Everything is accelerating. In just one week, the ten factories in the early stage have been fully prepared.
Of course, these factories were all rented, and except for labor and assembly lines, everything else was ready-made. Coupled with Ye Chen's urgent urging, the production conditions were quickly met.
The weather is getting hotter and summer is approaching quietly. In this atmosphere, food companies across the country seem to have sensed the crisis and have begun to increase their production capacity in order to occupy as much of the market as possible.
After all, the war between gods and demons makes it difficult for little devils to survive.
On June 9th, it was already midsummer. Xu Hong was walking around the factory with the documents in his hands.
"Hello, Mr. Xu!"
Several workers passing by saw Xu Hong and said hello.
"Hello, have you met Mr. Ye?"
Xu Hong asked anxiously.
"I saw it. They seemed to be eating over there in the R&D department."
"The R&D department eats?"
Xu Hong was a little surprised and hurried over.
Before he entered the R&D department, he saw Ye Chen squatting on the ground, taking a bite here and a bite there, surrounded by a bunch of people in white coats, constantly passing things to him.
"Mr. Ye, why are you here?
There are several documents here that need your signature."
Xu Hong came closer and said.
"Hey, Mr. Xu is here, come on, come on! Come and try our new products, they are so awesome!"
Ye Chen said with a smile.
Xu Hong took a closer look, his face full of reluctance: "Mr. Ye, what is this dirty thing?"
"Energy drink! It's the same thing as Jianlibao."
Ye Chen said and took another sip, "It's really good."
When Xu Hong heard this, his expression was a little bitter. Sports functional drinks are the main product of Jianlibao Company and the only company in the country that produces sports functional drinks.
What Ye Chen is doing now is equivalent to pulling out the lifeline of Jianlibao.
Other manufacturers are not jealous of China's huge sports drink market, but Jianlibao has been on the rise in the past two years, and those with treacherous intentions and courage are staying away from it.
Xu Hong took it and took a sip. He felt it was pretty good. It was ice cold and seemed to have a refreshing effect.
"Mr. Ye, have you thought of the name of this product?"
"The selling point of our product is to restore physical strength, so the name should be as close to strength as possible. I think it should be called Red Bull!"
"Red Bull?"
Xu Hong thought about it in his mind and felt that the name was really good, majestic, powerful, and in line with the characteristics and selling points of the product.
"Then I will go to the marketing department to formulate a marketing strategy now."
Xu Hong said and was about to leave.
As a result, Ye Chen grabbed him and said, "No, I have the general direction in my head. I will explain it in detail at today's party. You can come over first to see other new products, try them and give me some opinions!"
"
With that said, Xu Hong was pulled into the R&D department and forced to drink all kinds of soups and drinks. When he came out, Xu Hong swore that he never wanted to step into the R&D department again in his life.
At four o'clock in the afternoon, the party will proceed as usual.
"Those factories are basically ready. If necessary, we can even start construction directly tonight."
Xu Hong said as he handed over several documents.
"Well, the products will just copy our current main products. We will vigorously produce Nutrition Express, Planet Cups and Popping Candies. Southerners have never seen these things. There may be panic buying at the beginning. We must ensure production capacity.
enough."
Ye Chen nodded and said.
"Mr. Ye, this... should we pilot it first and then decide the production capacity based on sales volume?
After all, there is still a big gap in taste between the north and the south."
Xu Hong thought for a while and said.
"No need, just mass-produce them. They are all Chinese, how can they be different?"
Ye Chen waved his hand.
He is still very confident in the strength of these products of his. After all, these products have been proven in the market for many years, especially Nutrition Express, which was very popular in the country at that time.
When Xu Hong saw Ye Chen being so confident, it was hard to say anything. Anyway, in his eyes, Ye Chen had never missed anything.
"This time we go south, our initial new products have been basically determined. I am quite optimistic about three of them, so I will focus on them."
Ye Chen said calmly.
"The first one is a sports functional drink, which directly competes with Jianlibao. It focuses on exercise, recovery and refreshing. I named it Red Bull."
"The second product is a dairy product, but it is different from Nutrition Express. Its main ingredient is milk, and its selling point is to nourish the brain, especially for students in the study period. The direct benchmark is Wahaha's nutrient solution, which is called
Six walnuts!”
"The third item is relatively simple, which is canned eight-treasure porridge."
"The detailed information on all products is in your hands. Take a look at it quickly. After reading, you are not allowed to take it out of the office."
As soon as Ye Chen finished speaking, everyone carefully looked through the information in their hands.
Logically speaking, a product requires the full cooperation of many departments from research and development to launch. It's good for Ye Chen, one person can handle it all, and the R&D department is just a mixed bag at best.
However, this is not the first time this has happened, and managers are used to it.
There were a total of more than ten products in the information. The thick information took everyone to read and discuss for half an hour.
As the voice became smaller and smaller, Ye Chen asked: "How's it going? Do you have any comments?"
"Mr. Ye, I think the products above are very good from their selling points to their novelty, but I don't understand the last one."
The director of the marketing department said with some embarrassment.
Everyone turned to the last page of the information, and there was only one word written on it: "Water."
"Isn't it written above?
Just water!”
Ye Chen said, "When the time comes, go buy a few filtering devices, filter the tap water, and find a good-looking bottle to put it in. The retail price should be half of that of Nutrition Express!"
When everyone heard this, they felt that Ye Chen was joking. Can you make money from tap water these days?
But looking at Ye Chen's appearance, he seemed to be serious.
“Mr. Ye, who will buy tap water?
Everyone has it at home!”
“It’s inevitable that you’ll feel thirsty when you’re out, right?
Some people just want to quench their thirst with a drink of water, and soda drinks are expensive. If I sell them cheaper, won’t some people buy them?”
"But this is tap water..."
"What is tap water? This is mineral water. It contains minerals needed by the human body. Do you understand?"
As soon as Ye Chen finished speaking, the managers were speechless. They didn't know what to say, but they still felt that selling tap water was outrageous.
And the price is actually half of that of Nutrition Express. The cost of this thing is probably only one-fiftieth of that of Nutrition Express.