This year's Mid-Autumn Festival, Li Yuhang's employees are also happy. Everyone received a 100 yuan shopping card from Jianan Supermarket today as their Mid-Autumn Festival benefit.
This is also a new product launched by Jianan Supermarket this year. In addition to being distributed to employees, it is also sold to the public at a 92% discount. The face values are fifty, one hundred, two hundred, five hundred, and one thousand five kinds.
At present, the sales are very good. Just shopping cards sold 50 million in the three days before the Mid-Autumn Festival, especially the Shapingba store and Jinjiang store, each of which sold more than 10 million, many of which are not from this area.
Customers come to buy this thing, and some corporate units also buy it.
This thing is quite good, it is anonymous, and you can spend it in Jianan Supermarket as long as you have it. Jianan Supermarket only recognizes the card, not the person.
Of course, Jianan Supermarket has also taken special measures in terms of anti-counterfeiting to prevent unscrupulous people from taking risks and causing losses to the supermarket.
In order to cope with the peak shopping card consumption after the Mid-Autumn Festival, Li Yuhang specifically asked each store to reserve products in advance, and asked the logistics department to make reasonable arrangements to ensure that each store would not have shelves out of stock.
This wave of operations by Li Yuhang can be said to have gained enough popularity for Jianan Supermarket. It is already too late for Hongqi Chain and Yuzhou Department Store to copy it, at least they will have no chance this time during the Mid-Autumn Festival.
However, it will be more difficult for Li Yuhang to win orders from enterprises and institutions in Yuzhou and Rongcheng later. The other parties will definitely give priority to supporting local enterprises.
On the day after the Mid-Autumn Festival, when Li Yuhang was in the office looking at the documents submitted by the market development department, Hu Lecheng, the manager of the purchasing department, came to the office.
And reported to him something that made him very unhappy. There was bad news about Changhong, one of the core products of Jianan Supermarket’s home appliances section.
Starting from next month, Changhong will have a limited supply in Jianan Supermarket, and the price will be higher than that of Jincheng Group Commercial Company and Yuzhou Department Store.
The reason given by Changhong is that the output is limited, and the contract with Yuzhou Department Store and Jincheng Group Commercial Company is signed once a year.
As for Jianan Supermarket, it is the signed quantity. Due to the rapid expansion of Jianan Supermarket, the signed quantity has been exhausted. This time Hu Lecheng went to Changhong specifically to sign a new purchase contract with it.
At present, Jianan Supermarket has reserves. It will be fine for next month, but it will be troublesome in November. Moreover, Jianan Supermarket currently sells Changhong home appliances. This brand is also highly recognized by consumers in Sichuan and Sichuan Province. If it is restricted, it will increase
The price is higher than that of competitors, which is definitely a huge blow to Jianan Supermarket.
Since Changhong made this choice, Li Yuhang would not come to ask his grandfather to pay homage to his grandma.
He said aloud: "You have arranged the affairs of the department in the past two days, and I will go to Guangdong Province with me on the 26th. Since Changhong is making things difficult for us, then we will find cooperation with Medi, TCL, and Chuangwei."
This time Li Yuhang plans to break the current restrictions of a relatively single main brand to avoid being stuck again.
In addition to several partners in Guangdong Province, Li Yuhang will also visit Shandong Province to discuss sales of home appliance brands such as Hisense and Haier.
At the same time, it will also be supplemented by imported home appliances, thus forming a mature purchase system. As for which product to promote, it naturally depends on which one offers better discounts, especially for exclusive sales in some regions. If you can win this, it will become Jianan Supermarket.
Preferred marketing targets.
Hu Lecheng was also very happy that Li Yuhang was planning to cooperate with other home appliance manufacturers. This time during the negotiation in Changhong, the other party did not give him any face, and gave him a look of cooperation but not cooperation.
It can be said that Changhong has been extremely prosperous in the past few years. The products have no worries about selling. Every year, the output is ordered out early. This is the reason why they dare not abandon Jianan Supermarket. They only think that Changhong has made Jianan Supermarket home appliances possible.
The sales boom, not Jianan Supermarket, made them successful.
This time Li Yuhang will let Changhong know who achieves who. This time he is determined to reorganize Jianan Supermarket. The huge profits from home appliances make him excited. He is also determined to separate the home appliance department and form a specialized home appliance sales company.
, compete with Guomei and Shu Ning.
Jianan Supermarket, on the other hand, mainly sells fresh agricultural products, daily necessities, clothing and other products, and will no longer focus on the sales of refrigerators, air conditioners, washing machines, TVs, etc. in the future.
This makes the planning of Jianan Supermarket more reasonable, and also allows Jianan Supermarket to follow the path of Yonghui in the previous life, focusing on fresh agricultural products without being too distracted.
Moreover, when choosing locations for Jianan Supermarkets in the future, they do not need to be all crowded in the city center. Office workers and housewives are the main customer groups, and more locations will be selected in large residential communities, and these local shops are cheaper than those in the city center.
many.
This time he went to Guangdong Province firstly to discuss cooperation with several major home appliance companies, and secondly to see if he could meet some useful talents to help him set up a home appliance retail company.
Of course, Li Yuhang Supermarket will not withdraw from the home appliance business in the next few years. This will only gradually change the supermarket's operations after the new home appliance company's layout matures.
Hu Lecheng said: "Mr. Li, according to my understanding in Mianzhou, the reason why this happened has nothing to do with Zhao Jianhua, the general manager of Jincheng Group Commercial Company, who arrived in Mianzhou not long ago, and
I personally visited the senior management of Changhong Company."
Li Yuhang is not a fool. He certainly knows that Changhong will not block him for no reason. Although the production pressure on Changhong has increased this year due to the continuous increase in ordering contracts from Jianan Supermarket, it will not limit his ordering, and even more
The price will not be increased for him.
It's just that he can't say anything about this matter. Don't say that he has no evidence. Even if he has evidence, what will happen? This is a shopping mall. If you can't control the upstream industry chain, you will only be stuck.
"Manager Hu, please don't say these words to others in the future. Just understand in your heart. At present, we are still focusing on rapid expansion, and some things will be settled slowly in the future.
You have to believe that no company can be prosperous all the time, and the same is true for Changhong. There will be times when they come to us to beg us."
Hu Lecheng knew that he had said it before. You must know that those two companies are not private enterprises, and you cannot say nonsense, otherwise you will be held responsible.
"What Mr. Li said is that I will be careful in my words and deeds in the future so as not to cause trouble to the company."
…
After Hu Lecheng left, Li Yuhang called Pan Jianming who was far away in Pengcheng and asked him to recruit talents for him in Pengcheng in the management and sales of home appliances and clothing.
A home appliance retail company needs to be established, and Yudan Clothing Company also needs to recruit more talents. Li Yuhang will see if he can find some elite talents in Pengcheng.
Of course, he mainly hopes to recruit some of the province's elites who are working in Pengcheng. Talents from other places can only follow the fate. They are afraid that they will not come to work in a small city like Guocheng.
In addition to Pan Jianming, Li Yuhang on the Shanghai side also asked Su Wenbin to help the headquarters recruit some elites who are willing to come to work in Guocheng.