"How could it be a trap? What a great opportunity this is. We can condemn him from the moral high ground!"
"Condemn him? That's giving him free publicity!" Akio Morita smiled slyly. He really looked down on these mentally retarded colleagues.
Could that bastard Shi Zhijian be so stupid?
It would be okay if the Walkman sold well. After all, what can't fashionable young people do to buy luxury goods?
But Shi Zhijian's Walkman couldn't be sold at all, and it was unsaleable throughout the city!
Under such circumstances, such inexplicable and earth-shattering news suddenly appeared. Only a ghost would believe it!
"In my opinion, Shi Zhijian is at the end of his rope! He can even come up with such a despicable idea!"
After being reminded by Morita, other colleagues also hugged their shoulders and touched their chins to think.
Yes, how could it be such a coincidence?
Selling a kidney to buy a myth!
Such gimmicky news will surely spread throughout Kyoto, and then the whole of Japan. By then, won't his Shinhwa Technology Walkman become popular?
Seemingly reading everyone's thoughts, Shengtian sneered and said: "Being popular and selling hot are two different concepts! There are also some things in this world that are very popular but cannot be sold at all!"
Everyone nodded, "Yes, that's true! No matter how cunning Shi Zhijian is, he still wants to drink our foot-washing water!"
Morita smiled and said: "So now we have to pour cold water on the fire that hasn't been lit yet!"
"How?"
"Of course we are going to crack down on fake news!" Akio Morita sneered, "From now on, we are going to crack down on all fake news! The first is this 'selling a kidney to buy a myth'!"
…
Sony takes action!
Panasonic takes action!
Toshiba is also taking action!
It’s ridiculous to collectively fight against counterfeiting and say “selling kidneys to buy myths”!
Some people even bribed the insiders of Shinhwa Technology and let the insiders tell the truth in front of the media.
There is no such thing as the "aspiring young man" who sells his kidneys.
The story of selling a kidney to buy a myth is a fabrication and does not exist at all.
After investigation by reporters, this person was not found, let alone this matter!
So, what was originally a good promotional copy was exposed to the truth!
"Mythology technology is so despicable!"
"Yeah, who would buy a five-hundred-dollar machine?"
"To write such embarrassing marketing copy is simply insulting to our intelligence!"
For a time, as the propaganda of "selling kidneys to buy Myth" was shattered, Shinhwa Technology's $500 machine was wildly criticized!
Faced with this unprepared result, everyone at Shinhwa Technology was dumbfounded.
"What should I do? Mr. Shi's copywriter is bankrupt!"
"Hey, it's over! Two tricks were broken one after another!"
"Our company's products are doomed this time, so why not lower the price!"
For a time, there was a lot of discussion within the company, and everyone was questioning Shi Zhijian's marketing strategy.
Outside, major companies such as Sony, Toshiba, and Panasonic are watching the joke.
Soon, Morita and others got the news, and Shi Zhijian was furious at the conference. On the one hand, it was because the Shinhwa Generation Walkman had been on the market for three days, and the total sales were less than 200 units!
On the other hand, the marketing strategies he created continued to fail.
Faced with the doubts of everyone in the company, Shi Zhijian finally showed his true nature as a tyrant and began to roar loudly.
"It's impossible to lower the price! My price positioning is right! A machine costs five hundred US dollars, not a penny less!"
Faced with Shi Zhijian's roar, everyone remained silent.
More people felt that Shi Zhijian's behavior was a bit unclear about the situation.
If you stick to the same pricing, the final result can only be a rush!
At this time, Mitsuko Yamada, who is the female president of Jinlong Company, stepped forward to smooth things over.
“We don’t have to bargain, but we have to find new ways of promotion!”
"How to promote sales?" Shi Zhijian asked as he smoked cigarettes furiously.
"How about this, we design some scratch cards to be used as coupons. After scratching and purchasing our products, you can offset part of the price, for example, ten US dollars, thirty US dollars and fifty US dollars. Of course, the maximum is one hundred US dollars!"
Photon said, "It corresponds to the first prize, second prize, third prize, and special prize!"
Everyone around heard it, and it was actually a disguised price reduction strategy.
Scratch cards are very popular in Japan and are deeply loved by the people.
As long as they are human beings, they all like to buy one and try their luck.
By doing this, Mitsuko Yamada is giving Shi Zhijian a step down.
Sure enough, Shi Zhijian smoked a cigarette and nodded after listening to Guangzi's suggestion: "Okay, I'll do as you say! Scratch the card carefully and make sure there are no mistakes!"
"Don't worry, I will personally supervise this!"
"OK! The meeting is over!"
The crowd gradually dispersed.
Soon only Shi Zhijian and Yamada Mitsuko were left.
Shi Zhijian, who was smoking a cigarette angrily, suddenly smiled and glanced at Mitsuko Yamada, "How was my acting just now? Isn't it great?"
Mitsuko Yamada snuggled into his arms tenderly, "You are the most outstanding man I have ever seen!"
"Really?" Shi Zhijian patted the shoulder of Guangzi in his arms, "From the beginning of the layout to now, we are finally closing the net!"
Guangzi's charming eyes were full of tenderness and sweetness: "Who would have known that from the beginning, your price for the product was not five hundred US dollars, but two hundred US dollars! Five hundred, you are just brainwashing people!"
Shi Zhijian sighed: "There is no way! People in this world are greedy by nature and like to take advantage! We set the price of 500 to make them feel that it is very high and difficult to buy! In addition, Sony, Panasonic and Toshiba are nearby.
He fanned the flames and continued to help us instill the concept of five hundred dollars in our customers. Since then, five hundred dollars has become a fixed rule!"
Photon continued: "Then, you deliberately printed the scratch card incorrectly, turning the thirty-dollar coupon into three hundred dollars, and taking away the five hundred Walkmans for two hundred dollars!"
Shi Zhijian smiled slightly and said, "Guess whether those customers will buy it then?"
Mitsuko Yamada smiled: "No one can resist the temptation of three hundred dollars!"
…
The next day.
Haosheng Department Store.
Shinhwa Technology has also started to engage in promotions.
And following Sony's example, they also sang and danced to attract a wave of customers, and then started to hold activities.
"We have scratch cards here that serve as product coupons! When you buy the Shinhwa Generation Walkman, you can offset part of your money!"
The store's sales promotion staff are sparing no effort to promote this promotion.
Someone yelled: "Should I shave it only when I buy it?"
"Of course, this scratch card is only valid when you purchase the product!"
"How strong is the scratch card?"
"We have a third prize of ten dollars, a second prize of thirty dollars, a first prize of fifty dollars, and a special prize of one hundred dollars!"
"Tsk!" the audience sneered, "You scratch cards are too weak!"
"Yeah, the top prize is only $100, it's boring!"
As he spoke, the onlookers prepared to disperse.
At this moment, a voice said: "If you are strong enough or not, just scratch it and see if you can find out!"
