Chapter 422: How does a movie blatantly sell advertising?
"Artificial Intelligence" took in $65 million at the box office in its first weekend in North America.
In China, "Artificial Intelligence" also exceeded 100 million at the box office for three consecutive days.
As China's first "watchable" science fiction movie, movie fans still won't be stingy with a movie ticket.
"Artificial Intelligence" took in a domestic box office of RMB 380 million in three days. Including the North American box office, the total grossed over RMB 800 million in three days.
At the same time, the movie "Special Forces" was affected by negative public opinion, which resulted in the box office opening high and then falling.
The daily box office is only less than 20 million.
Another fantasy blockbuster "Blood Totem" was even more miserable. On the second day after its release, the box office fell to the bottom, and it was unable to pose any threat to "Artificial Intelligence".
It can even be said that it also assisted "artificial intelligence" from the side!
After all, compared with "Blood Totem"'s score of 3.8, even if "Artificial Intelligence" has flaws, it will definitely beat the opponent.
The outbreak of "Artificial Intelligence" has also led to the follow-up of two upcoming movies, Alexander.
But it is difficult for them to treat "Artificial Intelligence" like they treat "Special Forces Assault" or "Blood Totem".
Because the star of "Artificial Intelligence" is a child, even though he is a foreign child, can they use the child to make a scandal?
As for domestic actors, Chen Wen doesn’t need to say much.
For an actor of Chen Wen's level, unless there is conclusive evidence, there is no point in hacking!
The same goes for Wen Qing!
Of course, there is another point, that is, the gain outweighs the loss.
It is impossible to deal a fatal blow to "Artificial Intelligence", so if you do it, it will only disgust Li Yi and the others.
But in this case, when the situation changes, the other party can also discredit himself.
If the reputation of "Blood Totem" is good, then Jiuzhou Film and Television may not mind adding obstacles to "Artificial Intelligence", but now, they have too much to take care of themselves.
Lingdiankanshu.com
Even if you target "Artificial Intelligence", you are just making a wedding dress for others, harming others and not benefiting yourself.
Not only is it not self-serving, but crucially, it also costs money to discredit your opponent.
By August 13, "Artificial Intelligence" had been in theaters for five days, with a total domestic box office of nearly 700 million.
On the other hand, the martial arts masterpiece "Nine Swords" produced by Hong Kong Star Entertainment and Feitian Entertainment and directed by the internationally renowned director Qiu Feng was officially released on this day.
Qiu Feng is a veteran director in Hong Kong. He once worked in Hollywood and achieved good results.
At the premiere of "Nine Swords", the other party also sent an invitation letter to Li Yi.
However......
After watching the movie, Li Yi and Mu Qing looked at each other in confusion.
It's true that "Nine Swords" is a martial arts movie, but Li Yi can't understand what Feitian Entertainment and Hong Kong Star Entertainment think, or what Qiu Feng thinks.
This martial arts movie actually has a lot of advertisements embedded in it!
Li Yi was completely dumbfounded.
In fact, not only Li Yi was dumbfounded, but many fans who attended the premiere were also dumbfounded.
There is nothing wrong with the fact that martial arts movies are inseparable from alcohol, but the problem is, who has ever seen the knights in martial arts movies drinking "branded wine"?
Forget it.
Then, in the film, there is a character who is good at using hidden weapons. As a result, the opponent actually uses nuts as hidden weapons. This is understandable, but these nuts also have a brand name.
And they also broadcast advertisements by mouth!
Anyway, the plot was originally quite good, but with the addition of these things, it became difficult to think about the drama!
Do you think this is the end?
There is even more outrageous clothing advertising!
Li Yidu was a little skeptical. Was this movie a script that was advertised first and then written?
Otherwise, why would the clothing store owned by the first family in Jianghu be actually a clothing brand in reality?
Then "Nine Swords" successfully became a hit.
It's just that it's not the movie that's popular, it's the advertising.
"Watching such a lonely, costume version of an advertising movie?"
"Weird things happen every year, but this year there are a lot of them. In the past, "Special Forces" had embedded ads that caused the movie to open high and then go low. This "Nine Swords" is even more awesome. It directly customized the movie for the advertising company. The key is, is it so special?
It’s a martial arts movie!”
"As expected of an internationally famous director, his business vision is simply unparalleled. So the question is, why the hell should I spend money to buy tickets and watch commercials?"
"Three squirrel nuts can actually be used as concealed weapons? I learned it, I learned it!"
"Movies should have subtitles next to them: don't imitate!"
"The godly "Shenzhou Daqu" is powerful enough! I kneel down to the internationally famous director!"
"I can say that my attention was completely attracted by the advertisement, and I can't even remember what the movie was about."
However, what is even more interesting is that the box office of "Nine Swords" on the first day was actually pretty good!
However, in the film review area, the film was criticized for dominating the screen, and the scores were only 10 points at the highest and 2 points at the lowest!
Advertising placement in movies is not new. There are many examples of successful advertising placements without affecting the quality of the movie or the audience’s viewing experience.
However, a martial arts movie like "Nine Swords" with large-scale product placement is really unique and has no other products!
In fact, the more famous a director is, the more manufacturers will be willing to spend a lot of money to place advertisements.
For example, in Li Yi's "Artificial Intelligence", many brands wanted to insert advertisements, but in the end, only a very small part of the advertisements were inserted.
Therefore, Li Yi estimated that the reason why "Nine Swords" has so many advertisements is probably because the other party gave too much.
Don't look at it. It seems that "Nine Swords" had a high opening at the box office but a low performance. It also had a bad reputation and was criticized by all kinds of people.
However, these manufacturers who place advertisements actually do not lose at all.
Because the publicity effect is indeed achieved!
Both the movies "Nine Swords" and "Special Forces" were greatly affected by product placement.
This also made Mu Qing feel sad.
Because "The Wrong Ride" she is filming also has product placement.
"Placement of ads is normal, especially in movies with realistic environments. Sometimes placement of ads can make the movie appear more real, such as elevator ads, building posters, food, drink, clothing, etc.
Advertisements can be inserted, but there must be a certain degree..." Li Yi has no objection to advertisements being inserted into movies.
Of course, it is definitely impossible to let the advertising take over the spotlight like in "Nine Swords".
However, this reminded Li Yi of a movie that was blatantly advertised!
Li Yi couldn't help but smile. If this movie were to be filmed, the revenue from the product placement would be enough to double the profits before the film even started filming.
Moreover, unlike "Nine Swords", if that movie is made, those product placements will definitely not take the spotlight, because they are part of the content of the movie!
Still a very crucial part.
It's really interesting.
ps: Everyone should know which movie it is, right? It’s the end of the month, and your monthly pass will expire soon if you don’t vote, so come and order some!
