"Laissez-faire joins forces with Golden Harvest to break the guarantee system! "The Myth" is released in all 18 theaters in Hong Kong!"
"Hong Kong's first time-travel blockbuster is about to unveil its mystery! Super star Wang Yu travels through the Qin Dynasty!"
"The Terracotta Warriors and Horses of Qin Shihuang are back on earth! Watch "The Myth" to uncover the mystery of Qin Emperor's underground palace!"
…
In the next two days, Hong Kong's "Ming Pao", which had been given a 50% monthly subscription by Shi Zhijian, began to go to full speed and bombard readers.
From these front-page headlines in Ming Pao, everyone learned three pieces of information.
First, Lisheng and Golden Harvest have joined forces and no longer follow the old "guaranteed system". "Myth" will be released in 18 theaters.
Secondly, "Myth" is a large-scale "time-travel drama". It tells the story of modern people traveling to ancient times. How exactly they traveled there makes people curious.
Third, "Myth" will reveal the secrets of Qin Shihuang's underground palace, including the "Terracotta Warriors and Horses of Qin Shihuang". What the "Terracotta Warriors" are, people can't help but wonder and are full of mystery.
Different people have different concerns about these three pieces of news.
The general audience is curious about "what is a time-travel drama"? I have never heard of it before, how did the one-armed sword Wang Yu travel to ancient times? Is it science fiction or a dream? I want to find out.
Historians and archaeologists are full of curiosity about the "Terracotta Warriors and Horses of Qin Shihuang" proposed in the propaganda poster.
Does such a thing really exist in the world? Do you want to go see it when it is released?
As for those filmmakers, they focus on the first point.
Golden Harvest teamed up with Lydia to break the guarantee system, which directly changed the pattern of Hong Kong movies. The monopoly of Shaw Brothers was broken.
Especially those independent filmmakers, as well as small and medium-sized film companies, are applauding and cheering, hoping to follow the footsteps of Golden Harvest and Lisheng and conquer the Hong Kong film industry.
In addition, what those tycoons saw was that Shi Zhijian was striding towards the "god position" in Haikou that he boasted.
We need to earn 50 million a month!
"Myth" must be exploded!
If it explodes, there will be box office!
If there is a box office, there is hope!
Shi Zhijian!
Are you a god or a ghost?
We’ll find out soon!
…
Along with the front page headlines of "Ming Pao", various movie posters of "The Myth" were also posted in the streets and alleys of Hong Kong.
The most surprising thing is that the poster of "The Myth" actually appeared on the Kowloon Bus run by Lei Juekun!
On the main road.
Buses with colorful posters on them swagger through the city, attracting attention.
On the poster----
"The huge Qin Emperor's underground palace, with the luminous pearls as the sun, moon and stars, is full of mystery from the tomb robbing genre."
"Rows of terracotta warriors and horses are arranged in the underground palace, lifelike."
"The hero Wang Yu is dressed in modern clothes and fighting with a sword on the battlefield of Qin Dynasty."
The visual impact of these posters was so powerful that many passers-by almost bumped into telephone poles just looking at the posters.
You know, there has never been an advertisement on a bus these days, let alone a movie advertisement?
In everyone’s impression, buses are very plain, but how can they be as colorful and shocking as this?
Shi Chi Kin is definitely the first person in history to use the Kowloon Bus to promote his movie.
Buy out Ming Pao for one month!
Buy out Kowloon Bus for another month!
Shi Zhijian has taken this advertising technique to the extreme.
…
Shaw Brothers.
Zhou Duwen and Fang Yihua stood quietly aside.
Behind the boss's desk, Shao Daheng looked at the "Ming Pao" in his hand that generously promoted "The Myth", frowned, exhaled, and then threw the newspaper on the table.
Seeing this, Zhou Duwen wanted to speak, but when he saw that Fang Yihua didn't move, he immediately held back.
After working at Shaw Brothers for so long, Zhou Duwen has accumulated some experience.
When Shao Daheng was unhappy, if Fang Yihua didn't take the initiative to comfort him, don't go to the limelight, otherwise he would die miserably.
Shao Daheng was very irritable at the moment. He didn't expect that this kid Shi Zhijian would be so difficult to deal with. Not only did he team up with Lei Juekun to break the "theater guarantee system", but he also bombarded him with his new movie and advertised everywhere.
Shao Daheng is not afraid of breaking the theater chain guarantee system.
Because Shaw Brothers accounts for 30% of theaters in Hong Kong, even if Lisheng and Golden Harvest join forces, it will have little impact on him.
What's more, Shaw Brothers' main battlefield is in Nanyang, Singapore, Malaysia and Thailand, and that is Shaw Brothers' back garden for making money.
Not to mention anything else, at its peak, Shaw Brothers owned 139 cinemas in Nanyang, almost covering the largest cinema chains in Singapore, Malaysia, Thailand and other places.
I think back then, even though Luk Yuntao, the movie tycoon of the generation, was the son of the richest man in Singapore and enjoyed the right time and place, he was only tied with Shao Daheng in Nanyang.
Breaking the guarantee system, whether it is Golden Harvest or Lisheng, they will attract low-cost films shot by small and medium-sized film companies and independent filmmakers.
If those big productions want to make money, they must defect to him and use Shaw Brothers to open up the Nanyang market.
It's just that Shi Zhijian's overwhelming movie promotion has made him really panic, like a fish bone stuck in his throat, and it feels like he's been bloated by eating and can't breathe.
Shao Daheng stood up, took off his glasses, wiped them with a soft cloth and put them on the table. Then he picked up the water glass and slowly walked out from behind the desk and went straight to the window.
Fang Yihua moved.
She walked over, stretched out her hand to open the curtains, and then opened the window.
Zhou Duwen observed the words and expressions and felt that he had learned another trick.
Shao Daheng nodded towards Fang Yihua, took a sip from the tea cup, and just wanted to take a breath at the open window----
Outside, a bus carrying "Myth" posters flashed past his eyes.
puff!
Shao Daheng spurted out a mouthful of tea!
I wonder if I saw it wrong.
Take a look with your eyes wide open,
That’s right!
That was indeed a "Myth" poster, and it was actually posted on the bus!
Fang Yihua and Zhou Duwen noticed something was wrong with Shao Daheng, so they hurriedly came over and looked down, and understood.
The two looked at each other and thought to themselves, doesn't this mean being pervasive?!
Suddenly, Shao Daheng seemed to have made a decision. He turned back to his desk and issued an order: "Pass my words! "The Drunken Man: The Golden Swallow" will be released in advance! I will crush Shi Zhijian's "The Myth"!"
…
Shaw Brothers' "The Drunken Man"!
Released in 1966, it is known as the pioneering work of the new martial arts!
Also known as Shaw Brothers Treasure!
At that time, this film swept all of Hong Kong and Southeast Asia!
Not only did it trigger a wave of new martial arts films!
It makes Shaw Brothers the well-deserved overlord of the film industry!
"The Drunken Man: The Golden Swallow" is the sequel to "The Drunken Man" launched by Shaw Brothers this year!
Starring the original cast,
It’s highly anticipated!
More importantly, this movie was the box office champion in 1968 in its previous life!
