In the evening, the first batch of "Mythical Generation" was already packed and loaded into trucks, and began to be distributed in major department stores in Kyoto.
At eight o'clock in the evening, the lights are still brightly lit in all major offices. The first day of production is destined to be busy.
Shi Zhijian was busy until late at night, meeting after meeting was going on, and Shi Zhijian basically had to ask questions about front-line matters.
There were more than 200 boxes of Walkmans that had not been removed in the company's warehouse. Shi Zhijian walked around and asked: "The quality inspection must be strengthened! This is a new product of ours! If one has problems, it will have an impact on our reputation."
, Do you understand?”
"Don't worry, other companies have double quality inspection, but ours has triple quality inspection, and we also need to conduct power test, tape test, and sound quality test to ensure that quality comes first."
Shi Zhijian nodded, "This is the last tough battle before I leave Japan. If I don't ask for anything else, I must fight well!"
"Hai!" Everyone collectively bowed ninety degrees to Shi Zhijian.
…
That night, Sony Corporation.
"I have already inquired that the Shinhwa Generation Walkman will be launched tomorrow! In addition, I have also inquired that Shi Zhijian took apart the TV sets we sold him and used the semiconductor components in their Walkmans!
The remaining screens, circuit boards, speakers, etc. were sold to Panasonic and Toshiba at a reasonable price!"
When his subordinates reported the news at the conference, Sony boss Akio Morita's face looked ugly!
"In addition, I also found out that this time Shi Zhijian earned US$2 from one TV set and US$260,000 from 130,000 sets by splitting the scrap TV sets we sold to him at a low price!"
Snap!
Before his men could finish speaking, Akio Morita raised his hand and smashed the teacup into pieces!
In the conference room, everyone was silent and did not even dare to look at the angry Shengtian.
Xiao Cangzhi stood up from her seat immediately, then crawled on the ground, begging for mercy from Shengtian: "I'm sorry! I didn't know Shi Zhijian would do this! I was also deceived by him!"
Akio Morita snorted angrily, "Get up, I don't blame you!"
He glanced at everyone, "We have a tough battle to fight from tomorrow! Doesn't Shi Zhijian want to sell his Walkman? How much can a new thing sell for? From now on, our Sony recorder will launch a large-scale price reduction promotion! And promised
Give the store a 2-point rebate! I want to take over the entire market! Look how Shi Zhijian can fight with me?!"
"Mr. Morita, this is not good. The sales of our recorders have always been stable, and the prices are also very stable. If we rush to promote promotions, will we lose more than we gain?!"
"Yes! The profits of our recorders are already very low in the battle with Panasonic and Toshiba. If we give two more rebates to the store, then we will have no money to make!"
"You guys are short-sighted! Can't you still see it? Our tape recorder market is almost saturated, how long can we make money? Now the portable walkman launched by Shi Zhijian is robbing our market. All we have to do is say one word
--Keep it!" Akio Morita vowed.
"I heard that Shi Zhijian will leave Japan soon. This will be the last tough battle between me and him! I, Akio Morita, will use one move to fight back! Catch his Shi Zhijian's eggs!"
Akio Morita bared his teeth and expressed his infinite hatred for Shi Zhijian in a rough tone!
…
Kyoto, Haosheng Department Store.
As the most famous department store in Kyoto, it has the largest and most complete range of electronic technology products in Japan.
This is also the vane of Japanese electronic products. Which company produces products that sell well can be seen here at a glance.
At this moment, a female salesperson was carefully placing a "Mythical Generation" Walkman worth $500 in a very conspicuous position on the counter.
"Oh my god, such a little thing costs five hundred dollars! Is there any mistake?"
A fashionably dressed female customer, carrying a Kun bag, took a look at the newly launched Walkman and exclaimed.
"Yeah, is this Shinhwa company crazy about money? The price is so high!" The female customer's companion also echoed.
But unable to resist their curiosity, they asked the saleswoman to take out the Walkman and try it out.
In this era, tape recorders were generally very large, and if you wanted to listen to music, you could only stay at home. However, small things like the Walkman directly solved this problem for customers.
So after trying it out, the two female customers hesitated.
“Although it’s good, it’s too expensive!”
"Yeah, five hundred dollars can buy two tape recorders!"
Just like this, waves of customers came over, inquired, tried it, and then left with regret.
Of course, there are also some very wealthy tycoons in this era. After they saw a new gadget like the Walkman, they didn't even consider the price of five hundred US dollars. They just walked out and bought four or five of them in one go!
Even so, there are still not many rich people. For the vast number of poor customers, Shi Zhijian's low-priced Walkman is really too expensive! Many people cannot afford it!
Gradually, it was afternoon.
Promotional activities organized by Sony Corporation have officially begun.
First there was a burst of singing and dancing, which attracted a large number of customers.
Then the Shinhwa Generation Walkman was removed from a conspicuous place by the store manager and placed on top of a Sony recorder that was performing an activity.
Original price $250!
Special price $200!
This large and small electronic product representing two eras competes silently.
…
At the end of the day.
The competition results are out.
Because Sony recorders have a stable market and customer base, they have made great efforts in promotion this time. The price of the product of 250 US dollars was directly reduced to 200 US dollars, attracting countless customers to spend money to buy it!
The sales volume of Haosheng Department Store alone reached an astonishing 1,800 units in one day! Just for this, the supply exceeds the demand!
In contrast, as a new product, the "Myth Generation" Walkman was too expensive at a price of 500 US dollars. Customers asked a lot about it but bought very few. One hundred and twenty units were sold in a whole day.
!
I boasted with Shi Zhijian that the total sales in Haikou had reached "50,000" units, which was worse than my grandma's!
Faced with such sales results, Shi Zhijian was still there and ordered Mitsuko, Inoue and others to take the initiative according to his own sales strategy!
TV ads and newspaper ads start!
There is also a campaign to promote the idea that you can get a mortgage if you buy a Shinhwa Walkman!
At the same time, the copywriting of "selling kidneys to buy myths" will also be exposed!
Shi Zhijian is waiting!
Wait for Sony, the big catfish, to muddy the waters!
According to Akio Morita's temperament, he would definitely not be able to help but take action when he saw the news about selling his kidneys!
By then, Shinhwa Walkman will have nothing to lose even if it doesn’t want to be popular!
