Shaw Brothers released the news that the sequel to "The Drunkard" is about to be released, which took Hong Kong by storm.
Hong Kong movies in this era were basically controlled by Shaw Brothers, and Shaw Brothers were also extremely powerful in terms of publicity and publicity.
"Original cast!"
“Authentic!”
"It will be released in advance, take a look!"
These three slogans alone completely ignited the fire in the hearts of the audience.
"Oh my god, the long-awaited sequel to "The Drunken Man" is finally out!"
"The products produced by Shaw Brothers must be of the highest quality, so be sure to support them!"
Hong Kong has become a sensation, with people on the streets talking about the sequel to Shaw Brothers' "The Drunken Man".
At the same time, the promotion of "Myth" became even more intensive.
In addition to newspaper advertisements and bus advertisements, Shi Zhijian also arranged for Nie Yongqin and Zheng Shaoqiu to stand at the entrance of the cinema and perform a duet of "Beautiful Myth" by a man and a woman——
Zheng Shaoqiu: "Unlock me, the most mysterious waiting, the stars are falling, the wind is blowing..."
Nie Yongqin: "After all the vicissitudes of life, only love is the eternal myth..."
Poor Nie Yongqin, not only did she have to sing her lyrics in Chinese, she was also forced by Shi Zhijian to sing in Korean.
The explanation given by Shi Zhijian is that the heroine in the play is a Korean princess and can speak Korean.
For this reason, Nie Yongqin launched an attack all night long. After pulling off countless hairs and scolding Shi Zhijian hundreds of times as "bumping" and "nasty", he finally learned the Korean in the lyrics.
When "Beautiful Myth" was played on the street, many passers-by who had no intention of watching the movie came to watch, which instantly stole all the limelight from Shaw Brothers.
In this way, the fierce competition between the two major dramas of Shaw Brothers and Golden Harvest immediately attracted repeated reports from the media.
"The Drunken Man: The Golden Swallow" and "The Myth" are even more hyped, and some private organizations even offer bets on the final box office of the two movies.
Regarding Shaw Brothers launching a big drama and Golden Harvest competing in the ring, Shi Zhijian not only did not feel worried, but actually became happy.
Shi Zhijian felt that Shao Daheng's reaction this time was simply a "divine assist".
If only "Myth" is released at this time, no matter how much the hype is, it will only scratch the surface and fail to touch people's souls who "watch the excitement and don't fear big things".
But things are different now. The grand launch of "The Drunken Man 2" has made those die-hard Shaw Brothers fans who originally didn't care much about "The Myth" begin to line up and get ready to watch the movie.
What makes Shi Zhijian even more happy is that in addition to spending money on Ming Pao, more than a dozen media outlets in Hong Kong are now helping him promote it for free.
Here, Shao Daheng seems to be taking a gamble and even arranged for "The Drunken Man 2" to be released on the same day as Golden Harvest's "Myth".
It was set on April 1, 1968, and this day also happened to be "April Fool's Day!"
Who is the fool and who is the loser on April Fools' Day?
decisive battle,
Right before your eyes!
…
The day of the premiere.
Shi Zhijian stood in front of the dressing mirror in a straight suit and looked at himself.
Handsome, handsome boy!
It's just so cute.
"Very good!" Shi Zhijian arranged his favorite white suit.
Shi Zhijian believes that everyone can wear a suit, but there are very few people who can wear a white suit. Except for Marlon Brando and Al Pacino, I am afraid it is him Shi Zhijian.
"Ajian, are you really going to do this tonight?" Old sister Shi Yufeng brought a tie over at some point and said with a worried look on her face.
"Yes, sister, please help arrange more childcare and go to the cinema designated by me to watch a movie. I will give it to you no matter how much it costs!" Shi Zhijian thought clearly.
Shaw Brothers has been established in Hong Kong for so long, and it is not called the overlord for nothing.
Although Jiahe's publicity is strong, if it doesn't get a good reputation, it will still be a dead end.
And tonight is the premiere, and Hong Kong people habitually still like to go to Shaw Brothers Cinemas to watch movies.
This has nothing to do with whose propaganda is stronger or not, it is entirely due to inertia.
It's like you are used to having breakfast at a breakfast restaurant, and a new one opens next to it. No matter how lively the new restaurant is with gongs and drums, there are still many people who are used to eating at that old restaurant.
So Shi Zhijian made a plan and asked his elder sister Shi Yufeng to find some shills and go to those movie theaters to create a scene.
Once the scene becomes popular, as long as the quality of your movie is good and the reputation is good, then these people will become "tap water" in an instant, and word of mouth will bring about unexpected effects.
"Ajian, if I had known you were in such great difficulty, I wouldn't have used the money to buy the Taiping Theater."
In the past few days, Shi Yufeng, with the help of Hu Juncai and Hu Huyong, spent 100,000 to rent the right to use the Taiping Theater for three years.
In other words, from now on, Shi Yufeng is the proprietress of the "Taiping Theater" and can finally live her dream life of charging money to watch theater and having close contact with stars for free.
"There's nothing wrong with buying a theater. My dear, what I need most right now is a theater. Sister, you have to support me!"
"Of course, but it's a pity that the theater needs to be renovated, otherwise I would fill up your movie schedule!" Shi Yufeng felt that she had not helped and was holding back.
"There will be many opportunities in the future!" Shi Zhijian smiled, turned back to Shi Yufeng and said, "What are you doing with a tie? Did you buy it for me?"
Shi Yufeng nodded, "Today is your day. I bought you a tie. It's a famous brand! I don't even want three of them for one dollar on Temple Street!"
Shi Zhijian looked at the so-called "famous brand" tie in the old sister's hand. It was bright red, but the color was uneven and seemed to be a little faded.
"Then tie it up for me first!" Shi Zhijian said with a smile.
Shi Yufeng was happy, but thought Shi Zhijian wouldn't like this tie.
To be honest, this tie is indeed a famous brand, but it is a backlog of expired goods. The original price is 50 yuan, and the special price is 5 yuan!
It was Shi Yufeng who worked hard to find it from a closed famous brand store in Causeway Bay.
Shi Yufeng didn't think too much when she bought it. She just felt that the red color was festive enough, the brand was fashionable enough, and most importantly, it was elastic and could be pulled no matter how hard it was pulled.
Shi Yufeng pays most attention to quality when buying things.
Ever since Shi Zhijian became rich, Shi Yufeng seldom bought anything for her younger brother.
Moreover, the clothes, shoes, etc. that Shi Zhijian bought himself were very fashionable and cost hundreds of dollars at a time. This made Shi Yufengche dumbfounded and often scolded his younger brother for his lavish spending.
After saying this too many times, Shi Zhijian became a little impatient and refused to let Shi Yufeng help him buy things.
This time Shi Yufeng also made an appointment to buy a tie. She was mentally prepared to be passed away, but unexpectedly the younger brother accepted it.
Shi Yufeng was so happy that she picked up the tie and tied it for Shi Zhijian.
Shi Yufeng originally didn't want to say it, but in the end she couldn't hold it back: "Ajian, I said if, remember, it's if."
"What would you do if your play failed?"
Shi Yufeng was careful when she said this, peeking at the younger brother with her eyes.
Shi Zhijian's lips curled up: "What should I do? Is your tie knot strong?"
"It's very strong! Look, you can't stop pulling it!"
"Great! I can hang myself with it!"
Shi Yufeng: "...?!"
What kind of horse flies through my heart with ten thousand pieces of grass!
