"It's OK to advertise in newspapers, TV ads, and sponsor movies, but what kind of salty and wet movies do you make?" Shi Zhijian criticized Fat Boy Kun.
"What we sell is soda, not salty water!"
"Even if we really want to make a movie, we should make it a family-friendly movie, so that we can attract children to watch it. Not only will it generate box office, but we can also promote our drinks."
"Children are very important. They are the masters of our future, and they are the potential stocks that will pay for us!"
Fatty Kun blushed when he was criticized by Shi Zhijian.
But boss Lai and others felt that Shi Zhijian’s words were very high-level—listen to what “owners” and “potential stocks” are like, how nice it sounds!
"In addition to this kind of rigid advertising, you also need to know some marketing and publicity techniques, such as bottle cap lottery, one more bottle, thank you for tasting, first-prize TV set, second-level washing machine, etc."
"You can exchange as many bottle caps for free as you collect them. The packaging box is designed with a tear-off scratch-off area, so people can buy the whole box!"
"Give rebates to merchants. If you sell 100 boxes, you will receive ten boxes for free! Give bonuses to hotel waiters, and give commissions on ten bottles sold!"
"Sponsoring sports events, football, basketball, table tennis, anything that people like to see, we will sponsor them!"
Boss Lai quickly recorded that all the notes in the notebook were "XXOO", or "round bottle cap" - it's faster to draw a circle than the word "bottle cap".
Fatty Kun and others became more and more dumbfounded as they listened. Even if they were not specialized in marketing, they still felt that Boss Shi's mind was simply earth-shattering and he could come up with any idea.
Fatty Kun felt even more deeply. When his boss Lai promoted him to be the head of the marketing and publicity department, he bought several books on the subject and studied them diligently. He also looked up some unfamiliar words in the dictionary, which greatly reduced his appreciation level.
Huge improvements.
At least the "bottle cap lottery" organized by Shi Zhijian is very attractive. If the first prize TV is really printed under the bottle cap, I am afraid that all the people in Hong Kong who like to watch TV will go crazy and buy it.
As for sponsoring sports events, Fatty Kun could tell at a glance that Shi Zhijian was taking the "healthy" route. Only sports are the healthiest and most inspiring.
"Boss, I'm sorry to ask - are these all your ideas?" Fatty Kun couldn't believe it. Such advanced ideas couldn't even be written in those books!
No matter how thick-skinned Shi Zhijian is, he is embarrassed to say that they are all his own ideas. These ideas are the essence of many drinks competitions in the previous life. They are not made by one company, but you add a little, I add a little, and the final model is formed.
Shi Zhijian just said it casually, but Fatty Kun was shocked.
"I also learned this. People have to keep learning to improve themselves!" Shi Zhijian laughed.
"Boss, I admire you so much! I respect you from the bottom of my heart! You are like the bright moon in the sky that illuminates me! You let me suddenly see the light and future in this dark To Kwa Wan!" Fatty Kun looked excited,
The fat on his face trembled.
"I understand what you said, and I will definitely study hard in the future! In addition, I will definitely follow your product concept, take the healthy route, and open up the market with the word health!" Fatty Kun said excitedly, dancing with joy.
Shi Zhijian couldn't help but was stunned again. This fat man was really not simple. He could even think of a "healthy" route.
Whether in the previous life or this life, the positioning of many drinks is extremely inaccurate.
Take Coca-Cola as an example. It is positioned for youth, but it fails in terms of health. Drinking too much Coca-Cola will have serious side effects.
Therefore, Coca-Cola has always focused on the youth market, and the spokespersons it invites are also very popular celebrities.
Back to the present, Yongkang Food Company, which is against Shi Zhijian, their product positioning is also very messy. There are various foreign brands and local Hong Kong brands. If they are too complicated, it will be difficult to position. They have blinded their "Yongkang" two.
words.
Therefore, whether it is drinks or food, there is only one positioning that can last for a long time, and that is "health!"
"You are very good, I am optimistic about you!" Shi Zhijian rarely praised Fatty Kun.
Fatty Kun immediately beamed with joy, making others envious. You must know that from Shi Zhijian's inspection to now, he rarely compliments others.
"Don't worry, Boss Shi, I will definitely work hard in the future! I will definitely live up to your expectations of me!" Fatty Kun patted his chest to express his loyalty to Shi Zhijian.
The boss Lai, who was holding a notebook to take notes next to him, couldn't help but roll his eyes when he saw the fat guy Kun looking so happy.
In the past, Fat Man Kun listened to his words the most, but he didn't expect that Boss Shi would make him die with just one word.
And how do you write those flattering words that the fat guy said just now? You should write them down so that you can use them in the future.
So the boss Lai recorded it very seriously, "I respect you from the bottom of my heart..."
Uh, how do you write "Fei Gu"?
The boss bit his pen and thought for a while, then drew a flying axe.
…
After inspecting the soda factory, Shi Zhijian told boss Lai and others that they must hurry up and produce a batch of new drinks. Shi Zhijian also told the specific quantity because he had to use it for something very important.
Boss Lai and others patted their chests and promised that they would complete the task within three days.
After Shi Zhijian left, To Kwa Wan On Lok Soda Factory officially started production, and iced black tea, green tea, jasmine tea, and rock sugar snow pear were continuously produced from the production line.
At the same time, Fatty Kun began to follow Shi Zhijian's prompts and began to find newspapers to advertise and write stories for the brand, such as "green tea watch", "black tea girl", "jasmine tea can bring good luck", "drinking rock sugar and snow pear party"
Become ice smart”.
Let’s put TV commercials and movie commercials first, and then follow up later. After all, advertising wastes money and people, so we have to take our time in the early stages.
In addition, Fatty Kun also followed Shi Zhijian's reminder and began to formulate a bottle cap lottery activity, which is bound to become a blockbuster when the drink is launched.
On the other hand, as a research and development master of a soda drink factory, Uncle Qi also started to contact the successor of Wanglaoji herbal tea in Hong Kong. However, just as he expected, they did not sell the secret recipe at all, and they said they would not sell it no matter how much money they paid. This made
Uncle Qi has a headache.
In fact, at this time, Wong Lao Kat herbal tea also opened small shops in Hong Kong, which were the type of street family workshops.
For the Wang family, selling the secret recipe means cutting off their future livelihood.
What's more, our ancestors have ancestral teachings that this herbal tea should be passed down from male to female, and it should be passed down from generation to generation. It would not be exchanged for a piece of gold, and it would not be sold no matter how much money was given.
…
Jardine Matheson, Grammar Road, Hong Kong.
In the VIP room, Dai Fengni, the female boss of Yongkang Food Company, was wearing a women's white suit and was taking a young and beautiful student girl to try on clothes in the VIP room of Matheson Bank.
"Ganoderma lucidum, I like you so much. You are so beautiful. In my eyes, you are even more beautiful than those female celebrities!" Dai Fengni held a Centennial Lady cigarette between her lips and held the student girl's hand with one hand.
Fragrant shoulders, phoenix eyes full of love.
The student girl was wearing a snow-white lace princess dress. She looked very delicate and beautiful. When Dai Fengni praised her, her pretty face immediately turned red.
"Am I really that beautiful?"
"Of course, in my heart you are the most beautiful!"
"Then can I be a star?"
"Of course! Now, if you believe me, I will help pave the way for you in the future. Then you can go to Shaw Brothers to become a star - I will support you and I will spend any amount of money!"
Dai Fengni lifted the student girl's chin with her hand, "As long as you are obedient, I will give you everything you want, more than you can ever dream of!"
The student girl was obviously fascinated by Dai Fengni's words. She looked at Dai Fengni with her beautiful eyes, full of tenderness.
"Shall we go back after buying clothes later?"
"What are you going to do when you go back?"
"What? Grinding soy milk, of course! I really like drinking soy milk!"
At this moment, Master Su barged in untimely, holding a folding fan.
"Miss, I have received the news you asked for!"
Snapped!
Dai Fengni slapped him directly, "You didn't even look at where this place is or what we are doing, and you just barged in?"
Master Su covered his face and was confused for a moment, then turned around and went out, closing the door. After a moment, there was a knock on the door, and Master Su's sneaky voice: "Miss, can I come in?"
Dai Fengni rolled her eyes, "Get in!"
"Oh!" The door opened, and then I saw Master Su inserting the folding fan behind his neck, lying on the ground, one, two, three, like a bear rolling, and he really "rolled" in!
