After the meeting, Ye Chen and Xu Hong came to the chairman's office, closed the door, and said, "I have to do something."
"What's going on?"
"Go and buy a winning bottle cap from Wahaha, study it carefully, and then find a workshop that makes bottle caps and copy it directly."
"Mr. Ye, are you trying to..."
"Why are you asking so many questions? Just go if you are told. Remember to do it secretly, and you are looking for a small workshop, not a big factory. Do you understand?"
Ye Chen gave him a look.
"Understood! I'll do it now."
The main reason why Ye Chen did not adopt the "one more bottle" marketing strategy was because of this.
When major food companies were fighting to the death in mainland China, Master Kong took the lead in launching the "One More Bottle" campaign. The moment the campaign was launched, Master Kong's sales opened up a huge gap with other food manufacturers.
Therefore, other companies began to follow suit and engage in this activity. However, the disadvantage of this activity is that the bottle caps are too easy to copy and the cost is extremely low!
For example, Red Bull expected to launch 10 million bottles of drinks with prizes in the first quarter, but when it came time to redeem them, 23 million bottles with prize caps appeared!
Obviously, the extra covers are all imitations.
This has resulted in many food companies not only not getting a cent from this event, but also losing a lot of money!
Ye Chen was originally confused as to why Wahaha suddenly thought of this marketing strategy that would only appear many years later. But when he thought of Huang Yan's resignation, he suddenly understood.
Wahaha now probably feels like a treasure trove for this plan. Thinking of this, Ye Chen felt a little funny.
After the imitation bottle cap is made, it will probably hurt Wahaha for a while.
At noon, Xu Hong found Ye Chen in the cafeteria and said, "Mr. Ye, I found a workshop. The craftsmanship is pretty good. It's just samples and originals. Take a look."
Ye Chen took it over and took a look: "That's right. It's almost exactly the same. Just produce it according to this standard. Let them do it well and produce 500,000 units first! Tell them that money is not an issue and the quality must be guaranteed!"
"OK!"
"By the way, I'm going on a business trip these days. Please take care of the factory affairs and call me if you have any questions!"
"Mr. Ye, where are you going?"
Xu Hong was a little confused.
"Beijing, place an advertisement. By the way, you should call Mr. Tan Xisong, the Minister of Information at Channel C, and make an appointment. Tell him that we hope to cooperate with him."
"ah?
Mr. Ye, this is inappropriate!"
Xu Hong said hesitantly, "That's a national TV station. They are not short of money, so they won't cooperate with businessmen like us!"
"Just give it a try. How will you know if you don't give it a try?"
After Ye Chen finished speaking, he continued to eat his food.
Xu Hong stopped talking. He felt that Ye Chen really just wanted to give it a try, but there was a high probability that he would not succeed.
There is no precedent for C-channel advertising before. To ordinary people, what is said there is authoritative. Advertising is really too shameful.
…
In 1989, there were very few national programs on TV sets, and most of the TV stations that could receive them were basically local stations.
But there is one station that all TVs can receive, and that is CCTV.
TV-1's household registration rate is as high as 94.4%, ranking first in the country; it has dual wired and wireless signal coverage, making it the only station without coverage blind spots.
According to statistics, domestic TV media can influence as many as 310 million people every day. The daily reach rate of Channel C reaches 60.3% nationwide, which is far ahead of other channels.
Coupled with the national conditions at the time, Channel C had a voice that other channels did not have. His words were a kind of authority in themselves.
Therefore, as long as you can advertise here, it is impossible for sales not to increase!
It's a pity that people at that time were not aware of the role of TV advertising, and Channel C did not open tenders, which also led to a vacancy in Channel C's advertising at that time.
The first one to seize this opportunity was Wahaha. In 1990, Wahaha appeared in a C-channel advertisement for the first time. That year, Wahaha's sales directly exceeded 400 million yuan.
At this point, entrepreneurs and the people in charge of Channel C realized the importance of advertising on this channel.
Due to the changing circumstances and the current situation, the leaders of Channel C announced a public bidding advertisement at the right time and awarded the title of "Bidding King" to the entrepreneurs who won the advertising seats.
This title of "Biao Wang" is like a hydrangea thrown by a princess, and it just falls into a group of people who are looking up eagerly.
As a result, the road to Beijing was filled with dust, and young heroes came one after another from the north and south of the river.
The revenue of Channel C has also skyrocketed from 1 billion yuan at that time to more than 5 billion yuan!
And the person who planned and accomplished all of this was none other than Tan Xisong, the director of the Information Department of Channel C!
Of course, these things are all things for later. Nowadays, no one pays attention to C-channel advertisements, and Ye Chen wants to be the first one to try it.
That night, Ye Chen packed his luggage, took the train, and embarked on the road to Beijing.
The only reason why I didn't choose to fly was because there were no tickets for the flight that day, and the last one was two days later.
Ye Chen couldn't wait so long, so he had no choice but to take the train. Fortunately, Qingping City was not very far from Beijing.
As soon as he got on the train, a strong smell hit his face, directly surrounding Ye Chen.
As for what the smell was, I couldn't tell clearly. It included the smell of men's feet, the smell of sesame seed noodles, and the sour smell of sweat. In short, the various smells were intertwined and made it unbearable.
After sitting for a while, a salesperson pushed a trolley and walked over here, shouting as he walked.
"Hello, bring me a bottle of Coke."
Ye Chen waved to the salesperson and said.
"Okay, nine dollars!"
The salesperson said and handed over the Coke in his hand.
Ye Chen was stunned for a moment: "Is it so expensive?
What kind of Coke is this?”
"It's the kind that costs three yuan a bottle outside."
The salesperson said calmly.
"You are quite honest."
Ye Chen said helplessly and handed over the money.
One day later, Ye Chen arrived in Beijing and hurriedly found a hotel to take a shower.
After washing, he didn't have time to rest, so he put on a standard and exquisite suit and hurried towards the TV station.
At this time, he didn't know whether Wahaha had started to contact the other party. If Wahaha had already reached an agreement with the other party, it would be difficult to handle the matter.
After he rushed to the TV station without stopping, a relatively tall building came into view. This was an ordinary high-rise building, and the highly artistic Central Television Tower in later generations was built later.
When he reached the door of the TV station, a security guard stopped him: "Stop, what are you doing?"
"Hello, I'm looking for your Minister Tan."
“Is Minister Tan someone you can see whenever you want?
Who are you?"
The security guard looked at the young Ye Chen and said with some disdain.
He has been a security guard here for many years and has a good way of judging people. The older ones in suits and ties are the big bosses, while the younger ones are either in sales or sales.
"This is my business card. I would like to discuss some cooperation with your Minister Tan. I have an appointment before."
Ye Chen said, took out the Huazi he had prepared and handed it over. Huazi also had a business card on it.
The security guard took the cigarette and said in his heart that it was a big deal. He looked at the business card again and it read: "Ye Chen, Chairman of Chen Food Co., Ltd.
In an instant, the security guard's expression changed. He changed from his previous state and said with a smile: "Mr. Ye, please, please. It's in Office 301 on the third floor. How about I take you there?"