Li Yuhang wanted to develop quietly, but unfortunately the giants were not willing to give him this opportunity. Just as he was busy setting up a basketball club and a football club, the big guy from Huarun Supermarket plunged into Rongcheng and Yuzhou and entered.
The hinterland of the Jianan Supermarket Group market.
Moreover, Huarun Supermarket is backed by the overlord of Huarun Group, which is not ordinary wealthy. Not to mention the rapid expansion of the East China market, once it entered Sichuan and Shu Province, it planned its first ten branches, and all concentration camps were comparable to Rongcheng and Yuzhou.
This is not only a threat to the Jianan Supermarket Group, but also has a significant impact on the Hongqi chain and the new Four Seasons Supermarket.
You should know that Hongqi chain mainly takes western Sichuan, especially Chengdu, while the New Four Seasons Department Store is based on eastern Sichuan, especially Yuzhou. They can have several major retail companies in the province to seize the market, and Huarun will also intervene.
How could they watch Huarun Supermarket gain a foothold?
In order to deal with Huarun and some giant retail groups entering the Sichuan-Shu market in the future, the general manager of Hongqi chain company issued an invitation, Jianan Supermarket Group, New Four Seasons Supermarket Company, Guocheng Supermarket Company, Zhuhai Supermarket Company,
The heads of the top 20 retail companies in the province, including Lingjiang Electric Appliances Chain Company, gathered in Chengdu to discuss and boycott the encirclement and suppression of foreign retail enterprises.
Originally, Li Yuhang promised that his family would not go far this year, but this time it was a big deal. In addition, the general manager or president of other companies attended, so he was not willing to give face if he didn't go, so he brought his assistant on April 3rd
Dong Haiyan and Vice President Gan Jiaming took the luxury official minibus toward Rongcheng together.
Li Yuhang found that his Mercedes-Benz S-Class is basically a decoration. As soon as he leaves the city area, he basically takes this million-dollar minibus. Without high-speed times, he can only ski in the city. If he runs on the national highway, he doesn't have this.
The minibus is comfortable to sit.
People in Sichuan and Shu are a bit strange. When there are no external opponents, internal disputes are inevitable. Once an outsider threatens it, everyone will unite and put the finger on the outside.
In the past six months, although all parties have agreed that a county, city and district can only have a branch of more than 100 square meters, the situation of competing for consumers has not stopped.
However, all the five parties are relatively restrained. The Jianan Supermarket Group has focused part of its energy on the East China region, and the other four parties are also improving the layout within the province, so there is no vicious competition such as price wars.
If you want to talk about the current two major department store retail markets, although the market is not saturated, it is not far from saturation. There are five major supermarket branches in many districts, and there are also department stores of other companies.
When entering Run Supermarket at this time, it is like snatching food from the five major supermarkets.
In the meeting room of Jinjiang Hotel, this time the seats are not divided into primary and secondary, and it is more like a roundtable meeting.
As the host, Xie Chunhua, general manager of Hongqi Chain, spoke first.
"Thank you very much for giving me a face to attend this meeting.
The retail market in Sichuan Province should own the retail companies in the province, and the entry of Huarun Supermarket is a huge challenge for us.
On this issue, I personally hope that everyone can temporarily put aside their grudges and put the finger on the outside, so that foreign department store retail companies can see our determination and make them afraid of our market in the province."
Before attending the meeting, those present already knew the main issues of the meeting, and they were unwilling to intervene in the retail giants outside the province. Everyone has the same understanding of sniping foreign department store retail companies.
This time, we will discuss specific cooperation, which enterprises will mainly focus on encirclement and suppression, and the benefits here.
Now the major department store retail companies in the province are also peaceful, and there are some agreements between the five supermarkets, but these five supermarkets have seriously squeezed the market of other retail companies, allowing many retail companies to survive in the cracks between the five supermarkets.
Fortunately, the province stipulates that the five major retail supermarkets can only have a store of more than 100 square meters in each county, city and district, which gives other retail companies some markets.
If it weren't for this regulation, they believed that the five major supermarkets would definitely occupy most of the markets in the urban areas of the province, and it would be difficult for other department store retail companies to drink soup.
Li Yuhang came to attend the meeting this time, and he also believed that the entry of Huarun Supermarket was his opportunity to break through the restrictions of branches of a county, city and district with a branch of more than 100 square meters.
He spoke out: "I have no objection to boycotting and encirclementing foreign department store retail enterprises, but to achieve encirclement, we must establish branches around these enterprises to suppress them. Therefore, the rules of one county, city and district are already
It is no longer suitable for us, I hope to let go of this restriction.”
As soon as this was said, it was immediately opposed by many parties. Even Guocheng Supermarket was also opposed. Only with this restriction can everyone be relatively safe. Once this is relaxed, with the expansion speed of the Jianan Supermarket Group,
It won't take long to see a dominant situation in the province.
Small and medium-sized department store retail companies will be swept out, and the other four supermarkets cannot compete with the Jianan Supermarket Group for various reasons. At least they dare not fight casually in price wars. After all, if the company suffers losses, their future may be
there is none left.
Xie Chunhua, general manager of the New Four Seasons Supermarket Company, said: "Mr. Li, now the enemy is in front of us, and all parties should maintain internal unity. The province has decided that our major retail companies can only have one branch of more than 100 square meters in a county, city and district.
It makes sense, so that we will not have vicious competition and we will be able to focus more on the outside of the province."
Then Chen Shunyin, general manager of Zhuhai Supermarket Company, and Chu Xingchen, general manager of Guocheng Supermarket Retail Company, also made a statement to continue to maintain provincial requirements and maintain the unity of retail enterprises in the province.
"Everyone, since this restriction cannot be lifted, how can we encircle foreign retail enterprises entering our province? For example, this time Huarun, although the specific address of their stores has not been determined yet, I believe they will never choose us
It will be difficult for us to suppress them around the branch."
Zheng Hongmao immediately supported his boss and said, "This restriction is OK in ordinary counties, cities and districts. After all, these local markets are small. Generally, there are two or three large supermarkets or stores in general counties.
However, megacities like Yuzhou and Rongcheng have extremely rapid economic development and their permanent population continue to rise. One district is enough to accommodate dozens of large supermarkets. I personally think that this restriction should be relaxed in these two places and avoid saving.
Foreign retail companies can take advantage of the opportunity.”
Small and medium-sized retail companies led by Mutual Supermarket immediately opposed it. Just kidding, they mainly rely on the markets of these two places. Once the restrictions of the two cities are lifted, the five major supermarkets will inevitably expand rapidly, and there will be their markets at that time.
At the first meeting, due to the differences between the parties, everyone did not reach an agreement and prepared to continue the negotiation the next morning.