After handling the matters outside, Ye Chen quickly returned to the conference room, followed by Xu Hong.
As soon as we entered, everyone stood up and said hello automatically.
Especially Huang Yan, his eyes were full of respect.
He was still a little dissatisfied with Ye Chen's change of the factory's name before, but after experiencing the scene just now, he was completely convinced.
"Everyone, sit down. How many goods did the dealer get this morning?"
Ye Chen waved his hand and asked.
The person from the sales department immediately stood up and said: "Mr. Ye, the total number of products picked up by the dealers this morning is only 300,000 boxes. The main reason is that the name of our factory has been changed, and these dealers have become
Be more cautious."
“How many new products are there?”
Ye Chen frowned and asked, after all, for a factory as big as Qingchen Food, the sales volume of two to three hundred thousand a day is indeed too low.
"There are only 50,000 boxes of the new product. The thing is really weird, and dealers are not willing to take it. Only with these 50,000 boxes can we persuade them to give it a try."
The sales department said a little embarrassed.
When Ye Chen heard this, he was not surprised. He just smiled, looked at everyone and said, "It's okay, keep up the good work! By the way, have you tried our new product this morning?
how do you feel?"
After everyone listened, they all looked bitter.
"Mr. Ye, that thing is so weird. Even if it's in powder form, it's still jumping around in your mouth!"
"That's right, Mr. Ye, it feels like there are a lot of small bombs in your mouth, crackling, it's scary!"
“And I’m not full! It’s just a small bag, and it’s gone in one bite!”
"Mr. Ye, to be honest, I don't think it's possible! The quantity is too small and it's not cost-effective no matter how you look at it."
When Ye Chen heard this, he lowered his head and looked at the pile of colorful packaging in his hand. This was the snack that was popular all over the country in his previous life: popping candy!
This thing looks ordinary, just a pile of crushed candy, but when you put it in your mouth, it makes a crackling sound, which is amazing.
The principle is that these small particles are wrapped with small bubbles. When people hold them in their mouths, the sugar on the surface will gradually dissolve, and the small bubbles inside will burst, and finally the candy will jump in the mouth.
A strange feeling.
This kind of candy first appeared in the United States in 1975, but later a rumor emerged that if children ate this candy, their stomachs might explode.
Parents in the United States believed this rumor one after another, so the United States stopped producing this candy in 1985, but it later became popular in China.
However, when it was first produced, many people were not optimistic at all. Just like these current executives, they thought this kind of candy was too strange and the quantity was small.
But the subsequent sales slapped everyone in the face.
Ye Chen was not in a hurry at this time, but said calmly: "You have to make it clear that our current products are mainly for children. Don't just look at the problem from an adult's perspective."
“Children only care about whether they look good or not, and whether they are strange or not. Who cares about your feeling of fullness?
When producing children's food, you just need to remember that under the premise of health and safety, it should be as good-looking as it is and as strange as it is. Children must be attracted by it at the first sight. The first impression will always be
the most important!"
"People from the sales department will immediately go to the canteens near schools in the city and give our products to them for free and let them sell them themselves. The profits will be all their own. First, let the names of our products enter the hearts of these children.
In the mind.”
"If our popping candy product sells well, the dealers themselves will come to get the goods."
"During this period, the production department needs to work harder. This factory's best-selling product in the past still needs to increase its efforts to avoid losing the market!"
"I just copy products from other manufacturers that sell well! Do you understand?"
"clear!"
"The meeting is dismissed!"
Ye Chen gave the order and walked out of the conference room first, followed by Xu Hong.
Xu Hong admired Ye Chen's meeting style very much. He found that this person was always able to hit the nail on the head in meetings and solve problems in a short time.
Meetings at other companies usually involve a bunch of people arguing for an hour or two as if they were shopping for groceries at a vegetable market, and they may not be able to come up with a satisfactory plan.
But Ye Chen was different. He didn't need to discuss or suggest at all. His words were absolute orders.
The purpose of his meeting was simply to understand the situation and then issue orders, and the people below would just carry them out.
A meeting often ends in less than ten minutes.
If this kind of one-word style were placed in other companies, Xu Hong would definitely think that this boss was arrogant.
But with Ye Chen, Xu Hong didn't think there was anything wrong, because Ye Chen never missed anything.
…
At this time, major dealers in Qingping City have begun to put morning food products on their shelves.
In the early morning, people from the food sales department had already rushed to the canteens near various schools in groups, giving away boxes of popping candies for free.
The owners of these canteens were also happy to smile. They didn't care whether these things could be sold or not. Anyway, they were free.
By noon, all primary schools and middle schools had already taken lunch breaks, and some children with a few dollars in their pockets began to look for something interesting in the canteen.
The colorful packaging of popping candy with a big bomb painted on it quickly caught everyone's attention.
Since it was given free of charge by the manufacturer, the boss also started to sell it: “How about it?
Buy one and try it?
This thing will make a crackling sound in your mouth!"
When the children heard this, they immediately became interested: "Is it really so magical?"
"Of course, forget it, you better not buy it. You are so cowardly. What if you are so scared that you wet your pants?"
The boss probably irritated him.
The child immediately became dissatisfied: "Who said I'm afraid?
I was the dominant one in kindergarten back then! Give me a pack!"
With that said, he handed over the money and exchanged it for a pack of popping candies.
As soon as he put the candy into his mouth, the child's eyes got bigger. He felt as if the candy in his mouth was full of vitality and was running around in his mouth crazily!
Immediately, he quickly shared this magical candy with his classmates. Ten minutes later, a large number of children flocked to the canteen.
…
By afternoon, everyone in Qingchen Food's conference room was preparing to hear the sales volume of Qingchen Food Company on the first day after the name change.
But most people hold a pessimistic attitude.
In their eyes, they abandoned the reputation that Gaoyuan Food had built in Qingping City over the years and rashly launched new products. As you can imagine, the sales on the first day were dismal.
However, these executives were not too worried about themselves. Instead, they were waiting to see Ye Chen's jokes. After all, this series of operations was done by Ye Chen alone.