When they arrived at the Qian's house, the concierge of the Qian's house showed Jiang Fan and Lin Wanqing in respectfully without any notice.
Qian Sihai and Qian Rushan, father and son, were both at home. When they learned that Jiang Fan was coming, they went out to greet him at the same time.
"Sir Chengwei, I sent my dog to invite you yesterday, hoping that Mr. Chengwei could come over and talk to me. However, Mr. Chengwei was not at the government office or in the house yesterday, so it came to nothing.
I wanted to ask Quanzi to ask again today, but I never thought that Lord Chengwei had come by himself, and it was really a sin not to go out to greet him."
Qian Sihai said with a smile and cupped his hands.
"You are so polite, Mr. Qian. I was not in the city yesterday. I just learned today that Mr. Qian is looking for me. I wonder what the matter is?"
Jiang Fan asked with a smile.
"Let's go inside and chat. It's nothing serious. It's still about wine."
Qian Sihai turned sideways and saluted, making a gesture of invitation.
After entering the hall, the servants were dismissed, and Qian Rushan acted as a servant to make tea. Qian Sihai invited Jiang Fan and Lin Wanqing to sit down, and then sat down in his own seat.
He opened his mouth and said: "Lord Chengwei, I am not complimenting you. In my opinion, you are really a genius in business! These days, as the influence of the Dionysus Competition continues to increase, our Immortal Drunk has completely opened up the market!
"
"Currently, the Dionysus Competition has entered the second stage. All contestants who can drink three bowls of Immortal Drunk in a row will be gathered together to compete for the final title of Dionysus. In Heyang City, which is the largest city in the world, those who can drink three bowls of Immortal Drunk in a row will
There are only twelve people who are drunk, and there are ten of them who are high-level warriors. There are only two ordinary people who can really drink three bowls of Immortal without falling drunk!"
Qian Sihai looked excited and continued: "With the birth of the list of these twelve people, we have just determined the final time and venue of the Dionysus Competition. These twelve people have been almost received the attention of the entire Heyang City.
focus on!"
"The impact of this is that the sales volume of Xianrenzui continues to rise! The first batch of stored wine has basically been sold out, and we can only wait to sell as much as your workshop produces."
"Although the price of three hundred yuan is quite high, there are still not many people in the city who can afford it. In addition, we have made it clear that this is only a preferential price during the trial period. Many people are worried that once the original price is restored, they will completely buy it.
I can’t afford to drink it, which objectively promotes the sales of Immortal Drunk.”
"Lord Chengwei, I see... If this trend continues, we don't seem to need to adopt the 'hunger marketing' sales strategy you mentioned, because the sales of Xianren Zui are really good now!"
Listening to Qian Sihai talking about these things in an impatient tone, Jiang Fan was somewhat confused.
He asked strangely: "Qian Yuanwai, no matter how good the wine sales are, it won't make you so excited, right? Although the profits are indeed very exaggerated, but compared with Qian Yuanwai's Sihai Bank throughout the whole Zhou Dynasty, they are even a drop in the bucket."
Won’t you go?”
"This is different. My father has always hoped to make a breakthrough in the wine market. Our Qian family has also brewed our own wine before. But let alone the taste of Xianrenzui, there is still a certain gap between it and Heyang Daqu.
.So even if we sell at a loss, we still can't open up sales."
Qian Rushan brought the brewed tea and interrupted with a smile.
"It tastes worse than Heyang Daqu? Then it's no wonder you can't sell it."
Jiang Fan curled his lips and couldn't help but complain.
Qian Sihai's expression was slightly embarrassed, and he said helplessly: "We have no choice. Brewing cannot be done well with money. Otherwise, the recipe of Heyang Daqu would not be guarded and guarded by Liu Wenguang as if it were a family heirloom.
Already."
The recipe for Heyang Daqu wine... is still considered a family heirloom?!
Uncultured...it's terrible...
Jiang Fan couldn't help but rolled his eyes, and then continued Qian Rushan's question, saying: "Hunger marketing still needs to be carried out. The reason why Xianren Zui is selling well now is because it only costs 300 coins. So people with a little income can do it.
Buy it and give it a try. But when the price of Xianrenzui returns to Sanguan, the number of people who are still willing to buy it will definitely decrease significantly."
"The real role of hunger marketing is not to expand sales, but to create a phenomenon where the supply of our wine exceeds demand. In this way, we can maintain the selling price, ensure profits, and create a topical topic. This is the basic strategy for selling Xianrenzui.
It cannot be changed.”
Qian Sihai was stunned for a moment, but in an instant he understood what Jiang Fan meant.
An expression of admiration appeared on his face, knowing that his previous understanding of hunger marketing was actually a bit biased.
"I understand. Don't worry, Sir Cheng Wei. Nothing will go wrong. In addition, Sir Cheng Wei mentioned before that after the sales of Xianren Zui are fully opened, there will be a new sales method. I don't know how this new sales method will work.
When will it start?”
Qian Sihai asked.
"Don't worry, wait until the Dionysus Competition is completely over and the price of wine returns to Sanguan. With the formal implementation of hunger marketing, we will start again at that time. And I haven't thought about how to operate it in detail. I just have a general idea.
Thoughts, so let’s talk about it when the time comes.”
Jiang Fan said casually.
Seeing that Jiang Fan didn't want to talk more, Qian Sihai stopped asking and changed the topic: "Then we will wait for the instructions from Lord Cheng Wei. In addition, there is a very important matter to discuss with the City Wei.
Your Excellency, please let me know. Yesterday, I wanted to ask Sir Cheng Wei to come over and talk about it, which is also directly related to this matter."
"Mr. Liu Wenguang, the governor of Handong County, sent someone to our Qian family yesterday, with the purpose of asking if we are willing to sell the formula of immortal drunkenness. His attitude was very tough, and the purchase price given... was very low. In his words, he was threatening.
The meaning is very obvious.”
Having said this, Qian Sihai observed Jiang Fan's expression without revealing any trace.
After realizing that Jiang Fan's expression had not changed at all, he continued with some uncertainty: "Our Qian family is just a merchant family after all. Facing a feudal official like Handong County Governor, there is really nothing we can do. So we can only tell the truth.
Tell the other party that this wine belongs to you, Sir Cheng Wei, and our Qian family is only responsible for selling it."
"It means that the people from Handong County are likely to come looking for me again in the next two days?"
Jiang Fan narrowed his eyes and asked.
"Yes, the people don't fight with the rich, and the rich don't fight with the officials. It's really hard for our Qian family to withstand the pressure of such a big mountain as Handong County Governor."
Qian Sihai said with a look of shame.
"Are you unable to resist, or are you unwilling to resist?"
Jiang Fan asked with a smile.
Qian Sihai took a breath, but he quickly reacted and said with an apologetic expression: "What Master Cheng Wei said, that's the Handong County Sheriff. We, the Qian family, really have nothing to do."