Akio Morita is a cautious person. In his view, this cooperation with Shi Zhijian is a huge opportunity.
The funds provided by Shinhwa can help Sony get out of difficulties, and the consumption of Shinhwa funds can also give Sony an opportunity to resist.
Akio Morita planned it very carefully, which was called "slow-cooked beef brisket". In the end, Shi Zhijian, a young man with no hair on his lips and no confidence in doing things, finally missed a move.
So early the next morning, Shengtian contacted Shi Zhijian and couldn't wait to send over the 130,000 recycled TVs he had on hand that were about to be scrapped.
A long queue of large trucks carrying Sony TVs arrived at the headquarters of Shinhwa Technology Company.
Shi Zhijian was unequivocal and directly paid nearly US$4 million in payment to Sony.
Four million is not a small amount. Akio Morita was overjoyed and immediately used this money to solve the current financial crisis.
At the same time, the "splitting" work that Shi Zhijian ordered Yamada Mitsuko to do began to accelerate.
Those Sony TVs bought for 30 US dollars each were carefully disassembled, and the semiconductor parts that Shi Zhijian had been thinking about for a long time were disassembled and added to the design of the Walkman.
Due to the addition of these semiconductors, the size of the original brick-sized Walkman has been directly reduced to the size of a palm, achieving the goal expected by Shi Zhijian.
As for other parts of the TV, such as displays, speakers, circuit boards, etc., Shi Zhijian sold them to two major companies, Panasonic and Toshiba.
As Sony's biggest competitors, these two companies have always attached great importance to Sony's products and are willing to pay appropriate prices for similar parts.
As a result, a TV set worth US$30, after Shi Zhijian's split sales, actually sold for US$32!
It is equivalent to saying that Shi Zhijian earned not only a semiconductor component for nothing, but also an extra US$2!
Of course Shi Zhijian looked down upon the $2, even though the total of 130,000 units earned him $260,000.
For Shi Zhijian, what he is currently focusing on is the output of karaoke after the parts are in place; and the assembly and production of the Walkman after the semiconductors are in place.
With the roar of Jinlong Company's production line machines, the output of karaoke has increased significantly.
The orders in Shi Zhijian's hands were also completed one after another and reached the target.
However, what Shi Zhijian is most concerned about at the moment is not the production of karaoke, but the market launch of the Walkman.
Every new thing begins with being understood, recognized, and then accepted.
The same goes for the Walkman. It is impossible for people to flock to it and become a best-selling product as soon as it is put on the market.
Therefore, Shi Zhijian must put great effort into advertising and must find the right target group.
…
No matter which generation, young people are staunch supporters of emerging fashion products, whether it is the previous life or this life.
Therefore, Shi Zhijian’s target group for the “Mythical Generation” Walkman is those energetic young people.
Young people who dare to work hard will not lack anything but money!
According to the current labor wages in Japan, the average salary of young people is fifty US dollars a month.
Therefore, as a conscientious Chinese entrepreneur who cares about the development of young Japanese people, Shi Zhijian directly priced a Shinhwa Walkman at $500!
When this price came out, Guangzi and others were shocked.
"Five hundred dollars? Mr. Shi, are you mistaken?"
At the company meeting, Inoue Daisuke looked at Shi Zhijian in horror.
"That's right. Nowadays, those young people earning fifty US dollars a month can buy a super fashionable Walkman in just one year. What a bargain!"
Inoue Daisuke rolled his eyes: "That would require them not eating or drinking for a whole year!"
"I know this, so I set a small goal for them for their own good and let them work hard for this small goal!"
Shi Zhijian looked at everyone present and said: "Just do as I say. The promotion should be more fashionable, trendy, and high-tech to give people a sense of superiority."
"In addition, our shipment volume this time must reach a minimum of 50,000 units!"
"Impossible!" Everyone was surprised. After all, it is not easy for a new product to exceed 10,000 yuan, let alone 50,000 yuan?
"Nothing is impossible in this world!" Shi Zhijian said firmly, "For this reason, I wrote a promotional copy. According to the content of this copy, not to mention 50,000, even 100,000 is possible!"
Are you bragging?
Everyone looked suspicious.
Shi Zhijian asked people to send everyone the promotional copy he prepared.
Yamada Mitsuko and others took a look and were stunned.
Daisuke Inoue, Huwang Chen, Hide Kawashima and others opened their mouths and looked at the story Shi Zhijian had "made up" in disbelief.
"Is this okay?"
“Selling a kidney to buy a myth?!”
I saw that the manuscript said that in order to buy a newly launched "Myth Generation" Walkman, an ambitious young man from Japan was willing to sell one of his kidneys and use the money to buy a long-cherished music player.
Walkman.
And when being interviewed by the media, he lay on the bed, gave the reporter a thumbs up, and shouted with his trembling lips: "The Shinhwa Walkman is first-class!"
"Mr. Shi, is this a bit exaggerated?"
"Yeah, this Japanese young man looks like a retard!"
"Who would sell what they own just for a Walkman! It's too scary!"
Shi Zhijian laughed, "Look, controversy is coming, isn't it? This is the effect I want, exaggeration! Explosive! Unbelievable! And a conquest of public opinion!"
Everyone looked at me and I looked at you, and felt that what Shi Zhijian said seemed to make sense.
If this copywriting is published, it will definitely become popular!
"Then will our company be scolded to death?" Inoue said cautiously.
"You will definitely get scolded! But the harder everyone scolds, the more popular our products will be!" Shi Zhijian raised a finger and said decisively.
"So we need to do a good job in the follow-up work. First, we must resolutely oppose the vanity of young people! We must package and promote our mythology as a positive and positive foreign company! Our slogan is - Mythology, Goddess
!”
"Second, we carry out mortgage activities for young people. If they buy our products, they can write an IOU and pay in twelve and twenty-four installments! In this way, they only need to pay once a day for a $500 Walkman.
You can buy it with just a little money! Of course, these IOUs will charge a little interest!"
Everyone at the meeting was drunk and looked at Shi Zhijian with admiration!
Others do business by slowly shedding the wool, but he is shaving it cleanly!
