Chapter 88 Opening of Lingjiang Electric Appliances
Although Jianan Supermarket has entered a stage of recuperation, the two brother companies that branched out from it are expanding rapidly.
Whether it is a convenience store or a Lingjiang electrical appliance chain company, both of them follow a community model. Their store requirements are relatively low and they are decorated very quickly, so they expand extremely quickly.
On November 1st, 10 Lingjiang Electrical Appliances stores in Yuzhou and 8 Lingjiang Electrical Appliances stores in Chengdu opened at the same time. The stores are mainly located in residential areas with a large flow of people.
In Shanghai, 26 IKEA convenience stores opened simultaneously on this day, allowing this model of retail sales to meet the people of Shanghai.
In the past, retail companies mainly focused on large supermarkets and stores. After the emergence of Jianan Supermarket, many retail companies chose to develop supermarket chains. Now, the emergence of IKEA convenience stores has once again attracted domestic retail elites.
There are many such models in foreign countries, such as the famous 7-11, but there is no large domestic company that specializes in this model. IKEA is undoubtedly the first. Whether it will eventually eat crabs or sink to the bottom of the river remains to be seen in the follow-up development.
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At least until IKEA convenience stores develop, these large retail companies will not follow suit. After all, large shopping malls and supermarket chains are the theme at this time.
However, the development of Lingjiang Electrical Appliance Chain Company has attracted the attention of some interested people, especially Guomei and Shuning, which are mainly engaged in this field.
On the afternoon of the day when Lingjiang Electrical Appliance Chain Company officially opened for business, a management meeting was specially held at the headquarters of Shuning Electrical Appliance Company in Jinling.
Zhang Jindong, the founder of Shu Ning, felt a lot of pressure today when he received the news that 18 stores of the Lingjiang Electrical Appliances Chain Company were opening at the same time. Even the eight major shopping malls in Jinling last year jointly suppressed the store.
As a company that specializes in home appliance chain stores, he doesn't care at all about these shopping malls being his competitors. In his mind, among the same industry in China, only Guomei can be his competitor.
An anomaly emerged this year, that is, Jianan Supermarket. This supermarket broke the service status of the original supermarket. When purchasing large items such as home appliances, Jianan Supermarket also provides delivery, installation and repair services.
His attitude is no worse than that of Shu Ning or even Guomei in Beijing.
However, this still did not make Zhang Jindong regard Jianan Supermarket as his opponent. After all, Jianan Supermarket is still a department store, and it is not a sole appliance manufacturer. Shu Ning will be more professional than the other party in this regard.
But the emergence of Lingjiang Electric Appliance Chain Company changed everything. Ordinary people don't know why Zhang Jindong, who focuses on Jianan Supermarket Group, doesn't know that the company behind Lingjiang Electric Appliance Chain Company is Jianan Supermarket.
Now the president of Lingjiang Electrical Appliance Chain Company was previously the vice president of Jianan Supermarket Group. With the strong financial support of Jianan Supermarket Group, Lingjiang Electrical Appliance Chain Company will soon occupy the market in Sichuan and Sichuan Provinces, and the next step will definitely be
It will enter the East China market, which can be seen from the development strategy of Jianan Supermarket.
Zhang Jindong has always regarded the East China market as his own territory, and he is unwilling to let other colleagues enter here.
What Zhang Jindong is most worried about is that Jianan Supermarket and Lingjiang Electrical Appliances Chain Company have followed the example of the eight major shopping malls in Jinling and asked suppliers to take sides. He has heard that many brands include Medi, TLC, Chuangwei, Haier, Hisense, and Little Swan.
The manufacturers have given the exclusive sales rights in Sichuan and Sichuan Province to Jianan Supermarket.
Once these brands do the same in East China, it will undoubtedly cause a huge blow to Shu Ning.
Speaking of which, Shu Ning's development is relatively poor. It mainly sells air conditioners. Last year, the eight major shopping malls in Jinling mainly targeted Shu Ning in air conditioners. The sales of air conditioners were better in summer, but not so good in winter. In addition, Shu Ning and Jinling
Several major shopping malls are engaged in price wars, and their profits are really not very good.
Currently, there are less than 20 Shuning stores. Compared with the Lingjiang Electrical Appliances Chain Company, which is backed by Jianan Supermarket, the gap in strength is not huge.
This is also the reason why Li Yuhang initially entered department stores and supermarkets instead of electrical appliance chain companies. Electrical appliance chain companies target a much smaller number of consumers, and some products are more seasonal.
Jianan Supermarket, which specializes in fresh agricultural products, is different. These are products that citizens need every day, and the customer flow is stronger than some large stores. It is also a period of relative stress for vegetables, which has made him both famous and wealthy.
Li Yuhang knew from the beginning that he could not be the first in domestic retail by only selling electrical appliances, and it would not be convenient to expand abroad in the future. Unlike supermarkets, sales in this area are more accepted by foreign consumers.
In addition, Li Yuhang faces a much better environment than Shu Ning. Although the market in Guocheng is small, the government is quite supportive of him. He will not face any pressure in the early stage. The same will be true when he expands to surrounding cities. If he really waits for the large-scale projects in Chengdu and Yuzhou
By the time the retail sector reacted, Jianan Supermarket was already fully fledged and was not afraid of suppression at all.
In terms of home appliances, he was affected by the Hongqi chain company. Changhong gave him a stick, but he quickly contacted many large home appliance companies in Guangdong and Shandong provinces, which was enough to ensure that some of the impact was offset, and he also cut off other retail companies in the province.
Opportunities to sell these brands.
But Shu Ning can't do this. Why did the eight major shopping malls in Jinling dare to join forces to suppress him last year, and Shu Ning lost many brand suppliers? The main reason is that many people still like to buy these in big shopping malls. In addition, Shu Ning's own sales are higher than
No win against the eight major shopping malls.
Li Yuhang is willing to accept some agreements from the provincial leaders, mainly because he does not want to face a situation like Shu Ning faced, where there is vicious competition between several parties. In such a period, Jianan Supermarket Group will be the loser no matter what.
Reasonable competition among the five companies in the province and increased exploration of external markets will be beneficial to both companies and the province.
Some senior executives of the Jianan Group are still complaining that the senior executives are specifically targeting them. Little do they know that this is also a form of protection for them by the senior executives. It really caused the five companies to engage in a fierce price war. In the end, no one benefited, and the external market could not do anything about it.
open up.
Maintaining the current status, there will be enough profits in the province to support the company's external expansion, and it will also have the confidence to compete with external retail companies.
Of course, some people are born with blessings and don’t know the blessings. Zhang Jindong is very envious of Li Yuhang. If Shu Ning had such a good development environment, he would have occupied the Jiangsu Province market long ago. He would not have even occupied the southern Jiangsu market like now, and even more
Forget about central Jiangsu and northern Jiangsu, don’t even think about other markets in East China.
Zhang Jindong held a company management meeting, and Guomei, a future overlord of the home appliance chain, also held a meeting specifically because of the Lingjiang Electric Appliance Chain.
The southwest market is too far away, and they don't have the strength to enter it at this time. Moreover, judging from the development strategy of Jianan Supermarket, Guomei, Lingjiang Electric and Jianan Supermarket will not be able to compete with it in a short period of time.
They now need to speed up their pace, at least to ensure that before Lingjiang Electric and Shuning decide the winner in the East China market, Guomei can completely dominate the North China market and march into the Central China market, cutting off the connection between Lingjiang Electric's southwest and East China markets.
one slice.
Li Yuhang didn't care about his opponents' arrangements. In November, he went to Yuzhou and Rongcheng in the past two days to learn about the recruitment of fresh graduates. In addition, he inspected the opening of Lingjiang Electrical Appliances.