In the previous generation, "Wong Lo Kat" herbal tea created a beverage legend in China.
Not to mention anything else, just the popular advertising sentence "If you are afraid of getting angry, drink Wong Lo Kat" is familiar to everyone.
For such an advertising slogan, Wanglaoji Drinks even paid the marketing department a marketing fee of 5 million!
In fact, Wanglaoji was born in Lingnan, the birthplace of herbal tea. Since ancient times, the main purpose of people in Lingnan drinking herbal tea is to relieve internal heat.
Historical data shows that Wong Lao Kat, as the "originator of herbal tea", has an excellent effect in removing internal heat. There is a popular saying in Cantonese-speaking areas: If you get angry, drink Wong Lao Kat.
However, the Wong Lo Kat brand is an old brand that has been passed down for hundreds of years. As the heir, the Wang family has a unique formula that ordinary people cannot get their hands on.
Therefore, when they heard that Shi Zhijian wanted to make "Wong Lao Kat" herbal tea and use it as the first shot of the soda water factory's rebirth, boss Lai, Qi Shu and others were all shocked.
Especially as the head of the R&D team, he is also a master of herbal tea preparation. He knew that this kind of century-old herbal tea was difficult to prepare, so he plucked up the courage to say to Shi Zhijian: "Well, Boss Shi, the Sangju you just mentioned
Tea is easy to handle, and we can make this recipe ourselves, but Wong Lo Kat is an ancestral secret recipe of the Wang family in eastern Guangdong, so we can’t make it!”
Shi Zhijian smiled, "Is it because you can't do it, or because you don't dare to do it, don't want to do it, or are reluctant to spend money?"
Shi Zhijian could see through Uncle Qi's thoughts at a glance.
"I'll pay for it! All you need to do is contact the successor of Wong Lo Kat. I'm willing to pay him as much as he wants! No matter what, I have to get their formula!"
"In short, Wong Lo Kat will be the flagship product of our soda factory in the future, and it will also be the product that can best help us make money!"
Uncle Qi sighed, "Since the boss said so, I'll give it a try!"
"Don't give it a try, make sure you figure it out!" Shi Zhijian said, "You can tell them that the secret recipe of herbal tea is important, but it would be bad if it cannot be passed down, or if the inheritance is interrupted!"
"Don't throw away or forget the things belonging to your ancestors! Hiding them away is not the best way to respect your ancestors. Only taking them out to benefit others is the right way!"
After Shi Zhijian finished speaking, he turned around and said to the boss Lai: "Write it down, and we'll finish Wong Lao Kat in half a month at the latest!"
Boss Lai hurriedly wrote in the borrowed notebook seriously: "In half a month, we will finish Wong Lao Kat!"
I couldn't write the word "get it done", so I drew a small figure lying on the ground with a knife stuck in it.
Finally, Shi Zhijian asked Dao Daoxiong to take out the samples of the "four down-to-earth drinks" and handed them to the seventh uncle and said: "Although we have just established that Wanglao Kat herbal tea will be the main product, other drinks cannot be left behind! This
Try four kinds!"
Uncle Qi didn't expect that Shi Zhijian had developed a new drink. The others were also surprised and became even more curious about Boss Shi.
At this time, Shi Zhijian was like a magician constantly refreshing their knowledge and concepts.
Uncle Qi hesitated for a moment, then opened a bottle of iced black tea and took a sip. Originally, he didn't have high hopes. After all, Boss Shi was said to be not specializing in beverage development, but in the instant noodles and seasoning business. But wait...
After he tasted the iced black tea, his eyes suddenly lit up.
With a bit of surprise, Uncle Qi opened bottles of green tea, jasmine tea, and rock sugar snow pear tea, tasting them one by one. His eyes were like light bulbs, lighting up again and again, and the expression on his face was extremely rich.
He never thought that Boss Shi, a noodle maker, could develop so many delicious drinks? Damn it!
Boss Lai and others saw Uncle Qi's strange appearance and couldn't help but pick up the "four down-to-earth drinks" and taste them.
It's okay if you don't taste it. Once you taste it, it's all the same as Uncle Qi's, your eyes are bright and full of surprise.
Since they run a soda factory, these people can tell the difference between good and bad soda drinks.
The four beverages developed by Shi Zhijian are very down-to-earth, and they were also the best-selling ones in the beverage market in the previous life.
After a while, as a master of soda research and development, Uncle Qi suppressed his surprise and asked Shi Zhijian: "Boss, these are----"
"This is the iced black tea, green tea, jasmine tea, and rock sugar snow pear that I had people develop. Do you think it can be produced?"
"Of course, these taste very good, green tea, black tea, strong tea flavor, jasmine tea, light tea flavor, and this rock sugar snow pear is sweet but not greasy, it will definitely be popular with the children!" Uncle Qi praised loudly.
Shi Zhijian nodded secretly. This uncle Qi was quite knowledgeable. He could tell the characteristics of these drinks just by tasting them. You must know that he spent a lot of effort to develop these drinks. They may seem simple but are actually complex.
Just like the recipe of Coca-Cola, many people want to copy and imitate it, but in the end they fail to taste like the real thing.
"Produce these four drinks. You will be responsible for purchasing the raw materials. How much money is needed will be financed in advance!"
"Okay boss, I will live up to your expectations and produce these products!" Uncle Qi looked very happy.
As a R&D researcher, there is nothing happier than seeing new products, because these products are like his own children in his heart.
After Shi Zhijian finished speaking, he looked back at the boss Lai who was taking notes. The boss Lai immediately said: "I have already written down the four major drinks. It's ready!"
…
Shi Zhijian solved the problem of product types, looked back at the old sodas, and pointed at the drinks with colorful packaging: "Drink packaging is very important, who is responsible for this?"
At this time, a young junior stood up and said, "I am responsible."
Shi Zhijian glanced at the other person, and the boss hurriedly stepped forward and introduced: "His name is Xing Zai. He is the most promising child in our To Kwa Wan. He has read books and can read!"
Shi Zhijian frowned: "You can't do packaging design just by reading a book and knowing a few words. Drink packaging like this is too tacky! Any product must be aesthetically pleasing and make people excited when they see it!"
"Drinks are for drinking, not for looking at!" Xingzai is a young man after all, so he is inevitably a little unconvinced.
Boss Lai didn't expect Xingzi to be so disrespectful to the new boss, so he stepped aside and touched his arm.
Shi Zhijian smiled, without any displeasure on his face, "You are right, these things are for drinking. What about you? Why do you get paid to do packaging design here? Since the drinks are only for drinking, why do you still need it?
do what?"
"Uh, this?" Xingzi was speechless.
Shi Zhijian told the boss Lai: "Take a notebook and write it down!"
Boss Lai hurriedly took notes...
Shi Zhijian said: "In terms of packaging design, I will specially invite people to come over and let Xingzai learn from him! It will take three months. If Xingzai still can't learn, then he will be fired!"
"Huh?" Boss Lai was stunned.
Xingzi was shocked.
Just now, everyone thought Shi Zhijian was affable, but unexpectedly his attitude immediately changed.
"Did you remember it?"
"Write it down!" The boss couldn't write the word "fry", so he had to draw a big "wok" in his notebook instead.
"Who else is responsible for product promotion and sales?" Shi Zhijian glanced at everyone.
At this time, a fat man jumped out with his hands raised, "Me, me, me, it's me!"
Shi Zhijian took one look and knew him!
It turned out to be the fat boy Kun who was looking at the gate before!
Boss Lai explained: "The person who was doing promotion and sales was poached. He was an old employee of the factory. In addition to Kowloon, he also knows many grocery stores and supermarkets in Hong Kong Island and the New Territories. I can't help it.
I will temporarily appoint Fatty Kun to this position and be responsible for product promotion and sales."
Before the boss Lai could finish his words, Fatty Kun said: "It's a pity that my life was not good. The factory closed down just after I started working. In the end, I was sent by the boss to look after the gate!" After saying that, he showed a serious look.
Feeling frustrated that you have nowhere to put your talents to use.
Shi Zhijian looked at the little fat man and smiled, "If I leave the publicity and sales to you now, what will you do?"
"Of course I'll put up posters and distribute small ads! If possible, you can also advertise in newspapers and TV. If you have more money, you can also sponsor movies or even make movies!"
"When making movies, look for more beautiful girls and handsome boys. The saltier the movies, the better. It's best to have 18-15 bans! Or if the fights are more intense, you can insert our soda ads in the movies and let those female stars do it.
Endorsement!”
Shi Zhijian was slightly startled and had to look at this little fat man with admiration.
