Chapter 635: Crushing, the Birth of the Overlord (Part 2)
At 0:10 midnight, the bosses of the major e-commerce platforms, including Mr. Penguin and Ma, were anxiously waiting for the sales data of their respective zero-point flash sales.
However, this sales data is a bit strange.
Everyone, including Mr. Ma, was a little confused after seeing this data.
For example, on Paipai.com, the transaction amount at 12 o'clock in the morning was less than 300 million, and the number of transactions was less than 10 million.
You spent so much money on publicity and found a group of traffic stars, but in the end you only got this little result?
After seeing Mr. Ma, he almost vomited blood.
Today's Paipai.com has changed according to Tmall's model, that is, it does not charge store fees, but only deducts points from the transaction amount, and the proportion is similar to Tmall, only 5%.
In other words, the transaction amount of this zero-point flash sale event was less than 300 million, and the final profit that Paipai.com could get was less than 15 million.
But for this day, the money Penguin himself burned was not just one 15 million? But at least a dozen!
How can this data satisfy people?
Is it because several platforms jointly held activities this time that users were diverted?
Just as Mr. Ma was about to ask for other companies' data, his phone rang.
He is the CEO of Alibaba Taobao.
"Hey, Mr. Ma, how are your data?"
When he heard that the other party actually called to inquire, Mr. Ma suddenly felt bad.
Sure enough, when the other party heard their data, they immediately screamed: "What the hell is going on?"
"Your data doesn't work either?"
Not only is it not working, it turns out that the data on Taobao is even worse than that on Paipai.com, almost as if there is no activity.
"Mr. Ma, what's going on? Even if we can't compare to others at the party, our previous publicity should be useful? Our data was obviously better than Tmall before, so why is it like this?"
Naturally, Mr. Ma didn't know. Although he dealt with it for a few words, he hung up the phone.
But immediately, Mr. Ma looked at his assistant: "Where are the results on Tmall?"
Although it is impossible to know exactly the operating performance of Tmall, this time, in order to monitor the situation on both sides, Penguin specially selected several stores on Tmall that have opened stores on both Paipai.com and Tmall for monitoring.
By comparing the sales performance of both parties, we can infer the operating performance of Tmall.
But the assistant's answer made Mr. Ma even more confused.
"What? There's no change in their sales volume?"
"Yes, Mr. Ma, the data of several monitored stores have not changed significantly. It seems that their party there has not improved any data."
"What's going on?"
Mr. Ma is a little confused.
How come in the end, even the sales data on Tmall are so ugly?
Is it because this kind of party activity is actually of no use to the e-commerce platform?
What is the reality?
Mr. Ma and the others actually don’t know that the strange lack of improvement in sales data among major e-commerce platforms is actually caused by Tmall Mall.
Because Tmall does not have a flash sale event, which gives many customers time to choose, so at this time, most users are actually comparing product prices on Tmall and several shopping platforms.
But it doesn’t matter if you don’t compare it. After comparing it, many people will be dumbfounded.
What?
Why are the prices on Tmall Mall so cheap today?
For example, the original price of a certain brand of electric toothbrush is 2,399 yuan. After this event, it costs 1,999 to buy it on Paipai.com and Taobao.
However, on Tmall Mall, the price of this electric toothbrush is only 1,799, which is 200 yuan cheaper than the one on Paipai.com!
Another example is that the market price of a certain brand of clothes is 999 yuan, and the active price on platforms such as Paipai.com is 799 yuan. Taking into account Tmall discounts and shopping coupons, the price is only 599 yuan! Almost half the original price!
There are many similar examples, not to mention those products that were given a surprise discount at the just-concluded Tmall party and were directly discounted by 50%.
Seeing this price comparison, many people were stunned and thought they were dazzled.
When they confirmed that it was not because they were dazzled, but because Tmall was really that cheap, all those customers became excited!
This time, several major platforms have held shopping carnivals and carnival parties. Although the money is abundant, for many people, what they value most is the price.
All in all, only price is the biggest driving force for consumers to have a desire to buy.
At this point, there is no doubt that the prices on Tmall Mall are enough to make people orgasm.
"I'll go! Are these platforms crazy today? Are things so cheap?"
"Cheap? When it comes to cheap, Tmall's is the cheapest! No one else!"
"That's right, I have compared many things, and each item on Tmall is more than 10% cheaper than other platforms on average!"
"Daddy Ma is mighty! Husband Lin Chen is mighty!"
"I can't do it anymore! If you don't chop off my hands, I will go bankrupt!"
"It's over, it's over! I've already spent tens of thousands, why can't I control this hand?"
Afterwards, it's one o'clock.
It was a new data statistics period, and just as Mr. Ma was eagerly waiting for the good news to arrive, his secretary suddenly rushed in.
Mr. Ma immediately asked: "How is it? Has the data improved?"
"Ma, Mr. Ma...our data hasn't come out yet, but Tmall's data has come out!"
"They released the data?"
"That's right. Tmall's Weibo official announced just now that their sales exceeded 30 billion in the first hour..."
"How much?" Mr. Ma stood up.
"30 billion!" The secretary took out his mobile phone and opened Weibo directly for Mr. Ma to check.
Mr. Ma grabbed it and saw that Tmall Mall’s Weibo had a big picture of 30 billion, and the text was attached: “Congratulations to Tmall Mall for the one-hour sales of 300 yuan during the shopping carnival.
100 million!"
"How is this possible? Weren't they still the same as us ten minutes ago? How come it broke 30 billion all of a sudden? Is it fake?" Mr. Ma said coldly.
But his secretary broke his last fantasy: "Mr. Ma, the people in the operations department have confirmed that the sales of several stores for comparison have suddenly increased sharply. The sales gap between those stores and ours alone is several hundred.
Twice!"
"They analyzed the reasons and found that for similar products, everything on Tmall was at least 10% cheaper than us! We completely lost on price!"
Mr. Ma's eyes narrowed, he sat back in his seat, and murmured: "Not just the price... but also the entire operation strategy... lost! We completely lost! This time, we completely lost to the other party!