Lu Yang couldn't help but look at Liu Minglan one more time.
For such a strong vice president, I wonder if her husband will be under a lot of pressure.
He said: "Music creation requires inspiration. Maybe when the company is on track, I will consider focusing on music!"
Back to the topic, before Liu Minglan met Lu Yang, she had learned all about Renren.
Even when Lu Yang first started the Legend private server, she knew everything in detail.
Lu Yang is the first person in China to develop the SNS social model. Without capital intervention in the early stage, he has developed step by step to now have millions of users. This ability can be said to be quite powerful!
In addition, he is extremely talented for his achievements in the fields of business and music, whether it is game design ideas or music creation.
Of course, appreciation is appreciation, Liu Minglan still investigated the problem faced by Renren, that is, insufficient follow-up funds.
Because competitor 139 Community received the injection of Longteng Capital, it has begun to catch up.
As the waiter served the food, she invited Lu Yang to eat first and chat while eating.
When Liu Minglan occasionally leaned over to pick up vegetables, Lu Yang could catch a glimpse of the delicious plumpness from the corner of his eye, and his eyelids subconsciously twitched a few times.
Isn't this intentional?
Don’t look at anything inappropriate!
Lu Yang forced himself to look away.
A well-maintained plump mature woman in her thirties would be very attractive to a young man with a lot of energy like him.
Liu Minglan suddenly asked: "Is it convenient for Mr. Lu to reveal the membership data of the internal game?"
Lu Yang hesitated for a moment and said: "Currently, there are 40,000 paid members, and the monthly revenue from the game level is about 400,000, and this value is still increasing."
Liu Minglan smiled and said: "Your conversion ratio is very high. I often play your game of stealing food and fighting landlords. It's really addictive."
"Haha, Mr. Liu, you can tell me your username and I will give you a permanent membership."
"To be honest, I have also followed your account and secretly left you a message. I wonder if Mr. Lu can guess which one is me?"
Lu Yang:......
There are a million people following me, how can I know which one is you?
"Mr. Liu, you are asking me to find a needle in a haystack. Alas, you women always like to let men guess..."
Liu Minglan covered her mouth and smiled softly, and even the towering figure on her chest trembled.
At this moment, Liu Minglan is not as cold and capable as the company, but more like a down-to-earth mature sister.
Finally, she finally got down to business.
"Mr. Lu, what proportion of the Series A financing is Renren planning to sell?"
"Twenty percent!"
"What about the financing amount?"
Lu Yang said: "My requirement is to raise 12 million yuan, 20% of the company!"
Liu Minglan shook his head: "You are a bit too optimistic about Renren's valuation! Based on the results of our company's internal discussions, the proposed A round of funding is 6 million, accounting for 30%! And in the future, the board of directors must have a
Our position.”
Lu Yang calculated the investment in his mind. The plan given by Yinshan Capital was 2 million for every 10%, while his ideal amount was 6 million for 10%.
The difference is three times!
However, this is much better than what Longteng Capital offered. Longteng Capital gave 4 million in Series A, accounting for 45%.
Lu Yang refused: "The valuation you gave internally is too low, far lower than my expectations and the size of the future market. I don't think you fully understand the upper limit of Renren."
As we all know, there is a recognized way of doing business in the investment community.
For example: in the seed round, the most important thing is to clearly explain "what I am doing" and to draw a picture with integrity. The more attractive the picture, the better. Investors will accept this.
In round A, the most important thing is to tell investors, "I have proven the value of the project and need money to acquire more users." At this time, the project is in the development stage, and in most cases investors can try the product, which is the most convincing
Just beautiful user data.
In round B, the most important thing is to show that "I already have a lot of users and need financing to drive the business model." At this time, the project's overall structure should have been stable. The next step is to tell investors at this stage about the project's monetization ability.
Investors have confidence in the return on their investment.
To be precise, Renren now needs Series B financing.
Liu Minglan picked up the tea cup and took a sip, and said deliberately: "Then you are not afraid that our Yinshan Capital will also switch to your competitors? For example, 139 Community!"
Lu Yang paused for a moment, then leaned back on the chair.
"Of course I'm not afraid. The investment company is not yours. I will always meet someone who is willing to invest in me. Besides, 139 Community has sold 45% of it to Longteng Capital. The founder may not be willing to reduce his shareholding ratio. If he holds shares
If it’s too little, there’s a high chance that you’ll take the money and leave.”
The scale of Yinshan Capital is quite satisfactory, and there are currently many domestic investment institutions, especially foreign venture capital companies. Lu Yang believes that with the financial statements of Renren, there will definitely be many people willing to invest.
Before he came, he had already left two escape routes for himself.
The first is Bingzhou University of Technology. With the current influence of Renren, Chen Huaimin once told him that Renren could get one or more bank loans, and the amount of these loans would start at least 3 million.
Secondly, there are overseas investment institutions. The valuation of the Internet by those investment institutions is often 30% higher than that in China.
Therefore, for Yinshan Capital’s money, Lu Yang is needed, but not the only one.
No consensus was reached in the first round of negotiations.
But they were all adults, and no one argued about it, but talked about other things while eating.
After all, when two people meet for the first time, they should at least get to know each other.
Despite his young appearance, Lu Yang actually has a wealth of experience and his conversation is humorous.
In particular, he is very familiar with the future economic trend, and the chat process was very relaxed and pleasant.
Liu Minglan's inner evaluation of Lu Yang continued to rise, and she gradually put away her contempt for him.
The other party's thoughtfulness and tactfulness were obviously not of this age group, and were very different from the information she investigated.
After eating, Liu Minglan and Lu Yang got up and left.
Negotiations do not happen overnight and may sometimes last for several days.
Liu Minglan wanted to take the opportunity to see if Lu Yang was really impatient.
As long as the other party is impatient, as an investor, you can lower the valuation and maximize your profits.
Lu Yang also knows the psychology of investors. For example, he often deliberately arrives an hour late for meetings, thus putting pressure on the founders.
This is a process of psychological game between both parties.
After leaving the box, Liu Minglan went to check out, but was told by the cashier that the gentleman had already paid.
She looked at Lu Yang in surprise.
"Mr. Lu, I'm a guest from afar. I can't let you treat me."
Lu Yang smiled and said, "It's normal for a man to invite a lady to dinner. Next time, I'll invite you instead."
Liu Minglan didn't hold back anymore, and she and Lu Yang walked out of the restaurant side by side.
It had just rained outside for some time, and cars drove by from time to time, splashing water on the ground...