If we say that the previous two battlefields were just an interference to Penguin's layout of the entertainment industry, they were not considered to be a serious injury.
Then, the third battlefield opened by Stardust and Penguin really threatens Penguin's survival.
This third battlefield is the game.
Prior to this, the newly established Stardust Games under the Stardust Group had already had a secret confrontation with the Penguin Empire.
At that time, Lin Chen dug out the development team of NetOne Games in order to form Stardust Games.
But in fact, Net One Games at that time had actually completed a share swap with Penguin Games, which meant that Lin Chen was poaching not only Net One Games' corners, but also Penguin Games' corners.
For this reason, Stardust Games was actually destined to become the enemy of Penguin Games from the very beginning.
However, at the beginning, because Stardust Games only had one agent product, "Clash of Clans".
Although "Clash of Clans" is excellent, it is only a low-cost mobile game after all, and it is not a big threat to Penguin Games.
But then, the birth of "King of Glory", the first self-developed mobile game by Stardust Games, posed a huge threat to Penguin Games.
In the past year, the most successful product of Penguin Games has definitely been the game "League of Legends".
As a game born in 2009, League of Legends has only accumulated just over 10 million users in Europe and the United States in three years.
However, in China, within just two months of the open beta, League of Legends' scores exceeded 10 million, and in the past 12 years, it has exceeded 40 million.
Penguin Empire is one of the most influential Internet companies in China.
After noticing the amazing potential of this game, Penguin Empire immediately adjusted its strategy and increased its promotion of this game. For a time, the streets and alleys in China were full of advertisements for this game, so much so that the average daily online number of League of Legends was
The number of people has exceeded an astonishing 4 million!
This achievement not only shocked the domestic gaming circle, but also made Penguin Empire a lot of money.
Many companies were jealous of this and began to develop similar games.
However, among competing games of the same type, if players choose League of Legends, they are unlikely to choose others.
Therefore, most of the successive game companies fell on the battlefield, and no one could survive.
Until Stardust Games launched their "King of Glory"!
As a game that was born in advance because of Lin Chen.
"King of Glory" has many inherent deficiencies.
For example, due to the performance of mobile phones, there are not many mobile phones on the market that can stably run "King of Glory". Only a few mainstream flagships can turn on the highest image quality.
Another example is that because 4G signals are not yet widely available, if you want to play "King of Glory" smoothly, you must use a WIFI signal. This means that "King of Glory" cannot be played anytime and anywhere like Glory in the parallel world.
Therefore, after the Penguin Empire learned about this game, their attitude was initially contemptuous.
I feel that this game is just moving "League of Legends" to mobile phones.
But there is clearly a League of Legends with better graphics, more sophisticated operations, and more complete settings, so who would play a streamlined version of the mobile game League of Legends?
However, the experts at Penguin Empire ignored two important factors, which led them to misjudge the situation of "King of Glory".
The first important factor is the influence of Lin Chen, the boss of Stardust Group.
When "King of Glory" was officially launched, it happened to be the time when the P2P myth was shattered and Lin Chen became famous.
Therefore, when promoting Stardust Games, they specifically used Lin Chen as a selling point of the game.
“Lin Chen’s hand-picked game!”
"The game Lin Chen participated in planning!"
With Lin Chen's popularity accumulated in the previous P2P myth-breaking incident, this point alone attracted many people to download the game.
Many people want to see what kind of miracles Lin Chen, who predicted the collapse of the P2P myth, can create in the game.
There are also many people who have the mentality of repaying kindness.
In the P2P incident, although many people ignored Lin Chen's warning, there were also many who listened to Lin Chen's words.
As a result, these people withdrew their hands from P2P companies early and escaped disaster.
Looking back on the past, they saw that other people around them had their hard-earned money taken away by P2P companies, and they were extremely grateful that they listened to Lin Chen's words.
Therefore, after Lin Chen's game was launched, these people took the initiative to download the game and supported Lin Chen with the idea of repaying their kindness.
The second factor that affected Penguin's judgment of "King of Glory" is that they ignored the attraction of female players to ordinary players in games like League of Legends.
Unlike League of Legends, "King of Glory" is inherently more acceptable to female players.
First of all, in order to adapt to the mobile interface, the game difficulty of "King of Glory" is much simpler than that of League of Legends. There is no replenishment setting and you can directly purchase equipment. These settings make those old players of "League of Legends" criticize and ridicule.
, but it attracted those female players who were already relatively poor in skills.
Secondly, compared to the art style of "League of Legends" which favors European and American players, "King of Glory" has adopted a Japanese and Korean style art style from the beginning that is more suitable for Chinese players. Most of the characters in it are handsome men and beautiful women.
, instead of like "League of Legends" where half of the heroes are monsters, animals and plants.
Therefore, many female players immediately dropped "League of Legends" after seeing the characters in "King of Glory". Coupled with the streamlined operation settings of "King of Glory", many female players can also achieve good transformations in the game.
, instead of being called a rookie every day in the game like League of Legends.
Due to several major reasons, the final ratio of female players in "King of Glory" reached an astonishing 5.1:4.9!
The number of female players in "King of Glory" is actually higher than the number of male players?
When this data was announced, many male players who originally disdained to play "King of Glory" finally couldn't help but get ready to play.
In order to get close to the goddess in their minds and to have a common topic with the girls in the class, many people passively became players of "King of Glory" and then withdrew from "League of Legends".
The influence of these two major factors, coupled with the Stardust Group’s unremitting cooperation.
For example, the exclusive benefits of "King of Glory" can be added directly to the Stardust Huawei mobile phone. Using the Stardust Huawei mobile phone, you can enjoy the limited skin of "King of Glory"; in Tmall Mall, you can directly receive "King of Glory" vouchers if you spend any amount.
Voucher.
After such a series of operations, "King of Glory" finally successfully counterattacked. One month after its official launch, the number of monthly online players exceeded 1.5 million, and it is still increasing at a rapid rate!