What is double happiness? This is what Li Yuhang means. Li Yuhang, who was pregnant with Li Yuxin, received a call from Dong Haiyan again. After several months of negotiations, Xinyu Investment Company spent five million yuan to obtain the permanent formula of Tianfu Cola.
Right to use.
This five million is a fixed price. Regardless of the sales volume of the Coke Company established in the future, it will not give another dime to Tianfu Coke Company. At the same time, this formula can only be used by Xinyu Investment Company itself and is not allowed to resell the formula to third parties.
This made Li Yuhang very happy. In his previous life, countless Sichuan people lamented about Tianfu Coke. In this life, he finally had some changes. Even if Tianfu Coke Company is still a joint venture with PepsiCo in the end, he will have a successor here, and the domestic Coke market will also be different.
It’s no longer just a world of Pepsi and Coca-Cola.
Li Yuhang immediately asked Dong Haiyan on the phone to inform Jia Junyi, deputy general manager of Xinyu Investment Company's Yuzhou Company, to come to Guocheng, and also contact Gan Jiaming in Xuzhou. There is no need to delay the establishment of Jianan Supermarket Shopping Center in Shapingba.
You can sign an investment intention agreement with the Shapingba District Government.
At this time, in the office of the President of the Greater China Headquarters of Xiangjiang Pepsi-Cola Company, Lin Yuqi cursed angrily. Fortunately, the sound insulation effect of his office was very good, so that other employees of the company would not know about his gaffe.
Tianfu Coke Company authorized the formula to Xinyu Investment Company, and their company's plans that had been prepared for many years were in vain. As the person in charge of the Greater China region, he will also be punished by the company headquarters. If he does not do well, his current position will be unstable.
.
Like him, there is the Office of the President of the Greater China Headquarters of Coca-Cola Company, which is not far away. Although the two companies compete on a global scale, their goals are the same. They both clear out the local Coca-Cola company first, and the last two occupy
The size of the market depends on one's ability.
Now that Tianfu Cola Company has no value for their investment, both Lin Yuqi and Coca-Cola Company Greater China President Zeng Xiabin have ordered the people who were negotiating with Tianfu Cola Company in Yuzhou to return to the mainland company.
At eight o'clock in the evening, in a private room of the Mandarin Oriental Hotel, the two enemies gathered together again. This time the target was no longer Tianfu Coke Company, but the company that Xinyu Investment Company was preparing to become.
Lin Yuqi said: "Zeng Xiabin, you know the situation in mainland China better than you. Fortunately, Xinyu Investment Company has only obtained the formula and wants to officially launch the product. It will not be possible for a year or two. I hope that this time we will
Both parties can work together to seize the mainland cola market as much as possible."
Zeng Xiabin has also done a lot of research on the Jianan Department during this period. He is very aware of the potential of the Jianan Department. At the same time, with the help of Hongqi Chain, New Four Seasons, Guocheng Supermarket, and Zhuhai Supermarket, at least in Sichuan and Shu Province, which has a large population,
There is no problem with Coca-Cola, a subsidiary of Yidian Market Xinyu Investment Company.
In addition, in the East China market, IKEA convenience stores and Jianan supermarkets are also expanding rapidly. In two years, I am afraid that these two will be the leading retail stores in the entire East China market.
It is not easy for Coca-Cola and PepsiCo to suppress each other. In addition, Tianfu Cola Company is also a huge threat. With its strong channels, if this company develops independently, it may be able to overthrow PepsiCo and Coca-Cola in mainland China.
"Lin Yuqi, it is obvious that we can no longer achieve our goals in the mainland. It is impossible for the two of us to monopolize the mainland cola market. Moreover, in the mainland, we rely more on the channel dealers, rather than the channel dealers relying on us. We simply cannot
There is no way to threaten them into only selling our products."
How could Lin Yuqi not know this clearly, but he was still unwilling to do so. Seeing that the strategic goal was about to be achieved, a Cheng Yaojin from the Jianan Department unexpectedly appeared in the middle of the process, causing their many years of planning to fall short. You must know that they have been planning since the 1980s.
It was planned from the beginning, but it was ruined after more than ten years.
In the future, the cola market in mainland China will probably be in chaos. Although Pepsi-Cola and Coca-Cola are world-class brands, they may not necessarily be able to suppress Tianfu Coke and Canaan-based cola companies in the mainland market.
"I know that it is impossible for the two of us to monopolize the mainland cola market. I only hope that before the products of Canaan Coke Company are released, the two of us can put aside the competition and speed up the development of the inland market. If necessary, we can even share channels.
"
Compared with Zeng Xiabin, Lin Yuqi is more ambitious. He never thinks that being the president of Greater China Affairs is his end. He hopes that he can go one step further and even take charge of the PepsiCo Group.
In order to achieve better results, he never wanted to accept failure like this.
Unfortunately, Zeng Xiabin was not willing to accompany Lin Yuqi in his madness. Coca-Cola, which entered the mainland market much earlier than Pepsi-Cola, was superior to Pepsi-Cola in terms of channels, and the two companies were mortal enemies. How could he agree to such a cooperation.
As for the threat to the Coca-Cola market from Tianfu Coca-Cola and the Coca-Cola Coca-Cola of Canaan, he is very confident in his company. Compared with brand promotion, Tianfu Coke is no match, let alone the Cana-Cola Coca-Cola that has not yet been released.
Although the Jianan brand has powerful channels, a popular Coke cannot be determined by just one recipe, and it is not easy for consumers to buy it.
This was destined to be a cooperation that could not be negotiated, and Lin Yuqi also came back disappointed. He needed to find other ways to promote Pepsi-Cola to occupy a higher share of the mainland cola market.
At Yuzhou Shixin Hotel, Jia Junyi was also entertaining several special guests, all of whom were Tianfu Cola Company management.
"Thank you very much for coming here. Today our company has obtained the cola formula. But to build a cola company, we need not only the formula, but also the management who understands this aspect. You are all elites in this field. I am representing you today.
The company solemnly invites you to join."
The few people present knew what Jia Junyi meant when he contacted them these days. They all have no strong connections in Tianfu Coke Company. They are only capable but frustrated people. No one knows what the future of Tianfu Coke Company will be like. They
I also hope to have a try and let Tianfu Cola Company know my abilities.
The two parties hit it off immediately, and Jia Junyi was very happy when she heard that everyone was willing to join the Coca-Cola company that was being formed.
She knew very well that Li Yuhang asked her to go to Guocheng in order to establish the Coke Company. She would definitely be promoted this time, but the specific position was not clear yet. She believed that she would probably work in the new Coke Company, so she pulled this
A large number of people will join, which will be of great benefit to her future work.