Due to the failure of "Nine Swords" by itself, the schedule of "Artificial Intelligence" is almost dominated by one company.
Of the three movies, only one, "Special Forces", was more reliable, but it was also disgraced by being implanted with foreign advertisements that insulted China.
Then, the remaining "Blood Totem" was a disaster on the first day. Although "Nine Swords" relied on Qiu Feng's name and the topic of product placement, it got nearly 100 million in the first-day box office.
But in the follow-up, "Nine Swords" was completely abandoned.
If there are similar movies in the same period, then the crazy product placement in "Nine Swords" may not be a big deal, but in the same period there are "Artificial Intelligence" and "Special", which although its reputation is a bit worse, the quality is pretty good.
"War Assault", the endings of "Nine Swords" and "Blood-Burning Totem" are naturally implanted.
"Spring River Plumbing Duck Prophet" is a barometer of a movie after its release. Theaters always know it before the producer does.
Therefore, the film arrangement naturally began to tilt towards "Artificial Intelligence".
Originally, several blockbusters were trying to suppress "Artificial Intelligence", but after a long period of trouble, it actually seemed like several blockbusters worked together to help "Artificial Intelligence" clear the schedule, leaving "Artificial Intelligence" with almost no competitors.
"Artificial Intelligence" also lived up to expectations, with a box office of over 1 billion in its first week of release. Although it was not as good as "Garland Under the Mountain" and "I'm Not the God of Medicine" in terms of box office, such box office was enough to make "Artificial Intelligence"
Become the biggest winner of the summer season.
And "Artificial Intelligence" is different from other movies. This movie also performed well in North America.
The film grossed more than 60 million U.S. dollars at the box office in the three days of its first weekend, and received a very good reputation on IMBD, Rotten Tomatoes, Popcorn Index, etc. At the same time, with the public relations of Dean Pictures, film critics and media also gave this film a high reputation.
The movie is rated higher.
In this way, the extraordinary nature of "Artificial Intelligence" is naturally more evident.
Especially for Chinese science fiction movie fans, the exaggeration of "Artificial Intelligence" almost makes them cry because it is so difficult.
Chinese science fiction movies finally have something worthy of success.
Although "Artificial Intelligence" is a co-production, it is not an exaggeration to say that this movie is domestically produced.
This also boosted the box office of the movie to some extent.
However, Li Yi no longer pays special attention to these things. After the filming of the movie is completed, everything that needs to be done is done, and the rest is left to the market.
There is still one film left, "Ultimate Rescue" by Cheng Hu, which no longer poses a threat to "Artificial Intelligence".
Cheng Hu's movies always follow his personal style. After the release of "Rescue", compared with the previous "Blood Totem" and the botched "Nine Swords", it is still as stable as ever, with a public score of 7.2.
It's neither high nor low. I can only say that Cheng Hu is old and can't play anymore. The movie lacks some explosive points, but it is better than stability.
It’s just that this summer, it seems that advertising is destined to be the protagonist.
"Ultimate Rescue" was not hacked like "Special Forces", nor was it as bad as "Nine Swords". As a result, there was also a problem.
However, the problem is exactly the opposite.
Because "The Rescue" accepted an advertising contract from a well-known international brand, it was agreed that there should be at least 5 scenes of advertising placement in the movie. As a result, after the movie was released, there were no advertising scenes from beginning to end. For this reason,
"Ultimate Rescue" was sued by the brand, and the compensation amount was as high as 100 million!
This amount also set a record.
Of course, this lawsuit itself is not negative news for the movie, but it has aroused the curiosity of the audience, who went to the movie specifically to look for advertisements.
However, being sued is indeed not a good thing for Cheng Hu and the producers of "Ultimate Rescue".
After all, that brand gave "Ultimate Rescue" an advertising placement contract of more than 20 million, but it was treated like this. This will make it difficult for Cheng Hu's movies to get such an advertising placement contract in the future.
It becomes much more difficult!
...
Beijing Film Academy, Li Yi was invited to participate in a director's symposium on the theme of "The Current Situation of Chinese Film Creation" organized by the Beijing Film Academy!
What’s interesting is that several directors from this summer’s film festival attended this symposium.
Among them are directors Wu Junming, Feng Nansheng and Qiu Feng.
Kung Fu superstar Cheng Hu is also on the list.
Li Yi also met many old acquaintances here, such as Zhao Zheng, Lin Yue, Luo Teng, etc.
This director's symposium is actually not that serious.
The theme of "The Current Situation of Chinese Film Creation" is actually very broad, and this director's symposium is where directors sit together and talk about movies.
Because in this summer season, it can be said that in August, "product placement" became the real protagonist, so naturally the matter of "product placement" was mentioned.
Wu Junming can be said to be the sufferer of "product placement".
Therefore, the host of this symposium first asked Director Wu Junming what he thought about product placement in movies.
"I believe everyone knows what happened not long ago. In fact, "Special Forces Assault" was very wronged, and I was even more wronged. Of course, we are also responsible. Because we did not understand the past of the brand implanter, we were beaten.
Caught off guard."
"There is nothing to say about product placement in movies. In "Special Forces", there are not many product placements, and they will not affect the movie viewing experience. If it were not mentioned, the audience might not notice it at all, but I think in the future, there will be more product placement in movies.
When advertising, you must choose a good brand, otherwise, everyone will see the result." Wu Junming is indeed very hard-working.
You really can’t blame Wu Junming for this matter, because he did decide the location of the product placement, but it was not him who decided which brand to cooperate with.
Then there is Qiu Feng. Qiu Feng is called an internationally famous director. This is not just a random statement. He has indeed been successful in Hollywood.
And it was a commercial success, but later he messed up a few big productions and couldn't survive in Hollywood. The domestic market coincided with the explosion, so Qiu Feng came back.
"There's nothing to say. I just wanted to try out the possibility of inserting advertisements in costume movies. As you can see, the number of embedded advertisements is actually not that much compared to those in modern movies. But in costume movies, inserting advertisements into modern movies is not that much."
It is really difficult to advertise products without making any noise." Qiu Feng said calmly and authentically.
Although "Nine Swords" was a hit, Qiu Feng actually made a lot of money, because this movie had already made a lot of profits before filming started.
The advertising brand side did not suffer either. Although the movie did not do well at the box office and received a bad reputation, it sparked a hot topic of complaints about product placement and gave their brand enough exposure.
Next came Cheng Hu, who smiled and said: "In fact, if you pay careful attention to "Ultimate Rescue", you will find that the advertisements implanted by the brand have indeed appeared, but they are probably too moist and silent, so let
Everyone has ignored it, so how exactly the product placement should be displayed is indeed a big question worth studying!"
As a popular fried chicken director and the biggest winner of this year's summer season, Li Yi cannot be ignored.
