In fact, the construction of professional football fields has been a hot topic in China, especially in recent years. As investment in domestic football has increased and the participating companies have become richer, building professional football fields has become a priority for many clubs.
Things that have been publicized.
The biggest difference between a professional football field and a comprehensive football field is that there is no track beside the stadium. This not only saves construction land, but also the stands and architectural shapes will be different so that fans in the north and south stands can get closer and better visual effects.
.Most of the existing football fields in the country are comprehensive stadiums, because when local governments build stadiums, they are mainly based on the need to host comprehensive sports events. The track can be used for track and field competitions. In addition, the stadium can also host sports during the off-season of football.
Concerts and other related activities bring revenue to the stadium.
Tianjin Quanjian, a local tycoon in the Chinese League of later generations, proposed to build his own professional football stadium. Of course, this was Quanjian's helpless move. Some people will definitely ask why Tianjin Quanjian is not suitable for Tianjin Tuanbo Football Stadium. There is a reason for this.
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At present, the Football Association has strict regulations on the stadiums where the Chinese League teams are located. Regarding the size of the stadium for the Chinese League teams, the principle is that the stadium holding the Chinese League should have more than 3,000 fixed spectator seats; if the stadium meets other requirements of this standard, only fixed seats
If the number of spectator seats does not reach the prescribed standard, and there is no other stadium to choose from within the registration area, after applying to the Central Committee and getting approval, a stadium with no less than 2o,000 fixed seats can be used, but the limit is 3
It is limited to one year. In other words, the current number of seats at Tuanbo Stadium (2232o fixed seats, 8000 movable seats) does not comply with the regulations of the Football Association and can only be used for temporary expediency. Unfortunately, Quanjian Group’s plan is still in the verbal stage.
The negotiation stage, site selection, approval, etc. are all still very far away.
What is really on the agenda is Guangzhou Evergrande, the current leader of domestic football. In fact, there are many stadiums in Guangzhou: Tianhe Stadium, Yuexiu Mountain Stadium, University Town Stadium, Olympic Sports Stadium, and Huangpu Stadium. These stadiums are of different sizes.
Small. However, the renovation of the existing stadium involves too many departments, and the issue of profit distribution is difficult to solve. It was once widely rumored that Guangzhou Evergrande would renovate the Tianhe Stadium. At that time, there was a renovation plan, that is, based on the existing 55,000 seats
Approximately 8,000 movable seats will be added, but according to the regulations of the Guangzhou Division, the attendance rate cannot exceed 80%. Only 64,000 of these 8,000 seats can be used, among which seats reserved for security personnel must be divided. In addition, usual concerts, etc.
All the profits belong to the stadium, and Evergrande also has to pay for the rent of each home stadium, security costs, and spend tens of millions to add more than 6,000 seats, which is somewhat thankless.
However, the Guangzhou Municipal Government later made a compromise and allowed R&F and Evergrande to contract the Yuexiu Mountain Stadium and Tianhe Stadium respectively. After R&F contracted the Yuexiu Mountain Stadium, it could add seats according to its own plan; after Evergrande leased the Tianhe Stadium
, you can refuse to undertake commercial activities such as concerts to protect the turf.
Even so, Guangzhou Evergrande's willingness to build its own stadium is still very strong. The government and Evergrande once had a plan to build a professional football stadium near Guangzhou South Railway Station. Later, Guangzhou City wrote this plan into the Sports Bureau
According to the planning document, it was decided to build a professional football stadium with a capacity of about 80,000 people near Guangzhou South Railway Station in Panyu District. Unfortunately, Guangzhou Evergrande does not want to spend 2 billion to independently build its own professional football stadium because of this
This level of capital investment is a huge amount even for a giant real estate group like Evergrande Group.
Because specialized personnel have analyzed that even in the suburbs of Guangzhou, the total cost of building a professional stadium that can accommodate 60,000 people will exceed 2 billion yuan. Even Evergrande cannot make this determination. Because of the construction cost of a professional football stadium
It is much higher than the comprehensive stadium, because in order to achieve the best audio-visual effect, professional football stadiums also need other configurations, such as turf, seats, audio, safety, and broadcast, all of which require special configurations.
However, this does not mean that professional football stadiums must be very expensive. There are cheap ones, such as Frankfurt Forest Stadium in Germany, which was built for the 2006 World Cup in Germany and cost 130 million euros. Juventus’ new Alp Stadium cost 120 million euros.
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Of course, there are also expensive ones. Bayern's Allianz Stadium cost 340 million euros; Arsenal's Emirates Stadium cost nearly 400 million pounds, which was equivalent to 550 million euros at the time; the new Wembley Stadium in London, England, was rebuilt in 2007 at a price of 789 million
The British pound was equivalent to 1.05 billion euros at the time, and there were 2,618 bathrooms in it alone.
Zhang Sheng also considered the construction cycle of the stadium. The construction of a professional football stadium is a very cumbersome process. Early site selection, design, mid-term construction, and later stadium setup and equipment all require very professional personnel to complete.
, due to the strong construction capacity in China, it may be a little faster and can be completed in 2 to 3 years; while the construction period of foreign professional football stadiums is longer, often 3-5 years, which has a huge impact on the share of funds.
It's very high.
The most reference price for Longteng Group’s professional football stadium construction is the Tianjin Tuanbo Football Stadium mentioned earlier. It took nearly three years from the site selection of the stadium in 2009 to its putting into use in 2012, and cost 455 million yuan.
It can be said that the investment is very large.
It is still unknown whether the money invested can be earned back, because there are both success and failure cases.
A typical case of failure is the former La Liga giant Valencia. At the beginning of this century, Valencia reached the Champions League final and also had Villa, Mata, David Silva, Vincent, and Joaquin.
and other famous players, but the club's top management chose a bold development strategy. In their vision, the new Mestalla Stadium, planned to be completed in 2010, has 75,000 seats, a roof covering all seats, a freely lifting runway, and supporting facilities.
catering, entertainment and shopping malls...
Unfortunately, the plan did not change as quickly as it did. The arrival of the economic crisis caused the original stadium to depreciate significantly. The construction costs of the new stadium also dragged down the team's income and expenditure. The unsustainable Bat Corps began to sell off its stars, and the new stadium was also suspended.
It has been entangled in the cycle of resumption of work until 2015, and it has become a mystery as to when it will be put into use.
Of course, there are also successful cases, and it is also a giant, Juventus in Serie A. Juventus’ new professional football stadium was put into use in August 2011. It can accommodate fewer spectators than the original comprehensive stadium, only 41,000 people, but the new
The stadium provides the club with several new revenue streams, such as several new restaurants, a shopping mall called area12, and a team museum that attracts a large number of visitors even in the off-season. Even before Calciopoli, Juventus
In a good year when they were able to win championships and pay dividends to shareholders, Juventus's revenue ratio of match day revenue (mainly tickets) was only about 8%, which is almost half of the average level of British clubs. And the new stadium is put into operation.
After that, the revenue from match days increased nearly three times, and the proportion reached about 14%. This is an achievement achieved in the extremely depressed Serie A environment.
But most of them are like Arsenal. In order to build a new stadium, even though they sell the most expensive decks and tickets in the UK and the world, they still sell their captains and cores every year, and compete for fourth place every year.
Zhang Sheng asked his father about the funding: "Should we fund this stadium ourselves, or jointly build it with the government? How big should it be built?"
There is a reason for Zhang Sheng's question. If you fund it yourself, it will cost a lot of money, which will put a lot of financial pressure on the group and the club. If it is jointly built with the government, although the government will have a certain amount of income, the financial pressure will be less.
There are many. There are many such examples.
Some of them pay for themselves, such as Arsenal's Emirates Stadium and Juventus' New Alp Stadium; some of them are joint ventures, such as Frankfurt Forest Stadium, which is a joint venture between the local government and Frankfurt club; the Allianz Arena was originally two clubs in Munich
The team was a joint venture between Bayern Munich and 186o Munich. Later, 186o Munich had to be bought out by Bayern due to financial problems; the new Wembley Stadium was jointly funded by the Football Association, the British Ministry of Culture, Media and Sports and the London Exhibition Agency.
Zhang Zhijun said proudly: "This stadium should be able to accommodate 50,000 people, and it will be built with our own funding from the Longteng Group. It will be located next to the Olympic Sports Center."
Hearing Zhang Zhijun's answer, Zhang Sheng was secretly stunned. Even though the Olympic Sports Center is still in a relatively remote area, the cost of a professional football field for 50,000 people is still around 1 billion.
Sure enough, Zhang Zhijun said: "Our budget for the total cost of this construction is 1.2 billion. It is estimated that it will take three years, which is an annual investment of 400 million. We may not be able to provide a large amount of funds to the club in the next few seasons."
It’s invested. But the long-term income will increase greatly.”
Zhang Sheng still believes in Zhang Zhijun's words. If he really invests so much, he can get more land from the government and earn a lot of money. In Zhang Sheng's memory, all the places in the Olympic Sports Center will be opened.
The subway, and house prices will skyrocket, and the money invested in the football field will be fully recovered due to the increase in land prices. Not to mention the buildings attached to the stadium.
Assa project, this project will build a large community integrating club headquarters, training base, commercial hotels, apartments, and office buildings behind the Juventus Stadium. This is an ancillary facility of the new stadium. It is planned to be completely completed in 2o17. By then, not only will there be
The new administrative center, training base and other club facilities, as well as hotels, apartments, office buildings and other high-yield accounts, will become an important source of income for the Juventus club in the next few decades.
Apparently Zhang Zhijun also made such a plan. (To be continued.)
