On the morning of May 11, many people were shocked by the news as soon as they woke up.
“The king of e-commerce has ascended to the throne, and Tmall’s shopping carnival sales exceeded the sky, with sales exceeding 50 billion in 8 hours, surpassing the total online sales of Thanksgiving Day across the ocean!”
Many people who did not participate in this shopping festival were dumbfounded after hearing the news. When they saw their colleagues in the morning, they couldn't help but ask: "Did you buy anything on Tmall last night?"
"I bought it! I bought a lot of clothes, and they are much cheaper than in physical stores!"
"Is it really that cheap?"
"Didn't you watch Tmall's party yesterday? Not only are they cheap, some products were directly discounted by 50% before one o'clock this morning!"
"What product is 50% off? It can't be toilet paper, right?"
"Washing machines! All washing machines are on sale for 50% off! And mobile phones are on sale for 30% off! Oh my god, you don't know? How many things have you missed?"
Because this is the first shopping festival launched by Tmall with great fanfare, although a lot of publicity has been carried out before, in fact, many people are still waiting to see this shopping festival.
But when they went to work in the morning and learned about other people's achievements, many people also joined the shopping army.
This resulted in that, although the initial shopping frenzy had passed, Tmall sales continued to grow in the following period.
At ten o'clock in the morning, Tmall Mall announced again that sales had exceeded 60 billion!
At 12 noon, it exceeded 70 billion!
At 4 p.m., it exceeded 80 billion!
At 8 p.m., it exceeded 85 billion!
In the end, as of 24:00 in the evening, Tmall Mall’s sales were finally locked at 91 billion!
This achievement caused huge turmoil across the country!
Single-day sales of 91 billion!
This number is almost higher than the annual sales of offline department stores in many cities!
These results and figures are enough to shock anyone!
So much so that even many official media reposted it on Weibo in the early morning.
Even before the next morning, in the middle of the night, after Tmall announced its results, countless news came out one after another.
“The overlord of online shopping platforms has emerged, with sales of 90 billion in a single day shocking the country!”
"The anti-Tmall alliance has abandoned its armor and lost its armor. Except for Tmall, everyone else is a loser!"
"Another classic investment by investment master Lin Chen, a picture tells you the story of the birth of Tmall."
All reports are full of praise for Tmall. In fact, Tmall’s performance this time is so dazzling that it almost set a Guinness record!
When Ma Xiaoyun re-entered the e-commerce field, no one expected that his newly created Tmall would be able to deliver such satisfactory results.
After this shopping festival, anyone who is not a fool can basically see that from now on, in the field of domestic e-commerce, Tmall is invincible and has no rival.
This time, major e-commerce platforms, including Penguin Paipai.com, formed an alliance to fight against Tmall.
However, the combined results of so many platforms cannot match the performance of Tmall.
When Tmall continued to release sales data, these e-commerce platforms all went silent. None of them announced sales for even one hour, which is enough to illustrate the problem.
Anyone with a discerning eye knows that this must be because their results are so bad that they don't dare to show them off.
Not to mention the shopping festival party organized by these platforms, compared with Tmall’s party, it is simply a copycat.
Now there are even comparison videos of two parties on the Internet, criticizing those people's parties as worthless.
Compared with the excitement outside, Ma Xiaoyun was also excited.
Early in the morning on the second day of the shopping festival, he came to Donghai in person and told Lin Chen the good news in person.
"Director Lin, I, Ma Xiaoyun, rarely admire anyone, but you are the only one I admire so much!"
"If it weren't for your help this time, to be honest, I really wouldn't have the confidence to win this battle."
"It's all because of your strategizing that we..."
"Okay, okay!"
Lin Chen interrupted Ma Xiaoyun's rainbow fart.
If he hadn't seen it with his own eyes, it would be hard for him to believe that his father Ma from his previous life had such a flattering side.
"Let's talk about the results directly, but it goes without saying the data that are already known outside. I want to know how much money we made this time?"
Lin Chen's question was actually addressed to Tang Xin beside him.
After learning about Lin Chen's arrangements this time, Tang Xin's biggest worry was that there would be too much profit in Tmall's shopping festival, which might lead to serious losses.
Stardust Group has just spent a huge amount of money on Guanghui Group. If it suffers another huge loss, the company's cash flow may be affected.
But beyond Tang Xin's expectation, Ma Xiaoyun actually said: "It's very good. Although we have discounted a lot of products on all platforms this time, these discounts were achieved through negotiations with merchants by squeezing the counterpoint of our platform."
"Our income this time is still almost 5 billion!"
"5 billion? How could it be?" Tang Xin was a little confused. He had obviously burned so much money, how could he still make money?
Ma Xiaoyun explained with a smile: "This is also Director Lin's foresight. Before this shopping festival, our Alipay had activated the Huabei function. Originally, we could earn a lot of interest through the retained funds on Alipay. This time we spent After the Bai function was activated, we gained another amount of loan interest."
"According to this trend, even if our Tmall mall does not make money in the future, as long as we have Alipay, our Tmall will be able to make a steady profit!" Ma Xiaoyun said very excitedly, "After all, this is all thanks to Director Lin ah."
"Okay." Lin Chen couldn't help but smile: "That's enough of the flattery. Ma Xiaoyun, this time other platforms have organized shopping festivals with us, and now they don't even dare to announce the sales. I'm afraid they will suffer heavy losses. Do you have What’s the plan?”
"Dr. Lin, you and I want to get together!" Ma Xiaoyun chuckled.
During this shopping festival, e-commerce platforms, led by Penguin Paipai, banded together to try to fight against Tmall.
But this time, not only did they fail to fight, but they burned a lot of money in vain.
Paipai.com is okay because it has Penguin to protect it, but other platforms are having a hard time.
Therefore, Ma Xiaoyun has long planned to annex these platforms and carry out differentiated operations in the future. For example, websites such as Mogu Street and Vipshop, which he had discussed with Lin Chen before, can differentiate themselves from Tmall. Operating platform.
However, among these platforms, the one Ma Xiaoyun wants most is none other than Alibaba.