Early the next morning, the morning meeting started as usual in the Brilliance Electronics conference room.
Yesterday, except for Augustus, the sales of other domestic Walkmans in the city showed a sharp decline, like riding a roller coaster.
The sales volume of Augstu is 4,500 units, which actually far exceeds the consumption capacity of Huijing City and surrounding areas.
But the problem is, when some people know that there are bargains to be found here, they all ask people to bring goods from Huijing City and its surrounding areas, especially some scalpers, who buy dozens or even hundreds of units at a time, forcibly raising the price.
Sales volume in two days.
This resulted in the total sales of Augstu in the two days being close to 10,000 units, and the market share of domestically produced Walkmans once reached 90%.
The most terrible thing is that these data are still rising.
The atmosphere in the conference room was very strange. The executives who had been complaining, ridiculing, and thinking about their future a few days ago were a little unable to recover at this time.
No one understands why the sales volume suddenly increased?
And the momentum is so strong?
"Everyone has seen the sales volume, which is very fast, so the production department must hurry up. I have already checked the goods in the warehouse. According to the speed of the past two days, they will be consumed soon. At this critical juncture, I
We don’t want to see any shortages.”
"Ming, understand."
The director of the production department tremblingly replied that she was even thinking about intentionally slowing down production these days to reduce the pressure on the warehouse.
At the same time, leave some money to the factory so that your own salary will not be paid by then.
The only thing she is glad about now is that she did not realize this idea at the beginning, otherwise she would not be able to sell it, and she would definitely leave.
"In addition, the marketing department and sales department collect statistics on each sales point and bring them to my office every afternoon. They can only get off work after finishing the work. There is overtime pay."
Ye Chen gave instructions while looking at the documents in his hand. After he finished speaking, he left the conference room without looking back.
After Ye Chen left, the noise started in the conference room.
"No, why did our sales suddenly increase?"
“It seems to be the discount from a few days ago, right?
Didn’t we invite a celebrity to be our spokesperson?
I heard that if you get her signed poster, you can enjoy a 40% discount, so people are going crazy outside now!"
"40% off?
After calculation, isn’t our price similar to other brands?”
"It's indeed about the same, but our original price is more than 800. Coupled with the previous publicity, doesn't this give people the feeling that high-end products are sold at low prices?"
"Is this all a marketing ploy?"
"So before I said that the number of posters was wrong, was it also a marketing ploy?"
"if not?
Do you still need to think about this?
Our Mr. Ye, regardless of his youth, has a mentality of grasping consumers accurately!"
"That's not what you said the other day."
"You said you were leaving a few days ago! Why don't you leave?"
"What are you going to do? Didn't you listen to the people in the marketing department?
Our sales volume is more than that of other domestic brands combined! Not to mention the basic salary, there may be quite a lot of bonuses!"
A group of people looked at Ye Chen's retreating back and realized how stupid their previous contempt was.
This boss, who is only in his twenties, has actual abilities far beyond his years.
Maybe this is genius, everyone sighed.
As soon as the morning passed, various sales points began to rush for goods again. Walkmans were being sold one by one, and the goods in the factory were being shipped out one by one.
All production lines in the factory have been opened. In order to meet the output, the personnel department has recruited a group of workers again and is seizing the time for training, ready to join production at any time.
By the time this group of workers arrived, the daily production capacity could reach more than 8,000 units, which was already the peak of the factory.
If you want to increase the number, in addition to making the workers more skilled, you can only add more production lines.
…
"What?
Is there something wrong with the data?
Check it again!"
Liu Feng listened to his subordinate's report and said in disbelief.
"Mr. Liu, there should be no problem with the data. Their sales volume is very high visible to the naked eye. We didn't sell even one in Huijing City yesterday."
"how can that be possible?"
"Mr. Liu, Brilliance Electronics announced that there were too many posters sent out before, but to show sincerity, the extra posters can still enjoy a 40% discount."
"Can you get so many more?
This adds up to 10,000 units. Two days, 10,000 units, and is it just in Huijing City and its surrounding areas?"
Liu Feng said, his face turned red with anger. Even if he is a fool, he should know by now that these are Ye Chen's marketing tactics.
Why send out too many signed posters? It’s fine to send out 100 more posters, but sending out 10,000 more posters is simply intentional!
And things like signatures are too easy to forge!
“Their product is called Augst, right?
Go and buy me a few units, let the R&D department take them apart for me, and calculate the cost price of their products."
Liu Feng said breathlessly.
"Okay, I'll go now!"
In the afternoon, when the report came out, Liu Feng slumped down in his chair after learning that the profit of the Augst unit was 120 yuan.
The quoted price is 800, and after discount, 370, you can still earn 120 from this!
"Ye Chen, this old dog, is really dark!"
"Mr. Liu, what should we do now?
Our sales have been declining for two consecutive days, and yesterday’s national sales were only in double digits.”
The secretary held the document in his hand and said awkwardly.
"I know, what's the rush? How do consumers evaluate us?"
Liu Feng touched his forehead with his hand and said weakly.
“There are basically no negative reviews, but since there are so few people buying them, it’s hard to count.”
"I understand, you go down first."
After Liu Feng finished speaking, he called Mr. Zhao directly.
"What's going on over there?
The sales volume of Augustu in two days actually reached more than 10,000 units!”
"It's tragic, it's really tragic! In Huijing City, I can say that I haven't sold a single unit in the past two days. In Jiangsu Province, where Huijing City is located, my sales volume is only double digits!"
“The most important thing is that Augustu’s sales in other regions are still rising!”
"Everyone is buying Augstu to take advantage of it, and the discounted price is really attractive. Their daily sales volume is nearly 5,000 units, and it is still rising!"
"What a signature poster, this is a marketing tool. We are currently having a meeting to discuss how to defend the market in other regions!"
Liu Feng couldn't believe his ears at this time. He made several calls to Colorful, Dayenko and other Walkman companies, but the replies he got were all the same. Ogustu was already a little unstoppable!
A week ago, everyone was still discussing how to encircle and suppress Augustu, but now everyone is having a meeting on how to defend their own territory against the opponent's offensive!
Or in other words, how to reduce losses under the fierce offensive of Augustu!
These changes caught Liu Feng off guard, and his mind went blank for a while!