That night, Li Yuxin reported the sales of the three supermarkets to Li Yuhang.
Affected by the Shunbei store and city department stores, even with discounts and lottery bonuses, the Jianan store's turnover only reached over 32,000.
Since the Pingdong store is newly opened, and Pingdong District has one-third more urban residents than Jianan District, the turnover here is quite good, reaching more than 53,000.
The biggest surprise comes from the Shunbei store. Home appliances are not the most important. The sales of fresh agricultural products are the biggest selling point. Sales account for 80% of the Shunbei store. Home appliances, including daily necessities, clothing, etc., only account for 20% of the sales.
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The Shunbei store's turnover on this day reached more than 210,000 yuan, which is a quite terrifying turnover.
Li Yuxin said with a smile: "Brother Yuhang, your lottery trick is really useful. It has greatly stimulated the public's desire to buy."
Li Yuhang did not get carried away with this achievement. He knew very well that today was just a special case. The combination of the opening discount and the lucky draw resulted in such a result. This does not mean that the Shunbei store will go smoothly.
The specific situation will only be known after the seven-day discount lottery is over, especially for home appliances. Those who are interested in purchasing such large items will take advantage of the discounts in these days to buy, because they can save a lot of money.
After passing this point, the off-season may be ushered in, and then there will definitely not be sales like today.
At the same time, Li Yuhang has not forgotten the city department store. This person is now backed by Jincheng Group Commercial Company, and he will definitely not just watch the rise of Jianan Supermarket and seize their market.
There will definitely be new moves in these two days. Only by taking advantage of the new round of adjustments of city department stores can the Shunbei store gain a firm foothold in the city center business district.
"It's not the time for us to be happy yet. Let's see what department stores in the city do in the past few days. We also need to increase investment in fresh agricultural products and after-sales services in home appliances. This is our biggest advantage.
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Li Yuxin is very clear about what her advantages are compared with city department stores. First, the fresh agricultural products that city department stores do not sell, but high-quality services.
Li Yuxin even proposed that the supermarket set up a fresh produce department and a home appliance department to focus on sales in these two areas.
At the same time, it is hoped that the supermarket will build its own transportation team to serve the supermarket specifically, especially in the transportation of home appliances and the purchase of fresh agricultural products.
Li Yuhang did not expect that Li Yuxin was not well educated, but was still very knowledgeable about supermarket management.
However, he is not ready to take too big a step yet. Currently, only the Shunbei store is selling fresh agricultural products, and the scale is not too large. There is no need to expand in all aspects.
Now he is mainly waiting for the Shunbei store to stabilize. As long as there are no business problems here, he will expand again, and will later use the Shunbei store as a standard to enter surrounding counties and cities to seize the markets of all parties.
Especially for the other five counties and one city (county-level) below Guocheng City, they will first occupy the Guocheng market, and they will encounter much less trouble when expanding in Guocheng City.
And when funds are sufficient, Li Yuhang will also build new stores in Jianan and Pingdong, built to the standards of Shunbei stores. This is also the standard configuration of Jianan supermarkets in district and county markets.
As for hypermarkets and shopping malls, these will have to wait until Jianan Supermarket develops and expands before being built in major central cities, provincial capitals and economically strong cities.
As for the smaller ordinary Jianan stores that will be built in towns with good economies, Li Yuhang, a convenience store, plans to start building them in 1998, because riding on the success of 1997, he will have enough funds to expand his industry.
However, he did not completely reject the implementation of Li Yuxin's proposal. The logistics department needs to be built. It is now based on two mini trucks from the supermarket. At the same time, two trucks from Jianan Vegetable Development Company are also transferred to the supermarket to form supermarket logistics.
Team.
As for other suspensions, it is only the division of labor in the purchasing department, which corresponds to fresh agricultural products, home appliances and electronics, daily necessities, clothing products and toys, and the other five categories.
In terms of home appliance logistics, Li Yuhang has not increased the number for the time being. The manpower is still sufficient and there is no need to increase it so much.
And for the time being, he has no plans to follow the example of Guomei and Shu Ning, which focuses on home appliances and features fresh agricultural products. Comprehensive retail sales is the path Jianan Supermarket will take. Even if he wants to vigorously develop home appliances in the future, he will set up a separate company to let him and
Those two companies compete, rather than letting Jianan Supermarket do everything.
Li Yuhang positions Jianan Supermarket more like Yonghui, who has not yet appeared. It focuses on fresh agricultural products and is not afraid of the strong impact of e-commerce in the future.
Of course, he does not mean to give up other aspects of business, but the proportion is relatively small. In the future, hypermarkets and shopping centers will be prepared for those who live a refined life, and there will be a large number of well-known brands sold there.
This is also a helpless choice in a small inland city. High-end consumption is far from being comparable to that in coastal and central cities. The current model is more conducive to the expansion of Jianan Supermarket in the inland retail market.
Moreover, this model can also drive the development of Jianan Vegetable Development Company and the development of greenhouse vegetables in the village. In the future, the demand from his supermarket will be enough to eat the vegetables of the entire town, and the villagers do not have to worry about the lack of greenhouse vegetables grown at home.
People buy.
Li Yuhang will also propose to his third uncle that when the time comes, Jianan District will develop in a dislocated manner. It will not only develop vegetable greenhouse cultivation, but also animal husbandry, such as large-scale pig breeding and fish breeding.
This will not only develop the economy of Jianan District, but also provide Jianan Supermarket with a stable raw material procurement base.
What Li Yuhang wants to do is to build a complete ecological chain. Only in this way can Jianan Supermarket have strong competitiveness and not be afraid of being choked by anyone.
Li Yuxin doesn't know Li Yuhang's huge inner plan. Now she is very satisfied with the development of Jianan Supermarket. The profit is enough for her family to live a carefree life.
In this era when every household worth ten thousand yuan is envied, making a profit of tens of thousands yuan a day really makes her excited. Deep down, she just feels that her brother Yuhang is the most powerful person in the world.
This may be love. It is said that women's IQs often drop off a cliff when they are in love. They just think that the person they love is perfect, and they can find many reasons to prove it.
No, after returning to the residence with Li Yuhang, even though he had been busy all day and had already eaten dinner, he still asked Li Yuhang if he was hungry and prepared to cook him a midnight snack.
Fortunately, Li Yuhang was also very considerate of Li Yuxin and did not let her go to the kitchen to busy herself. It was already ten o'clock in the evening, so he directly asked Li Yuxin to wash up and get ready for a good rest.