The question of whether "The Truman Show" is an art film is actually impossible to debate.
But it is undeniable that, regardless of whether it is literary or commercial, the movie "The Truman Show" has already achieved higher exposure and topic popularity than many commercial movies.
And "The Truman Show" is so popular that just the reveal of the film's genre has caused so much discussion and inspired many directors.
Since "The Truman Show" promotes the movie in the name of product placement, and the effect is so terrifying.
So why can't they?
As for the value of product placement at 420 million?
This is not a problem at all.
After all, it’s just in name, right?
However, before they could take action, Li Yi once again dominated the front page.
"What does advertising worth fifty million look like?"
Yes, because "The Truman Show" is about to release its first commercial worth 50 million shot by Lehehe!
This topic immediately became a hot search topic!
It attracted the attention of countless netizens.
After all, advertising worth fifty million has really... never been seen before!
Of course, this is actually a gimmick. In fact, the embedded advertising and sponsorship fee of 50 million, for Lehaha, also include the film’s use of advertising as a publicity stunt.
Lehaha is not a fool, they must think it is worth it, so they are willing to pay such a high price.
In fact, even before the movie was finished filming, Lehaha had already gained a lot of brand exposure.
And this time, it is also a promotion, for the movie and for Lehaha.
No, it has easily become a hot search, and what is this sky-high price advertisement worth "50 million" like?
It is extremely curious to everyone.
With this gimmick, it is enough to attract millions of people to watch this product placement.
"Weird things happen every year, especially this year. What kind of advertising can be worth fifty million?"
"Director Dog seems to be quite famous in the advertising circle. Will this be a particularly creative advertisement?"
“What idea is worth fifty million?”
"Anyway, just wait until the answer is revealed!"
Not only the media, but also netizens are curious. In fact, people in the film and advertising circles are even more curious about this so-called "50 million" worth of advertising.
After all, it is really difficult for them to imagine what kind of advertisement is worth such a sky-high price based on imagination alone!
The most awesome thing about the movie "The Truman Show" is that product placement is part of the movie.
And the key is, even if all the ads are released, there are still no spoilers for this movie.
Penguin Video, as the broadcasting platform for this "50 million sky-high price" advertisement, also spent a lot of money on resource replacement.
But the result is obviously very gratifying for Penguin Video.
Because this "sky-high price" advertisement has already attracted the attention of tens of millions of netizens even before it is aired.
It directly pushed this news to the top of the hot search list.
But many people in the advertising industry marvel at the marketing of director Li Yi, how awesome it is.
The 420 million product placements have already harvested a lot of popularity, and then if you break it down, Lehaha’s 50 million product placements once again lead the topic list.
It successfully aroused the curiosity of countless people.
This in itself is an extremely brilliant marketing strategy.
"The Truman Show" is an art film?
Who has ever seen an art film promoted with such terrifying intensity?
Since the topic of "sky-high price product placement" was born, it has generated more than hundreds of millions of topics.
Let alone literary and artistic films, even super blockbusters do not have such a publicity configuration.
What makes people even more envious and jealous is that such a good effect and such a high exposure did not cost a penny and made hundreds of millions.
And the key point is that no matter what the content of this advertisement is, it is conceivable that after the advertisement content is exposed, it will inevitably become a hot topic.
Lin Sheng is a student majoring in advertising at Beijing Media College.
Recently, the sky-high advertising and marketing case of Li Yi's "The Truman Show" has become their research topic.
Of course, even without this assignment, Lin Sheng was still curious as to what kind of advertisement could be so valuable.
Although, he understands that Lehaha's 50 million cannot be fully counted on the design of the advertising content, but more on Li Yi's fame, appeal, and the spread of his movies.
But this doesn't stop them from using "sky-high price" advertising as a gimmick to hype it up!
And there is no doubt that it is very successful. If nothing else, let’s just say that this time, at least the people who watched the advertisement were
So what exactly is the above content?
"The Truman Show" - Lehaha commercial, will be launched on Penguin Video at 8pm.
Therefore, Lin Sheng and his roommates were waiting in front of the computer early, waiting to see what this first advertisement, which was even regarded as a classic marketing case by their mentor, would look like!
"What kind of content do you think it will be?" Lin Sheng couldn't help but ask before the time came.
"I think it must be an excellent idea! Otherwise, Lehaha wouldn't be able to pay such a high price, right?" Lin Sheng's roommate said, raising the frame of his glasses.
"It must be impressive to attract so many people and pull off such a big stunt. After all, that's Li Yi." Another roommate also nodded.
The time finally came to 8pm!
This much-anticipated, sky-high price advertisement officially reveals the true face of Lushan!
Then......
I saw a foreign woman appear in the picture.
With a weird smile on his face, he was holding a bottle of Lehaha family size cocoa drink in his hand.
"Lehaha cocoa is made from natural cocoa from the Nicaragua mountains and contains no artificial sugar... of all kinds of cocoa, Lehaha cocoa is the best!"
And then...no more!
Lin Sheng and others looked at each other in confusion.
Everyone felt as if they had eaten shit.
Fifty million?
Sky-high price?
Amazing idea?
What the hell, you’ve been waiting for so long and this is the result?
That's it?
That's it?
What the hell is this?
The instructor also asked them to watch it carefully and then write a paper. How to write such a thing?
I give you a pen and you write!
In fact, at this moment, people who see this advertising video feel almost the same as Lin Sheng and others.
Although most people don't understand advertising, they can judge the quality of an advertisement's creativity.
But this ad is... outrageous!
It’s not that the advertisement itself is outrageous, but it has the aura of “50 million” and “sky-high price” to implant the advertisement. Everyone’s expectations for this advertisement are too high. Well, it’s like, a person who claims to be the royal chef of the palace cooks for you.
Then, it felt like he poured you a glass of boiled water directly.
