Who would have thought that Xiao Zhiguang would ask such a question.
Lost market share?
Chen Hongbo, who was still laughing, was suddenly stunned.
"Last quarter, your total turnover accounted for 25% or a quarter of the city's total. But this time, you just barely managed 20%."
"What?!!"
Chen Hongbo stood up when he heard this. He really didn't expect that he had fallen so far.
Hao Zhengyi smiled and said: "Oh, Old Chen, no one is a victorious general. The importance changes."
"That's right, so Lao Hao, your position has been snatched away. Last year you were 13.5%, this year it is 9.8%. Although the total amount has increased a lot, your share of the total turnover is not large. You are in third place."
"Third place? Who is second?" Hao Zhengyi finally couldn't sit still. He stood up and looked at Xiao Zhiguang.
Xiao Zhiguang paused slightly, pointed at Li Mo with his finger and said: "It's the one you taught me just now. This quarter, Laobai's total retail turnover is 10.3%. There are three counters, and they have just opened this quarter. Their first quarter.
It’s not full yet. Think about it for yourselves! If you stay for the same length of time, I believe this share ratio will change a lot.”
"This, this is impossible. And there are three counters, and Laobai itself doesn't sell it?"
"Don't you think it would be more embarrassing for you if I explained it to you? Hao Zhengyi, you are a manager. What you have to consider is whether there is a problem with your operation, rather than questioning others. How can you let them fake this kind of flow?
, these are all the results of market monitoring! Where did they get the money to make such a huge turnover?!"
Xiao Zhiguang angrily scolded Hao Zhengyi, who sat on his seat like a frustrated ball.
"I think it's true that private stores suppress state-owned stores. You are really incomparable. Judging from the current situation, they have the right to speak. They are also qualified to teach you how to do business here.
Yes! Three containers have beaten you like this, and now the city has approved their request to rent the remaining twenty containers on the second floor of Laobai. What will you do next?!"
Xiao Zhiguang slapped the table, and Chen Hongbo frowned and said, "Are you going to let them continue to expand?"
"Yes, we are going to introduce private stores, and we are going to do experiments to see if private stores can better drive the market. The results of our inspection in the south have come out. Our current retail sales are not as good as those on the southeast coast.
Is it embarrassing that there are so many fractions in one district in the gateway area? There are now many small private shops there, and the country is ready to make good use of these forces to serve as the gateway to our country."
"So we also need to develop, and today we are here to discuss development issues. State-owned stores and private stores will begin to coexist here at the same time. This is not something that only exists in our city, but is being done by the whole province. Opening up private assets
It is a general trend to enter the market and let private forces revitalize our market."
After Xiao Zhiguang finished speaking, everyone in the venue fell silent.
Because some areas have begun to restrict production and now introduce private forces, it can be seen that they are determined to let private forces enter the retail market.
"Now, you, the temporarily second-ranked private representative, tell us your views on the current situation."
"Private and state-owned enterprises should coexist, and should not be the result of strife, and the division of labor is different. State-owned stores are still necessary for the time being, because there is still a lack of planned products, and our production capacity cannot keep up. When private enterprises enter
Before reaching the capacity market, we still need to control the supply and marketing relationship for a long time. Private stores mainly deal in some unplanned products, and private enterprises have a huge problem, that is, prices are quite unstable and easy to be driven up.
This is reality."
"So the existence of state-owned stores is the fixed star. The price they give is the upper line. If we are higher than them, it will be difficult to survive. So we can only be lower than them, but our sales proportion will actually be higher.
For them, and I suggest that we can’t be the only one doing it, as this will create a monopoly. It will be bad for the market, and it will also be bad for us. It will make us lose our reputation. So I think we should introduce some more private forces into the market. Our family is
It’s impossible to open up a market.”
"The market is the environment, and we are just one of the players. Only when there are more players can there be competition, and only competition can be dynamic."
"However, after more private companies are introduced, I believe that some of you here will leave the market. There is no way to do this. The laws of the market are like this. Those who are not suitable will be eliminated, and the weak will be eliminated.
Strong, this is the basic law of the market."
After Li Mo finished speaking, everyone in the audience fell silent.
A wonderful teaching that taught everyone a lesson.
Three counters and a 10% share can indeed teach everyone a wonderful lesson.
Why does Li Mo dare to say this? Because Anton’s market is too small!
How much goods did they carry? They actually accounted for 10% of Anton’s retail sales?
This means how lacking Anton’s sales industry is!
Obviously, Anton's market can continue to be developed. Li Mo really feels that none of the people in this room are good at it. If it were in Guanghai, the retail sales of any district could beat their poor people.
retail volume.
After Li Mo sat down, he curiously asked in a low voice: "How much has our water gone? How much does it account for?"
"A little over 880,000."
"How many?!"
Li Mo almost jumped up!
"Eight hundred thousand! Our final net profit this quarter was 88,600 yuan. What happened?"
"Damn it! Earn so much?"
"Of course! Otherwise, how could I dare to go through such trouble with you?"
"800,000 yuan was taken away from the account? No wonder it accounts for 10% of Anton's..."
Lin Liang smiled and said: "You, a great manager, don't even ask about accounting issues?"
"I'm mainly responsible for making money and doing things. She takes care of the money."
Li Mo whispered awkwardly. Lin Liang looked at Su Yanuo, then looked at Li Mo and whispered: "You and Yanuo are really a good match."
Li Mo's face turned redder, and Su Yanuo's face also turned red.
Chen Hongbo and Hao Zhengyi, who were originally aloof and aloof, suddenly became weak. How could they survive the three counters and let them walk through so much water?
Dreaming!
Xiao Zhiguang saw that Li Mo had stimulated them, and then let Wang Zha go.
"Comrade Li Mo is still a good comrade. Although he is a private enterprise, he is an experimental private enterprise. In fact, he still has a strong collective enterprise background. So it is not a complete private enterprise, so we hope that you can turn the retail industry into a private enterprise."
We will temporarily set up a subsidiary as a purely private enterprise. Because we trust you, we can give you a temporary license document. If you want to register a company, you still need to wait for further liberalization of the policy, but
We can simply set up a sub-organization under Qixing, we need to explore. Li Mo, are you confident that it can be done successfully?"
"have!"
Before Li Mo could speak, Su Yanuo spoke first.
She stood up and said openly: "Actually, we have had this idea for a long time. We want to set up an independent sub-organization as a joint organization with the body company, called Su Xiaomo Retail. We plan to build this brand first, not a company.
, make the brand first.”
"Is this a good idea, Su Xiaomo? What name have you two decided on?"
"Yes, we decided together, and it will be called Su Xiaomo. If we agree to do it, I believe Su Xiaomo will appear in Anton Market soon, and then he will defeat you all."
Su Yanuo said the harshest words in the gentlest tone, which was a direct slap in the face.
Chen Hongbo pointed at Su Yanuo and said, "Don't be too crazy, little girl!"
"Crazy? I haven't expanded it yet. I only have three counters, and there are many manufacturers talking to us. We don't have counters to provide them, so we can only place orders. It's different now. If we are allowed to expand, then twenty
With three counters, it will be easy for me to beat you and win a hundred. If you are not convinced, we can compare here. If we exceed your total turnover before the end of the year, then you can give me twenty of you to win a hundred.
The counter needs to be on the first floor, connected."
"What if you lose?"
"It's simple. From now on, if we carry the Zhongbai brand, all the sales will belong to you. I will quit and withdraw from the market. If Zhongbai can't handle it, what else am I going to do?"
"Ha! What a crazy girl!"
Chen Hongbo was almost laughed out of anger.
He never expected that a girl like Su Yanuo, who was gentle and cute when driving, would dare to say such words.
And it’s such a tough statement.
This shows that people don’t think highly of him at all!
Chen Hongbo gritted his teeth and said, "Okay! Then let's compare and everyone can be a witness!"
When Xiao Zhiguang heard this, he immediately smiled and said: "Okay, then I will be a witness. I won't regret it then!"
Su Yanuo sat down confidently, and Li Mo didn't say a word.
You can tell from the looks of it that this is Su Yanuo's acquiescence.
"It seems that there is no objection, so the competition between Zhongbai and Su Xiaomo will be considered effective. Let's see how these 23 counters can deal with Zhongbai's 200 counters. Let us all
Study hard and take a good look at what real market competition is."
Su Xiaomo challenges Zhongbai. This challenge seems unrealistic to everyone. Although Su Xiaomo buys a lot at the counter, other people can imitate Zhongbai. Once they imitate, won't you be able to handle it soon?
It's just a lottery, what else?
Many people think that Li Mo is just selling it at a low price and doing a lottery, what else can it do?
But Xiao Zhiguang didn't think so. After the meeting, his colleague asked him: "Old Xiao, if you do this, aren't you forcing Li Mo to delist?"
"Li Mo is delisting? If you only think that Li Mo has three tricks, then you are mistaken. Li Mo hasn't shown his true skills yet! I am now forcing this little bastard to show his true skills.
Let you guys take a good look at it and learn from it. Twenty hundred-cent counters are not expensive. You know, if we don't compete with this, our state-owned stores will never know where their weaknesses are."