Chapter 155: Small and Medium Retailers Exiting the Market
The East China incident of the Jianan Supermarket Group sounded the alarm for the heads of major enterprises in the Jianan Group. Su Wenbin is Li Yuhang's beloved general. This time, you can imagine Li Yuhang's attitude towards this incident.
On the day after attending the meeting of the head of the Jianan Department, major enterprises held a management meeting, requiring all management to strictly implement the company's rules and regulations. No one can use his own rights to facilitate others, and he will not be able to sell them.
If others benefit and harm the interests of the company, you will never allow it to reach out if you shouldn't.
At the same time, the Group (Company) Review Department was also required to conduct a one-month financial review of the company. In addition, it also specially named it. A third-party financial review agency will enter the Group (Company) in the near future, hoping to find problems in advance before the third-party review is released, and make up for the dead.
, give all major shareholders a good explanation.
This time, Su Wenbin, the character in the center of the negative textbook, former vice president of Jianan Supermarket Group, handed his resignation to Li Yuhang on the same day he returned to Guocheng.
Li Yuhang did not try to keep him, and signed and agreed on the same day, and asked the group finance to settle Su Wenbin's salary.
However, after this incident, the senior executives of the Jianan Group signed a competition agreement with the company to ensure the stability of the company's senior executives and the company's business secrets.
In the past, he was a leader of the grass team, and the major companies of the Jianan Group were developing too fast, so many of them were not standardized, such as the competition agreement, which did not exist in this regard. This also led to Su Wenbin being able to go to Hualian Retail Company immediately after resigning.
Moreover, without this competition agreement, Su Wenbin will not bear any legal responsibility if he tells about the situation of the Jianan Supermarket Group and the situation of the Jianan Group.
Seeing that Children's Day is coming, Li Yuhang has not been in a beautiful mood these days. Su Wenbin has had a great influence in the East China region of the Jianan Supermarket Group. With his departure, the Human Resources Department of the East China headquarters received many resignations from management.
letter.
This includes the purchasing manager of the East China headquarters, the deputy manager of the Finance Department, the manager of the Public Relations Department, and other senior executives of the East China headquarters, as well as some senior executives of the group in Zhejiang, Jiangsu Province, and Shanghai Stock Exchange, as well as several store managers and deputy store managers.
Fortunately, Li Yuhang asked Meng Yongxin to bring dozens of elites over before, and the two vice presidents and multiple department managers were in charge, so the group's operations in East China were not paralyzed.
In order to make up for the lack of management in the East China region of the group, on the one hand, Li Yuhang asked the East China headquarters to promote a group of loyal and capable employees to the group. In addition, Li Yuhang once again asked the vice president of the procurement department to lead the 30 elites drawn from the province, including the financial personnel.
Take up half of the progress.
Although there have been many problems in the East China region of Jianan Supermarket Group recently and a large number of management exited Lianhua, the price war that began in early May has not stopped until now.
The 20% off sales in the past month have made countless retail companies frightened. What’s even more terrifying is that the price war still shows no signs of ending.
Many retail company bosses thought that the Jianan Supermarket Group had such a big problem and would avoid the edge and rectify their internal affairs, but unfortunately they were disappointed.
At this time, let alone the small and medium-sized retail companies in East China, even Huarun, Lianhua, Shuguo and others can’t hold on.
You should know that some products have low profits because they are 20% off for the whole market. Some products are sold at a loss and rely entirely on some products with large profits to make up for their losses.
If this continues, the profits of major companies will hit a new low in recent years this year, and there is no way to discuss expansion. Other local industries are strides forward, but they are constantly internally consuming. If this continues, they can only
Being a local snake, you can't take on the title of a national enterprise at all.
Especially after learning about the situation of the Jianan Group and the strategy of the Jianan Supermarket Group, they hope to temporarily withdraw their troops and prevent the Jianan Supermarket Group from restraining them in Jiangsu, Zhejiang and Shanghai.
It’s just that it’s easy to shoot the bow, but it’s more troublesome to turn back. This fierce price war has spread from Jiangsu, Zhejiang and Shanghai to the entire East China region. If major retail companies want to withdraw their troops, it’s not a local government that can make a decision.
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Moreover, the government's arbitrary interference in market competition is easy to make the population stronger, especially since it is very popular among the people in East China, who want these companies to have the more intense price wars, the better.
If a company is really unwilling to end the price war and quietly releases the news, it will inevitably be pushed to the forefront and no one can bear this responsibility.
You should know that this time, not only involves local retail enterprises in East China, but also some Sino-foreign joint ventures, and foreign brand enterprises. If one is not handled well, it will affect the country's image and is very unfavorable to attracting foreign investment.
Therefore, after June, the price war continued. Some small and medium-sized retailers who were a little disheartened finally began to clear their positions and were preparing to withdraw from this industry. There are many ways to make money, and they are unwilling to keep going here.
Spend it down.
Small and medium-sized retailers withdrew, including the Jianan Supermarket Group, naturally do not want their competitors to occupy the entire market. At this time, they all looked like great charitable people, looking for retail companies that were leaving the market and sublease the other party's stores.
With a slight adjustment inside and a change of the outside sign, the retail supermarket, which was not well-known before, immediately became a well-known brand supermarket in East China.
In order to expand the Jianan Supermarket Group in the East China market, Li Yuhang specially mobilized 100 million yuan from his small vault for the group's special funds for the expansion of the East China market.
Gan Jiaming is responsible for the group's East China region affairs, while Du Ningxue is responsible for this expansion to enhance the strength of the Jianan Supermarket Group in the East China region.
After this fund allocation, Li Yuhang basically lost the remaining money in the stock market. In a short period of time, he wanted to acquire some companies. If he did not withdraw funds from major companies, he could only find a bank to borrow money.
Of course, Li Yuhang also has funds for cargo payments. As the Jianan Supermarket Group becomes larger and larger, the backlog of cargo payments is also increasing. However, Li Yuhang only misappropriates a relatively small part. He has to be careful, if any problems occur,
If the payment for goods is too high, it will be a big problem.
The payment for goods misappropriated by Li Yuhang is mainly used to expand the market in central China. Since competitors do not give him time, he can only take the payment for goods for use. It expands in Hubei, Hunan and Shandong provinces at the same time, the store is being renovated and personnel are being recruited.
The warehousing base is being established and the logistics department is following. Li Yuhang has no way to expand everywhere without paying for the goods.
Of course, he can also choose to take out a loan, but if the payment is available, he will not seek a loan from the bank. As long as the ratio of misappropriation of the payment is controlled, it is enough to ensure that the payment of the payment is not delayed, there will be no problems.
In the 1990s, this was an era of wild growth of enterprises. Due to the increase in people's economic income, the material demand for it is growing, which also led to the overall market being in a supply-to-demand overall.
For example, fresh agricultural products ensure that people’s vegetable baskets are raised again from top to bottom in the past few years, and the prices of vegetables are getting higher and higher every year. This year’s prices of vegetables can basically be on par with those in ten years.
Of course, it's only a few years. In a few years, a great reform will be carried out and the housing distribution system will be abolished. At that time, the real estate industry will usher in spring, and therefore, the pockets of many people are slowly emptied.
It will return to rationality, overproduction and price wars will emerge one after another, so it will be difficult to make money while lying down like this.