Chapter 424 Director Dog, Really Knows How to Play
I heard Li Yi say: I have a bold idea!
Everyone's expressions were different, some were looking forward to it, some were showing disdain, and some were just looking forward to it.
"I was thinking that if the product placement is too subtle, the brand will be dissatisfied; if it is too conspicuous, the audience will be dissatisfied; if it is not placed, our film directors and investors will be dissatisfied. So how can we do it so that everyone can
Are you all satisfied?" Li Yi said with a smile.
"Director Li, your idea is really interesting. Now the question is, can this be solved?" Qiu Feng asked with a smile.
Everyone else also looked at Li Yi.
Who wouldn’t want to satisfy everyone if they could?
But how to have both your cake and eat it too?
Li Yi smiled and said: "So, I said, I have a bold idea."
"In fact, in the final analysis, movies are made for the audience, and product placement is also for the audience. Therefore, this problem is actually just a question, that is, how to make the audience see satisfactory product placement?"
"Who would like to spend money to buy tickets and watch advertisements?" Cheng Hu asked.
Everyone else nodded, right?
Everyone buys tickets to watch movies, but who would like to buy tickets and watch advertisements?
"Let's take "Nine Swords" as an example. Why don't audiences like the advertisements of "Nine Swords"? I think it's because everyone thinks that if those advertisements are gone, the movie will be better, right?" Li Yi looked at Qiu Feng and asked
road.
Qiu Feng nodded and said: "That's true. The reason why the audience complained was because they thought it was too abrupt! The content of the advertisement and the movie are separated!"
"Yeah, so what if advertising becomes an integral part of the movie?" Li Yi asked.
"Does Director Li mean to directly make a movie with an advertising theme?" Wu Junming asked doubtfully.
"Probably not. Such words are too restrictive." Qiu Feng shook his head.
"I mean, what if the advertisements that appear in the movie are the plot of the movie? For example, advertising in the movie or something..." Li Yi replied with a smile.
"Haha, it sounds nice, but in fact, can it really be done? How about Director Li give us a demonstration?" Luo Teng suddenly sneered.
The others heard Luo Teng's strange words, but they didn't say anything. Instead, they all looked at Li Yi with interest.
"Okay, so I said I have a bold idea. Well, how about letting the main actor advertise directly in the movie, or in a different way?" Li Yi said with a smile.
"Director Li, are you kidding?" Qiu Feng looked stunned.
Everyone else also looked surprised.
"I'm not kidding. Speaking of which, Director Qiu's movie inspired me. Well, I can't say what the specific effect will be. I'll know when the time comes." Li Yi said with a faint smile.
"It's said that Director Li likes to take unconventional paths. I just found out today that this is really the case, so I'll have to wait and see." Qiu Feng said with a smile.
What the directors said at the symposium spread quickly.
Of course, Li Yi has become the biggest focus again.
In particular, he said that he wanted to make a movie and have the lead actor advertise blatantly and in different ways in the movie.
It’s hard not to attract attention. After all, there have been frequent problems with product placement in movies recently, and it has become a topic that cannot be ignored in this summer’s movie.
And Li Yi's fame and appeal are top-notch.
Therefore, when he said these words, they were immediately reported by many media.
Movie fans and netizens are also discussing this.
"Isn't that right? I don't object to product placement in movies, as long as it's not too obvious, it's okay, but it's a bit outrageous to directly let the leading actor advertise in the movie, right?"
"As expected of a dog director, as always, dogs can make science fiction movies well, so what's so strange about advertising movies? Look forward to it!"
"Yes, I'm looking forward to Director Gou's advertising film. I'll have to see what Director Gou can do with product placement."
"..."
Outside netizens discussed it hotly, but many domestic brand manufacturers, especially advertising brands that had cooperated with Li Yi, came to visit as soon as they learned the news.
This kind of reaction from netizens and the reaction from brand manufacturers can be said to make directors like Luo Teng envious and jealous.
Other directors placed too many advertisements and were criticized to death, but Li Yi decided to make a commercial movie, and the result was that they all looked like curious babies. Is this a double standard?
Then Ji Qiusheng immediately called Li Yi: "Xiao Yi, what's going on? Is the report true? Recently, several big brands I have cooperated with have asked me for news."
Li Yi thought for a while and said with a smile: "Of course it's true. Later I will ask the boss to announce the types of advertisements that will be embedded in the movie. If they are interested, they can participate in the bidding then!"
"Bidding?" Ji Qiu's voice sounded a bit spartan.
"Of course, the pits are limited, the one with the highest price will get it!" Li Yi felt more and more that this matter was very interesting.
Soon Li Yi returned to the company, and Mu Nanxing was also there.
Apparently he heard the news and came here to see if what the media reported was true.
"Of course it's true, and this time, we will directly invite interested brand manufacturers to bid!" Li Yi said with a smile.
"Bidding?" Lou Jianjun, Mu Nanxing and Ji Qiusheng were all a little confused!
Although directors like Li Yi generally make movies, there are many people who want to place advertisements.
Usually they come to you on their own initiative, but like Li Yi, this is really the first time that a brand directly comes to bid.
"By the way, we still want to make this movie a co-production. We can talk about this matter. It's best to find someone with strength. Well, after all, our movie needs to be advertised for them internationally!" Li Yi became more and more excited.
I think this movie is really a gold mine!
And if it's a co-production, the value of product placement will be even more exaggerated.
After all, it was advertised on a global scale.
Of course, maybe the brand side will also have doubts about this, but this is a two-way choice. Li Yi and the others also need to screen the brand side, at least the brands that do not have particularly fatal stains. Otherwise, "Special Warfare"
"Assault" is a negative teaching material!
Li Yi's new movie is really going to be an advertising movie, and it actually requires the brands that place the ads to go through an open bidding process.
After this news came out, it can be said that there was an uproar immediately.
"This is so outrageous!"
"Is this still a movie?"
"Director Dog is really good at playing. Although I think it's outrageous, I'm still really looking forward to it. What the hell is it?"
"Director Dog, this is a real dog. He directly invites bids to the public and tells everyone publicly. I just want everyone to watch the advertisement. Do you want to buy the tickets?"
"Then upstairs, do you want to buy it?"
"Such an interesting movie, I must buy it!"
"Interesting? You call this interesting? What's wrong with this world? There are so many people paying to watch advertisements. It's simply outrageous!"
