Zhang Zhijun said as Zhang Sheng thought: "I am very optimistic about this investment. If this investment is successful, our Longteng Group will make a big leap, and at the same time the club will have a bright future. ΩΩWw W.
『BiQuGe．CN》
Hearing what Zhang Zhijun said, Zhang Sheng also knew that he could no longer change Zhang Zhijun's mind. But fortunately, Zhang Zhijun's decision was correct this time. As long as a large amount of land can be acquired near the Olympic Sports Center, the football stadium will be filled in the future.
The rate does not affect this investment much, and Zhang Zhijun is very accurate. Now due to the sales restriction order in real estate, various real estate developers are not as active as before in acquiring land. Now Longteng Group has invested a lot of money to acquire land, and it is also
The construction of new commercial centers and residential communities should be very popular with the government. This is a win-win situation.
Zhang Sheng then said: "I am also optimistic about this investment, but I think our club will probably have to tighten its belt in the next few years."
Zhang Zhijun laughed and said: "How is that possible? It seems that you are still not very familiar with your family's industry. Even if the group has to invest hundreds of millions every year after acquiring the land, it is impossible for this money to be taken directly from the group."
Hearing what Zhang Zhijun said, Zhang Sheng also patted his head: "Yeah, why did I forget that I can get a loan from a bank."
Zhang Zhijun said with a teachable expression: "Of course, and the proposal we put forward to revitalize and develop the sports industry is likely to get us a good interest rate for the land loan."
Zhang Sheng secretly shook his head, this is how real estate works, no wonder so many large group companies are flocking to real estate.
Zhang Zhijun said: "Don't worry about the club's capital investment. When the group starts this project, it can at least guarantee that the club will invest no less than 200 million yuan per year."
Hearing Zhang Zhijun's guarantee, Zhang Sheng breathed a sigh of relief, because the investment of 200 million is a lot of money now. Of course, this money will only be enough to avoid relegation in 2o16. The leader of this trend is of course Guangzhou
Evergrande.
For example, a poor team like Liaoning Hongyun only invested a little more than 5,000 per season before Guangzhou Evergrande entered the Chinese Super League. In the 2009 season, the Jianye team finished third in the Chinese Super League, which was the best result in the history of the team.
, the club’s investment that year was only about 6.5 million yuan.
However, in order to survive, many teams have to increase their investment and follow the mainstream trend in investing heavily. It should be said that they have no choice but to be forced. As for the increased investment, each club spends a large part of it on signings.
And improve the treatment of players. Some players told the club that other clubs can give me 5 million, but now I can only get 1 million. If I don’t get a salary increase, I will leave. In order to retain players, many clubs can only raise the salary.
The salary, let alone 5 million, must be raised to 2 million or 3 million. This is also the reason why so many players from the Longteng team were poached before.
As the club's investment increases, 200 million investment has gradually become the basic line for relegation-style investment. In 2016, even the poorest Yanbian team invested more than 200 million.
Zhang Sheng said: "That's okay. With an annual investment of 200 million, I guarantee that every team can enter the AFC Champions League."
Hearing Zhang Sheng's words, Zhang Zhijun's eyes lit up and he said, "Really? Can this be guaranteed?"
Zhang Sheng nodded confidently and said: "Of course, our current team's player reserve should be said to be the best in the country, better than Evergrande. This season I plan to introduce a powerful forward to build a reputation.
I don’t need any signings.”
Zhang Zhijun said: "That's okay, no problem. If there are requirements for the introduction of players, I can squeeze them out from the group. As long as you can enter the AFC Champions League every year, I will also set a small goal and squeeze out for you every year."
100 million yuan invested in the club. We don’t have as much money as Evergrande, but our performance cannot be underestimated by them. In some places, we have to be ahead of them, haha!”
Hearing that Zhang Zhijun compared Evergrande again, Zhang Sheng couldn't help but shook his head and said in his heart: "Dad, how resentful are you against Evergrande! You have been staring at Evergrande and vindictive. I watched this professional football show
A large part of the reason for the construction of the stadium may be that we want to be ahead of Evergrande!"
Zhang Sheng also said: "Yes! In addition to cultivating more football talents, my goal is to be ahead of everyone in industrialization. Dad, have you ever thought about listing the club?
"
Hearing Zhang Sheng's words, Zhang Zhijun perked up completely. Even Zhang Chen, who had been standing by and said little, also perked up and looked over. Zhang Zhijun asked: "What do you mean? You are still thinking about the club's listing and financing.
?”
Zhang Sheng nodded seriously and said: "Yes, the listing of the club is a mid-term goal I have set. In the past, when we were still in the Second and Second Divisions, it was meaningless to talk about the listing of the club, but now the team has entered the
As long as the results are good, listing will be expected."
There are also many listed companies in the five major European leagues. The old British powerhouse Tottenham was listed on the London Stock Exchange in 1983, becoming the first listed football club in the world. It not only shared the club's debt of more than 100 million pounds, but also led an English
There was a trend of team listings. By the end of 1997, 18 clubs in England had raised their first pot of gold in the securities market through secondary public offerings, and more than half of the teams in the English League were listed clubs.
The most successful listed club at present is Manchester United, which was listed on the New York Stock Exchange in August 2012, with a market value of US$3 billion. Dortmund was listed on the Frankfurt Stock Exchange in October 2000. In recent years, their stock price has been closely related to their performance. Lyon,
Teams such as Lazio, Ajax, Roma, and Juventus have also been listed on their home stock exchanges.
Of course, real fans do not necessarily buy club stocks to make money, because they can neither receive year-end cash dividends, nor can they expect to profit from selling after the stock price rises. The club's stocks are more like a ball without returns.
Team souvenirs. As many analysts from financial institutions and business school professors in Europe and the United States have said: "Football clubs' public financing is not to attract more investment, but more to consume the enthusiasm of supporters; what fans spend money to buy is not shares.
, but a tool to show one’s loyalty.”
The first domestic club to go public was Guangzhou Evergrande, the leading club in China, and the second club was Beijing Guoan, a well-established club. However, Beijing Guoan was not listed separately, but along with its parent company CITIC.
The group was listed in Hong Kong.
Hearing Zhang Sheng's words, Zhang Zhijun couldn't help but pat his thigh and said: "This is a good idea, very good! Why didn't I think of this?"
Zhang Chen also praised: "As expected, my brother came back from Europe, and he also knows the capital operation of football clubs very well. This idea is really unconventional and amazing."
Hearing the praise from his father and brother, Zhang Sheng couldn't help but feel a little ashamed. After all, his idea came entirely from Guangzhou Evergrande. He quickly said modestly: "The listing of football clubs is already a very common situation. If we want
There is still a long way to go before going public.”
Zhang Zhijun said: "Don't be afraid of this! Since you already have this idea, then follow this idea. I will let the group's financial department get involved in the club's financial regulations starting from this season. The group has experience in going public.
If we do a good job in the early stage, we can reduce a lot of trouble in the pre-IPO counseling period.”
Zhang Sheng said: "My goal is to successfully list on the New Third Board within three years. This requires the team to continuously enter the AFC Champions League within three years, and preferably win the league championship once, and if possible, the AFC Champions League."
I want to get it too!"
Zhang Zhijun nodded and said: "Okay! As long as you have this idea, the group will fully support you! If listing is your mid-term plan, what are your later plans?"
Zhang Sheng continued to describe his blueprint: "If listing is considered a mid-term plan, my later plans will be even bigger. I will plan to acquire a club in one of the five major leagues in Europe, preferably in a big city.
The club will then connect domestic players with the five major European leagues through this club, and try to send domestic players there so that they can train there."
Zhang Zhijun seemed even more excited this time: "Your idea is very consistent with the group's idea. The group's later plan is also to conduct real estate layout and development overseas. We have been considering what pivots and entry points to use to enter overseas markets.
market, and now the idea of acquiring overseas clubs you provided is very useful to us. Our group can completely use this as a breakthrough point to lay out. It seems that your football industry layout and our group’s layout are complementary to each other."
Zhang Sheng nodded and continued: "I also have an idea to get involved in the entire cultural and sports industry. I suggest that it is best to establish a cultural and sports company to participate in the entire sports industry. We can invest in some companies with sports resources.
For example, companies like ppTV and LeTV intend to enter the entire sports industry."
Zhang Zhijun nodded and said: "This depends on which companies have more sufficient sports resources. This is a good idea. The top priority now is to submit the development plan of the sports industry to the two sessions. I will give full authority to the club's affairs.
You are."
After coming out of the study room, Zhang Chen and Zhang Sheng said: "Brother, it seems that the players from your team came to endorse our real estate a few days ago, which is completely childish! After listening to you today, I know that we are engaged in the sports industry.
There are so many ways to play, it’s okay.”
Zhang Sheng smiled and said: "Brother, you are focusing on your real estate, while I am putting all my energy on football. It is normal to specialize in the arts. But in the future, there will be good things like giving money.
, look for me more often.”
Zhang Chen also laughed and said: "The good news should not go to outsiders! Haha, there is such an endorsement thing, I will definitely invite the stars of your club to come to the platform. But when will the club also get a big star to come!" (To be continued.
