Penguin Empire was the first to react to the rise of "King of Glory".
Although "King of Glory" and "League of Legends" are one mobile game and the other a client game, the similar gameplay between the two means that the two games can barely be regarded as competing products. There are more people playing one.
, will inevitably lead to a reduction in the number of users on the other side.
The intuitive reflection from the data is that after the launch of "King of Glory", the user growth rate of "League of Legends" began to slow down significantly, and the recharge data and the number of online people decreased to varying degrees.
The game is the most critical receivable item of Penguin Empire, but now it is being challenged by others. How can Penguin Empire tolerate this?
So no surprise, this time, the Penguin Empire no longer gave up like it did in the previous two battles, but launched a brutal counterattack.
The first shot in the counterattack is to increase publicity.
Because it has been online for more than a year, "League of Legends" has indeed relaxed its promotion recently. Penguin Empire has therefore invested heavily in promoting the game on its major platforms. At the same time, it also held professional leagues to attract attention.
On the other hand, Penguin Empire also learned from the successful experience of "King of Glory" and began to prepare to change the original painting of the game to make the game style more suitable for Chinese aesthetics.
Finally, and the biggest trick in this counterattack, Penguin Empire directly used their strongest weapon, the Legal Department, to file a lawsuit against "King of Glory" in court, accusing "King of Glory" of plagiarizing "League of Legends".
Once their accusations are established, the newly emerged "King of Glory" is likely to fall as a king.
The legal department of Penguin Empire took action again, which also caused some controversy in the gaming circle.
Although this world has extremely strict management of piracy and plagiarism, in fact Penguin Empire still persists in its stubbornness. There are endless cases of copying other people's games. Even in this world, Penguin still has "copycat masters", and "Penguin's plagiarism cannot
Labels such as “Plagiarism” and “I can copy you, but you can’t copy me” are used.
People in Xudu hated them deeply because of this. Unexpectedly, this time Penguin learned from others and actually sued them directly.
This kind of behavior cannot be described as "rascal".
But what no one expected was that this time the penguin kicked the iron plate directly.
As early as when Alipay launched its own chat software, Lin Chen had asked Ma Xiaoyun to prepare for Penguin notifications.
Stardust Games has been fully prepared for the launch of King of Glory this time.
Chen Yanran from the Legal Department easily accepted the challenge from the Penguin Empire and began an offensive and defensive battle with them.
Although the outcome of the battle has not yet been determined, things are not going well for the Penguin Empire.
…
On this day, at the Penguin Empire headquarters, the weekly regular meeting was held again.
Just like in recent times, at this regular meeting, the senior executives participating in the meeting still looked solemn.
Many people can't remember exactly when this situation started, but some people still vaguely remember that it seems that since the establishment of the Stardust Group, the atmosphere in Penguin's weekly meetings has become much more solemn.
"What is the progress of the Shopping Festival promotion?" Mr. Ma from Penguin Empire said in a deep voice, sitting in the middle of the long table.
I saw a man immediately report: "Mr. Ma, the promotion of the shopping festival is going well. Now our shopping carnival advertisements have been placed on major TV stations across the country, and the market response has been enthusiastic. During this period, Paipai.com
The growth rate of registrations has also increased by 10%!”
Mr. Ma nodded with satisfaction: "Okay, keep it up. Don't worry about other platforms. Our Paipai.com must make a turnaround in this event!"
"yes!"
After asking about the e-commerce platform, Mr. Ma couldn't help but ask about the game matters that concerned him most.
After all, game affairs are the core of Penguin Empire.
"Mr. Ma, in our games this week, the total number of online users dropped by 16% month-on-month, revenue dropped by 10%, and the growth rate of registrations dropped by 15%..." the department director in charge of the game business reported with his head lowered.
But his voice became softer and softer, and he was obviously feeling guilty.
This data is not an avalanche, but it is still terrible. With the user base of their Penguin Empire, such a large data reduction has never happened before.
When Mr. Ma heard this data, his face turned gloomy, like a dark cloud covering his head.
"Do you know the reason for the data reduction?"
"Yes...yes...the data decrease this time is mainly due to the significant decrease in the data of mobile game projects."
"Mobile game?"
"Yes, because of Stardust Games' "King of Glory", the data of our company's various mobile games are now depleting, and "King of Glory" has formed a siphon effect. Now, in addition to our application market, the other major application markets
The top spot is held by Stardust Games’ “King of Glory”, followed by their agency’s “Clash of Clans”..."
Although the Stardust game was born only a short time ago, its results are astonishing. An agent of "Clash of Clans" once defeated all domestic mobile game manufacturers. Now it has added Wolong's "King of Glory" to become one of the mobile game overlords.
Capital has already begun to appear.
The director in charge of the game project continued: "And...because "King of Glory" and League of Legends are competing products, even our League of Legends data has been affected."
"Really?" Mr. Ma couldn't help but laugh, "Isn't the League of Legends doing some activities recently? Why is it still like this? Where are the people in the operations department?"
"Here!" A female executive stood up in panic and explained: "Mr. Ma, although "League of Legends" is engaged in activities, according to our observation, "King of Glory" is also engaged in activities recently, and their
The campaign is very targeted to us.”
"Online, "King of Glory" has recently released a lot of welfare activities. As long as you are online, you can get skins and heroes, and you can get more skins by inviting friends."
"In addition, offline, "King of Glory" has recently started to hold various offline competitions. They recently held a King of Kings city competition and campus competition on university campuses in 16 cities and 18 provinces. I heard that the reverse direction is very good.
, there are also rumors that in the second half of the year, the professional competition of "King of Glory" will also start."
"In addition, Stardust Games has recently added anchor benefits for "King of Glory" on Dolphin Live. As long as the content of the anchor is "King of Glory", you can receive additional anchor allowances every month, so now Dolphin Live's games
The channel has been flooded by King of Glory, and even several of our anchors who used to broadcast League of Legends have switched jobs."