After hanging up the phone, Liu Yang looked out the window blankly, looking very vicissitudes of life.
It was obvious that the other party did not buy his account at all.
He didn't know why the other party was so confident. It wasn't important. What was important was that he knew very well that he really couldn't hold on any longer.
If it was half a month ago, he could have chosen to sell the factory, and the remaining money would still be enough for him to live a prosperous life for the rest of his life.
But at this time, he was already riding a tiger. He had sold all his houses and cars, and basically everyone who could borrow money had borrowed money. But at present, this price war is like a bottomless pit. He invested so much money, but it was a bottomless pit.
No water splash can be seen.
"How long can we hold on?"
Liu Yang asked, covering his forehead.
"Mr. Liu, within three days at most, the raw materials side has started asking us to pay in cash."
Manager Liu said helplessly.
"Do you think a morning drink can last for three days?"
"I'm afraid it's more than that. They bring in a lot of raw materials every day. The raw materials they have in the warehouse now last more than three days."
Manager Liu said with some sadness.
"The most important thing is that our products are really not competitive. The R&D team has not come up with a product that can compete with each other. Our current market share has increased from 80% at the beginning to now.
Less than 20 percent is left.”
As soon as he finished speaking, Liu Yang slumped on the ground, his eyes were lifeless, and he felt as if his chest was being pressed by a stone weighing a thousand kilograms, and he couldn't breathe at all.
He knew very well in his heart that although it was not the end, the overall situation was decided. He lost, he lost to the person he once looked down upon the most, he lost completely, he lost completely.
The price war between the two companies had been going on for so long, but Liu Yang felt that this failure came so suddenly, as if the submissive Ye Chen was still there yesterday.
"What did I do wrong?"
Liu Yang murmured to himself.
"Mr. Liu, there is something I don't know whether to say or not."
Manager Liu said cautiously.
"It's time, let's talk."
"Ye Chen... is a genius. From marketing plans to marketing capabilities, his ideas are unique and unique. We are all too careless. To be honest, it is not unfair for you to lose to him."
Manager Liu said what he had always wanted to say.
In fact, when the first line of nutrition came out, he knew that Liu Yang was not Ye Chen's opponent, but he didn't dare to say it because of his identity.
Hearing this, Liu Yang smiled bitterly and waved his hand feebly, "Stop it, tell them to stop doing it, and pay the wages to the workers. If it's not enough, use the products as collateral. Now that things have happened, it's time for you to leave."
When Manager Liu heard this, he sighed. Although he could see the result from the beginning, he still persisted until now. He has done his best and has no regrets.
Immediately, Manager Liu nodded and went out, leaving Liu Yang alone in the office smoking alone, waiting for nightfall.
That night, the office of Liu's Beverage was brightly lit and filled with smoke. At this moment, the news of Liu's Beverage's shutdown spread throughout the streets of Los Angeles.
…
Ye Chen didn't know this at this time and went home directly after get off work. This was the first time he went home in half a month.
Liu Lingya came to the factory to look for him several times, but Ye Chen was not there every time.
When Liu Yang called Ye Chen today, the last stone in Ye Chen's heart immediately fell.
He knew very well that the other party could no longer hold on, and the signal for peace at this moment was tantamount to admitting defeat.
Those who admit defeat have no right to live.
To cut weeds, we must remove the roots, otherwise they will grow again when the spring breeze blows!
Thinking about it, he returned home.
At this time, Liu Lingya was sitting on the sofa. When she saw him coming back, her face showed excitement, but she was quickly suppressed. She said with a cold face: "You still know that he is coming back?
I don’t leave home even once every half month, and people who don’t know me think I’m a widow!”
"Hey hey hey! Isn't this busy?
What kind of widow, how could you curse me to death like this?"
Ye Chen said and hugged Liu Lingya into his arms.
Liu Lingya broke away and said with a red face: "What are you doing? Close the door!"
With that said, he closed the door.
"Honey, let me tell you something. Liuyang's place is probably going to close down."
Ye Chen said with some embarrassment.
Ye Chen had been struggling with this issue on the way back, although Liu Lingya had always known that he was competing with Liu Yang.
But in the final analysis, he is also his father.
When Liu Lingya heard the news, she was stunned for a moment, "What does bankruptcy mean?
Will he die?"
"No, he sold his house, car, and borrowed a lot of money. Even if he sells the factory, these holes may not be filled."
Ye Chen said, "It is very likely that I will not even be able to live a normal life in the future."
Liu Lingya heard this and sat on the sofa quietly without speaking.
She was also tangled in her heart. To be fair, Liu Yang was very bad to her. She even suspected that her mother's death was related to Liu Yang, but there was no evidence.
From a certain perspective, Liu Yang is not a qualified father at all.
But, that is her father after all.
"Ye Chen, does he have a better choice?
We are very rich now, do we have to live and die with my dad?
That's my dad after all."
Liu Lingya said in a low voice, knowing that the choice was not in her hands.
Ye Chen sighed after hearing this. He knew Liu Lingya would definitely say this, but it was difficult for him to let Liu Yang go. After all, he was the indirect murderer who killed his father in his previous life.
"I won't let him go. Liu's Drinks must disappear."
Ye Chen said calmly, "Just wait until he declares bankruptcy, I will take you back, and I will pay back the money he owes."
"Let him live a normal life, this is my last kindness to him."
After listening, Liu Lingya nodded slowly.
In the past, the Liu family treated Ye Chen like a dog, but now that Ye Chen can do this, he has done his utmost to be benevolent and righteous.
…
The next day, Ye Chen came to the office early and immediately announced the tightening of profit margins, lowering the margins to 20%, which was far lower than before.
"Mr. Ye, are you too anxious?"
Xu Hong said with some worry, "The original plan was three days later, but now Liu has just announced the suspension of work and has not given up completely."
"No need to wait, they have no money. If you wait one more day, it will be a loss of 50,000 to 60,000 yuan. If this continues, we will not be able to hold on."
"Our current market share is 80%, but it is hard to say whether it is stable or not. Whether we can maintain our market share after tightening profit concessions will be the final result of this battle."
When Xu Hong heard this, he immediately understood and began to deploy.
The dealers who came to buy goods early in the morning were very unhappy when they heard that they had made less money, but they had to continue to buy goods.
There is no way, now Liu's Beverage has been closed, and those consumers who come to the store don't need their recommendation, they just ask for the Morning Beverage brand.
It is much better to earn less if the profit margin is lower than to earn nothing at all.