"What activities are you planning to do?" Tang Xin asked curiously.
“Tmall Party!”
“Tmall party?”
"That's right." Lin Chen smiled and said: "Penguin people haven't changed their minds yet. They think that the so-called shopping festival only needs to give out red envelopes and advertise."
"How is a shopping festival like this different from ordinary shopping mall promotions?"
"But my thoughts are different..." Lin Chen looked at Tang Xin and asked her: "Let me ask you, if I mention the Spring Festival, the Lantern Festival, or even 315, what will you think of?"
Tang Xin's eyes lit up: "Party?"
Lin Chen nodded with satisfaction: "It's a party! The idea I gave Ma Xiaoyun is to have our own Tmall party!"
"This party will be combined with Donghai Satellite TV and Dolphin Live to open to audiences across the country. My purpose is to make everyone think of shopping festivals in the future, it is our shopping festival on Tmall, not other platforms."
"Such a party will probably cost a lot, right?" Tang Xin said worriedly.
"It's quite a lot, but I heard that Penguin and the others are planning to spend more than a billion in advertising to compete with us for this shopping festival. More than a billion, haha, if they can make a big impact in the shopping festival this time
If we attack them, I'm afraid it won't take long for Ma Xiaoyun's dream of going public to come true."
Tang Xin stared at Lin Chen. In the past, every time she saw Lin Chen's confident look, she always had an impulse. Now, she no longer had to hide this impulse.
"Achen...I want..."
"Aren't you out of strength?"
"Then do you have the strength?"
Lin Chen smiled slightly and answered her with practical actions.
…
This morning, Lin Chen still had some things he didn't honestly explain to Tang Xin.
In fact, the recent competition between Stardust Group and Penguin is more than just an e-commerce shopping festival.
In many areas, Penguin Group has begun full competition with Stardust Group.
As for the reason for this, there is no other reason but profit.
It sounds like a coincidence, but in fact, Penguin Company is the leading enterprise in China in Lin Chen's previous life and in the future, and it is still slightly ahead of Alibaba in the parallel world. It has its own unique features.
Excellent vision is one of the penguin's greatest strengths.
Regarding the future development of various industries, Penguin can often foresee and make plans in advance.
Stardust Group, also because of Lin Chen's future vision, has made plans in advance for many Internet-related industries that will become popular in the future.
This has resulted in the inevitable competition between the two companies in many businesses.
An all-out war with the Penguin Empire started quietly.
In addition to this reason, Lin Chen also heard about another reason that may have caused the competition between the two companies.
That is, in the background of Penguin Empire, there is the shadow of the Li family in Hong Kong Island.
Hong Kong Island Li Family......
Haha, it would be too naive if they thought that Lin Chen didn't know that they were helping in Wu Hui's assassination.
Lin Chen knew very well that compared to Wu Hui, Li Tiancheng and he were truly fighting to the death, so from the beginning, Lin Chen had no intention of letting each other go.
It's just that the situations of the Li family and the Wu family are different. They are entrenched in Hong Kong Island, and many of their businesses are in Hong Kong Island and overseas. It would be far more difficult for Lin Chen to deal with them than to deal with the Wu family, and Li Tiancheng's
His father, Li Chengjia, has been the richest man in China for several years.
Therefore, the only way to deal with the Li family is to take a long-term approach.
This time, the all-out war with the Penguin Empire, the first battle of the war, actually started not on the e-commerce platform, but on the video website.
At the beginning of the year, with the funds raised from the listing, Dolphin Live, a subsidiary of Stardust Group, officially announced the acquisition of domestic Youku Tudou and renamed it Dolphin Youku, expanding its business into the field of video playback.
Although it is after the acquisition, this is also a great opportunity for Dolphin Youku.
Because of Dolphin Live, and even the Stardust Group behind Dolphin Live, the competitiveness of Dolphin Youku has increased dramatically.
At the beginning of this year, Penguin Video, the biggest rival of Dolphin Youku, just established its own British drama channel and became the largest British drama video broadcasting platform in the country. It attracted a large number of video users and posed a huge threat to Dolphin Youku.
After this incident, Lin Chen turned back and directly added several BUFFs to Dolphin Youku.
After negotiation, Donghai Satellite TV has become a cooperative TV station of Dolphin Youku. All high-quality resources of satellite TV will be broadcast exclusively on Dolphin Youku, including the most popular variety show Running Brothers, as well as a number of TV series represented by "Story of Yanxi Palace"
.
In addition to the high-quality resources of Donghai Satellite TV, the biggest BUFF Lin Chen has brought to Dolphin Youku is undoubtedly the cooperation between Dolphin Youku and Netflix.
At the beginning of the year, due to the popular American TV series House of Cards, Netflix completely counterattacked and turned around. Now it has become the most popular video platform on the other side of the ocean, and its stock price has doubled, making Lin Chen and Ivanka a huge profit.
The original bet with Netflix executives was easily achieved with the help of House of Cards.
Because Lin Chen is still considered a major shareholder of Netflix and has a large say in the company, it is completely easy for him to lead the cooperation between the two companies.
So soon, Dolphin Youku reached a strategic cooperation with Netflix, exclusively introduced many popular Netflix series including "House of Cards", and became Netflix's exclusive official authorized broadcast platform in China.
With these generous efforts, Dolphin Youku quickly surpassed Penguin Video and won back the users who were originally attracted by Penguin Video. In just one month, it ranked first in terms of views on both the computer and mobile terminals.
As a result, on the battlefield where the video was played, the penguin was beaten hard.
The second battlefield comes from the online writing platform. This is a completely overwhelming war.
Stardust Group acquired an online writing site called Qidian last year. This year Penguin also competed and opened a website called Chuang Literary, intending to enter the online writing circle.
At the beginning, Penguin didn't know that Qidian had been acquired by the Stardust Group, so he wanted to use a lot of money to poach Qidian. However, after Lin Chen found out, he used money to swell Penguin's hand and use money to poach people.
,How could Lin Chen be afraid?
On Penguin's side, on the other hand, several great minds who were hired when the founding literature website was launched were directly snatched away by Lin Chen with huge sums of money and generous contracts. The new site Guess was established, and it was in a state of depression. The website was full of...
There is absolutely no sign of the rise of Pujie, who is just hanging out with Quanqin.
In this battle, Penguin suffered another disastrous defeat.