Because I had made a reservation, I didn't encounter any obstacles when I entered.
All the way to the office of the Ministry of Information, the secretary took Ye Chen in and said to the woman working at the desk: "Minister Tan, Mr. Ye is here."
Tan Xisong is a woman in her thirties, wearing a business suit and looking very capable.
Hearing this, he raised his head and quickly stood up and walked towards Ye Chen: "Mr. Ye came so quickly. Please sit down! Xiao Chen, give Mr. Ye a cup of tea!"
"Time waits for no one!"
Ye Chen smiled and then sat down.
"Mr. Ye, your manager called us before and said he wanted to discuss cooperation with us. You are one of the top food companies in the country, and we are just a TV station. What kind of cooperation can we have?"
Tan Xisong spoke with respect in his words.
After all, early morning food appears frequently in the news media during this period. Just two days ago, Channel C was reporting on early morning food.
"Let me get straight to the point. It's like this. I also like to watch TV, but I found a problem. That is, on your station, the two programs "Weather Forecast" and "Focus Interview"
In the middle, there is a fifteen-minute gap. What I mean is, can you use this gap to advertise for us, and in return, we will pay a corresponding amount."
When Tan Xisong heard this, he was a little confused. Can this thing be sold?
Because of the background issues of Channel C, the entire TV station has a very serious atmosphere from programs to work, and no one has ever thought of advertising for others to earn advertising fees.
Outsiders don’t dare to think this way, and they don’t need to do this. After all, with the support of the state, the harvest will be guaranteed despite droughts and floods!
"Mr. Ye, I'm afraid this won't work. You also know that we are not an ordinary local TV station. Our authority does not allow us to advertise for businessmen. Besides, we are an organization that serves the people."
Tan Xisong said with some embarrassment.
When Ye Chen heard this, he felt a little funny in his heart.
Are you just pretending to be crazy here?
In two years' time, the advertising fees on Channel C will be the most enjoyable thing you can earn.
But on the surface Ye Chen still remained polite: "Minister Tan, I can understand you. As a national TV station, you have to ensure your authority. I can understand it, but if you think about it from another angle, wouldn't advertising be authoritative?
Advertising means spreading the word! To put it simply, it means telling people all over the country that there is a kind of food called morning food in this land!"
“Wouldn’t it be more a reflection of your authority to let those people with limited information know that there are still excellent foods like ours in this world?”
When Tan Xisong heard this, his face turned green. This girl is so shameless!
"Minister Tan, let's not talk about authority or lack thereof. To put it bluntly, doesn't our TV station just want to serve the people and contribute to the country?
But these can’t be done just by talking about it!”
"How can I contribute to the country?
How can we better serve the people?
Taxes!”
"Continuously create tax revenue and pay taxes to the country. When the country has money, it can build railways, build houses, and build more schools and hospitals for the people. This is truly serving the people and making contributions to the country!"
Ye Chen said and took a sip of tea.
Tan Xisong on the side fell into deep thought. What Ye Chen said made sense!
Seeing this, Ye Chen quickly struck while the iron was hot and said: "Now your TV station's annual revenue is only over 50 million yuan. After excluding your salary and daily expenses, how much money is left?
Whether it can offset the national government’s investment in you is a question. Is this serving the people?”
“To put it nicely, it is consuming the country’s fiscal revenue; to put it badly, it is sucking the blood of the people!”
Tan Xisong's face turned red as he listened. It is true that in the past two years, their revenue has been so low that they cannot even be self-sufficient. They once needed state financial support.
This made them, the leaders of the TV station, feel very ashamed, but the remaining pride still made her retort: "Mr. Ye, you can't say that. As a special organization, we naturally have our mission. There are some things
It cannot be measured by money alone.”
“Then what’s the measure?
Does love generate electricity?”
Ye Chen retorted without giving any face, "You are the leaders, you can't keep waiting for the superiors to allocate funds. You have the opportunity to be self-sufficient, you must seize it!"
"Mr. Ye, okay, even if I agree to advertise for you, how much can you pay?
You may not know our financial gap, one or two million in advertising expenses is simply a drop in the bucket."
Tan Xisong said awkwardly.
puff!
Ye Chen on the side almost couldn't hold it in and just spit out a mouthful of tea.
One or two million?
It seems that Tan Xisong is completely unaware of the extent of the role of advertising, and his imagination has not yet fully developed.
You know, the first generation C-station bidding kings in later generations all bid 30 million!
The price of the second-generation Biaowang has doubled to 66.66 million!
The third generation directly reached 320 million!
It's all thanks to Tan Xisong that a five-second advertisement can be sold at such a sky-high price, but now in the other person's mind, the advertisement on Channel C is only worth one or two million?
"Mr. Ye, what are you..."
"It's okay, it's okay. Your tea tastes so good that I almost choked on it."
Ye Chen said awkwardly, "Minister Tan, I know everything you said. I am actually very patriotic and have always wanted to contribute to the development of the country."
"In addition, I also like your TV station's programs and watch them basically every day, so I really want to donate a sum of money to our country's TV station."
"ah?
Didn’t you just say you wanted to advertise..."
"What advertising? There are no ads."
Ye Chen waved his hand.
Tan Xisong was immediately confused and asked, "Mr. Ye, how much money do you plan to donate to us?"
"This is the number."
Also extend two fingers.
"one million?
Then I really want to thank you, Mr. Ye, for having you like this..."
"No, no, no, fifteen million."
As soon as he finished speaking, Tan Xisong almost thought he heard wrongly, "How much, how much?"
"Fifteen million, RMB, paid in one lump sum."
"Mr. Ye, are you sure you're not kidding me?"
Tan Xisong didn't believe his ears.
"It's just a small amount, there's no need to be so excited. I came here today to donate money to you. As for the advertisement, it's to make you feel better. After all, I don't like to take things from others for free.
I thought everyone was like me."
Ye Chen said calmly.
"No, no, no! Mr. Ye, we can still discuss the advertising matter! In fact, Qingchen Food is indeed a very good company in China. It is our great honor to advertise for you!"
Tan Xisong said excitedly, feeling a little ashamed.
Someone sent me 15 million, but I still had to take care of them, so I felt uncomfortable, but I was using my petty attitude to judge a gentleman's heart!
The most important thing is that Tan Xisong understands that advertising for companies is indeed a way to make money. If the effect of this morning food advertisement is good enough, it will definitely attract many large companies to discuss cooperation with them.
By then, maybe TV station C can really make money with its advertising fees!
Even if the effect this time is not good, it doesn't really affect anything. Anyway, we got 15 million donations!
This is equivalent to one-third of their annual income!