The continuous advancement of reform and opening up, coupled with the rapid development of the domestic economy, has also attracted the entry of many foreign-funded enterprises. Especially after the total cessation of ticket shopping in 1993, all-attribute retail groups are eager to tap into this untapped market.
Desire drops.
Carrefour, Wal-Mart, Ito-Yokado, Lotte, Metro, etc. all rushed to the domestic market in 1995, and East China ushered in many global retail hegemons.
Jianan Supermarket Group had to deal with the challenges of Hualian, Shu Ning and other retail companies, but now there are so many strong dragons. Su Wenbin specially reported to Li Yuhang, and hoped that Jianan Supermarket Group would postpone its sales to Li Yuhang after completing its provincial layout.
Expand in Central China, fully support the group's development in East China, seize the East China market, and suppress the markets of other major overlords as much as possible.
In the conference room of Jianan Supermarket Group, Li Yuhang, Dong Haiyan, Xiao Yunkai, Du Xuening, Su Wenbin, Sun Xianhua and other senior executives discussed the East China market issues.
As for Gan Jiaming, vice president of the group, he is still in Yuzhou to inspect the market and will not be able to make it back to attend the meeting this time.
After Su Wenbin introduced the retail market situation in East China to everyone in detail, Li Yuhang said: "The current market situation in the province is relatively stable. We have no vicious competition with Guocheng Supermarket, New Four Seasons Supermarket, Hongqi Chain, and Zhuhai Supermarket.
A supermarket in the county or city also caters to our market in the province.
This time Carrefour, Wal-Mart and Ito-Yokado are coming fiercely, and the East China market is one of our important development areas. We must occupy the leading position in the East China retail market. You all can tell us your opinions."
Li Yuhang no longer remembers the situation when these companies entered the domestic market in the previous life, but he believes that in the previous life it was definitely not as powerful as this one. Carrefour opened 20 branches in large and medium-sized cities in Jiangsu, Zhejiang and Shanghai.
Walmart is not lagging behind either, opening 18 branches in major large and medium-sized cities in East China.
Ito-Yokado did not mind that the East China market was crowded, so it also entered the market and opened five branches in Shanghai, Suzhou, Jinling, Lin'an, and Yongcheng.
Director of the Market Development Department Jiang Jinkun said: "Mr. Li, I think the group is advancing as planned in the East China market. At this time, we should be the first to enter the Central China market and occupy a dominant position in the Central China retail market. At the same time, our group's markets will be connected.
, and at the same time attack Metro to prevent it from gaining a foothold in the central China market."
With the entry of several global retail hegemons, Jianan Supermarket Group will face great pressure. These companies are far superior to Hualian, Hongqi Chain, New Four Seasons and other companies in terms of cost control.
In terms of management, it is also far superior to most domestic retail companies and is definitely the enemy of Jianan Supermarket Group.
According to the plan of Jianan Supermarket Group, Southwest, Central China, East China and South China are the focus of the development of Jianan Supermarket Group. To complete this strategy, Jianan Supermarket Group must squeeze other retail companies, among which the global retail hegemon is Jianan Supermarket Group.
Supermarket groups mainly target.
Su Wenbin came back this time hoping that the group would fully support the development of the East China market. How could he want the group to enter the central China market at this time?
He immediately said: "Mr. Li, since our development model is to advance at the county and city levels, in East China, there are still major cities such as Yongcheng, Pengcheng, Guangling, Huizhou, etc. that have not entered. Once these urban markets are occupied by Wal-Mart, Carrefour
, Ito-Yokado and other giants occupy it, it will be difficult for us to enter in the future.”
Unfortunately, many senior executives present have different views on fully developing the East China market. Lin Haolong, director of the logistics department, said: "I personally think that we should give priority to entering the Central China market. After occupying the East China market, let our markets be connected. This will also be beneficial to our logistics."
Layout and save our costs.”
Lin Haolong supports entering the Central China market. In addition to the reasons he mentioned, there is one more thing he did not say, that is, once entering the Central China market, the group's Central China regional headquarters will inevitably be established. At that time, the first general manager of the Group's Central China region will inevitably be
The vice president used to hold the concurrent position of presiding over the development of the market there.
Currently, among the four vice presidents of the group, Su Wenbin is the general manager of the group's East China region and is in charge of the group's affairs in the East China region.
Xiao Yunkai is the executive vice president of the group. Currently, Xiao Yunkai is basically handling the group's affairs, so it is naturally impossible for him to go to central China.
Du Ningxue is the vice president in charge of the group's finance, administrative human resources, public relations and other affairs. She is also a woman and will not go to Central China, so only Gan Jiaming will go.
As the first logistics director of Jianan Supermarket Group, Gan Jiaming has a very good relationship with the current director Lin Haolong. This time Gan Jiaming went to Yuzhou to inspect the market and was not here, so Lin Haolong naturally wanted to speak out.
Promoting Gan Jiaming to go to Central China to preside over the development of the group there will be of great benefit to Gan Jiaming's future development. Serving as vice president at the headquarters seems to be a high position, but there are Li Yuhang and executive vice president Xiao Yunkai above him. The following are
Most directors also have great power, and Gan Jiaming is very young, so he is not satisfied with his position.
It's different when he goes to Central China. As a vice president and also the general manager of regional affairs, he can have a clear say in the group's affairs there, and he can also cultivate a group of forces to support him, which will also give him a good weight in the competition for future presidents.
Since Su Wenbin has been in East China during this period, his relationship with the senior executives is not very good. When it comes to whether to focus on supporting the group's development in the East China market or to immediately enter the Central China market, most of the senior executives prefer to enter the Central China market.
.
There are many reasons for this. Now the East China market is already a place where major retail groups compete, such as Hualian, Huarun, RT-Mart, Wal-Mart, Carrefour, Shu Ning, Shu Guo, Ito-Yokado, Jianan Supermarket Group, etc.
It won't be long before a big fight breaks out.
Most of the Jianan Supermarket Group's top management hopes not to spend too much energy and financial resources on the East China market for the time being, and to focus on Central China, where competition is relatively weak. By then, the group's three major markets of Sichuan, Sichuan, Central China and East China will be connected.
, they are not afraid of competing with other retail companies.
After everyone expressed their opinions, Li Yuhang said to those who had been silent until now: "Yunkai, Ningxue, Haiyan, what do you three think of this?"
Hearing Li Yuhang's roll call, Xiao Yunkai knew that he could not escape this time. Regardless of whether he supported the key development of the East China market or the entry into the Central China market, he would definitely offend one party.
Considering the current development of the group, he said: "Mr. Li, I personally think that the group should not spend too much energy on competitors at the moment. This will only benefit other retail groups. I personally think that the group should enter the market at this time."
Central China Market.”
After Xiao Yunkai finished speaking, Li Yuhang looked at Du Ningxue again and motioned for her to express his opinion.
"Li Sheng, although our Jianan Supermarket Group is developing quite well in China, it is nothing compared to Carrefour, Wal-Mart, etc. At this time, we should accelerate our own development instead of going head-to-head with these companies.
I also support entering central China to strengthen our market and connect our entire market, which is more conducive to our layout."
As Li Yuhang's assistant, Dong Haiyan is not responsible for the affairs of Jianan Supermarket Group. On this matter, she said that focusing on developing the East China market and entering the Central China market have their own benefits. She supports Li Yuhang's decision.