Xiao Xu took a look at what Qin Ge wrote. It was actually several goals he had set. The first was to increase sales, the second was to increase profits, and the third was to increase market share.
These goals may be said to be simple, but they may also be said to be difficult. There are indeed many difficulties. Nowadays, leather clothing manufacturing companies are at the peak of their power. Under such circumstances, it is indeed not that easy to achieve an increase in market share instead of a decrease.
"Boss Qin, I think I have a way to achieve these goals." After Xiao Xu finished speaking, he took the paper under Qin Ge's interested eyes and wrote these things under his father's surprised eyes.
"I wonder if you have ever heard of something called rationalized smoke?" Xiao Xu asked. Qin Ge and Lao Xu could only shake their heads when they heard this. Although Lao Xu had been a leather factory owner for most of his life, he only followed the traditional
Methods to operate, and Qin Ge is just an emperor in Penglai Immortal World, not an emperor in business.
"Son, we want to do the leather clothing business, not just a smoke bomb, and those countries don't allow production, right?" Lao Xu wiped the sweat from his head and said, "Don't violate the bottom line.
"
"Dad, I'm not selling smoke bombs. Please listen to my explanation." Seeing both of them looking blank, Xiao Xu had to pick up a few pieces of paper to explain carefully.
Qin Ge was just the person in charge behind the scenes and was not very concerned about these actual operations. However, Xiao Xu's idea of how to increase market share did attract the attention of a person who had never done business before.
He first gave an example. There are two types of French fries in the Golden Arches: large and small. Many consumers will think that the large style will be better and cheaper. Many people may not think that, in fact, the large style will be better and cheaper.
Even if the French fries are only two yuan more expensive than the small French fries, the gross profit will be more than the small French fries. Why is this?
This is the issue of fixed costs. When opening a Golden Arch Gate store, its store, decoration, equipment, water and electricity, employee wages, and store rent are all fixed costs. Even if it does not open the door, these things will still have to pay for costs, which means it will also cost money.
It's money, and if the sales volume increases, the profits will increase, and the average cost can actually be reduced.
In this way, consumers are deceived by the rationalization smoke released by sellers and think that they have made a lot of money, and sellers are able to sell more things, which can form a "win-win" situation, because both buyers and sellers
Everyone feels that they have made a profit.
Xiao Xu used this method to make such a strategy for the sales of leather clothes. The first is "discount sales". The reason why the discount here is in double quotation marks is because it is to increase the price first and then discount. The price of leather clothes starts from
Prices ranging from more than a hundred to thousands have fluctuating prices.
Largely, most consumers do not have enough experience to measure whether the quality of a piece of clothing is directly proportional to its price, and most people have a reasonable understanding of the prices given by merchants, so they will increase the price first and then
Discounts can attract many people to spend.
And this is also a situation where consumers are confused by the smoke of rationalization, and businesses and consumers achieve a "win-win" situation.
It’s just that the old products in the past definitely couldn’t do this. Fortunately, Lao Xu’s two factories have been transformed into purely manufacturing leather. Leather clothes are basically not produced, so they can be well utilized and rationalized.
Smoke method.
"I have carefully inspected the situation of our two factories. Basically, the total cost of producing a mid-to-low-end leather jacket is about one hundred yuan. We directly give a 300 yuan price and give a 30% discount.
Of course, this 30% discount is not so easy to get." Xiao Xu pretended to be mysterious to the two of them.
Lao Xu somewhat understood what was going on with the French fries. Although he had never studied economics or an MBA, he still knew some things after working in the industry for so many years. However, the 30% discount that Xiao Xu couldn't easily get seemed even more strange.
"Son, if you can't easily get this discount, which bottle of wine are you selling?" Lao Xu asked curiously.
"Online stores are very popular now. I remember that my father once set up an online store for the factory a few years ago, but it was not very successful, but it still left the title of a six-year-old store. By then, our 30% off leather jackets would be there
For sale, but the price is still marked at 300 yuan. Of course, there are a bunch of very expensive items next to it.
Leather clothing, of course, is not our revenue-generating item." Xiao Xu continued to explain, "First spend some money on promotion to attract customers. Customers can only receive our 30% off coupons by paying attention to our store. This coupon can only be purchased by
The one that costs 300 yuan, you have to buy two at the same time to get free shipping!"
"Xiao Xu, no matter how rich a student is, he won't buy two leather jackets at a time, right?" Qin Ge was also confused when he heard this.
"A student will not buy two leather jackets at a time, but two people can buy them together. This is the same as the second cup is half price." Xiao Xu said, "This can also increase sales, can't it? It also rationalizes the smoke.
A sort of."
"Wait a minute, isn't the MBA the one for basketball? Are all those basketball stars business wizards?" Lao Xu exclaimed.
"That's the NBA in the United States. MBA is the Master of Business Administration..." Xiao Xu rolled his eyes at his father, "Now I doubt whether you care about what I studied in college."
"After listening to so much today, I didn't understand it very well, but after seeing your analysis, I feel that it will be a matter of time before we defeat Zhuge Shouren's leather clothing manufacturing company!" Qin Ge smiled and patted the other party.
shoulder, "Do your best, you don't have to worry about money, just go ahead and do it!"
"If I can get the approval of you and dad, all my efforts will be considered in vain!" Xiao Xu was gearing up at this time. Now that the process of talking on paper is over, the next step is the actual operation.
Qin Ge left here after explaining some small things. It was almost evening in the blink of an eye. It is estimated that his two daughters couldn't bear the waiting. In the future, these business matters should be left to people he trusts.
alright.
But that Xiao Xu really surprised Qin Ge. Those things that seemed reasonable in daily life turned out to be so mysterious after being explained. It seems that Qin Ge will still need Xiao Xu for these business matters in the future.
Only those with great strength will take on important responsibilities in the future.
Qin Ge really wanted to see Zhuge Shouren beaten to pieces by this young man.