The sky-high price of 50 million yuan in advertising reveals the true face of Lushan.
But instead it completely detonated public opinion.
It's not because the advertisement is too good, but because the advertisement is too, too, too ordinary.
Where is the creativity in this?
That's it?
Fifty million?
Isn’t it even worth five thousand yuan?
I'm better at fucking than you! This is everyone's first reaction when they see this "mediocre" to outrageous advertisement that's just a few seconds long!
And, there's really nothing wrong with that.
In this era of bombardment with all kinds of advertisements, such advertisements really make me better than you.
At this moment, many people have the illusion that this is fake!
It must be fake!
Otherwise, why would you feel this way?
Apart from the fact that the foreign actress is pretty and can speak the advertising slogans fluently, it can be said that she has no merits!
The contrast is too great.
It is literally several light years away from the advertisement that everyone expected. Anyway, it is hard to believe that this is an advertisement that Lehaha spent tens of millions to buy.
Are stupid people rich in money?
Also, what the hell is Li Yi?
When your talents are exhausted, have you started to cheat money by relying on your fame?
Everyone felt that Lehaha had been completely deceived by Li Yi. No, not only Lehaha, but also they all felt that they had been deceived.
However, Penguin Video clearly marked that this advertisement indeed came from Li Yi and from "The Truman Show"!
So the question is, what the hell is this?
This oral advertisement, which lasted only a few dozen seconds, filled the screen with dense barrage.
And it was retweeted like crazy. Of course, the comments and forwarded comments were all kinds of complaints.
"Fuck, that's it? That's it? That's it?"
"Damn it, 50 million yuan in advertising, that's all?"
"But I'm uneducated, so I can go all over the world with just one word!"
"Fuck, fuck!"
"Who can tell me where this advertisement is?"
"Let go of that advertisement and let me do it! I'm better at it!"
It exploded! This mediocre advertisement completely exploded, and the popularity exploded.
In fact, not only netizens were dumbfounded, but also media people and film directors who were paying attention to this advertisement were also dumbfounded.
The first reaction is that this must be fake.
The publicity was so big that it whetted everyone's appetite. It was always emphasized that it was a sky-high price advertisement, a sky-high price advertisement, but the result was this?
"Shocked! This is the product placement that Lehaha bought at a sky-high price of 50 million yuan. I was stunned after reading it!"
"That's it? The 50-million-dollar advertisement is causing controversy. It's not too exciting, but it's too mediocre!"
"How can you sell a quality advertisement worth 5,000 yuan for a sky-high price of 50 million yuan?"
“After watching the 50-million-dollar advertisement, netizens said: Leave me alone!”
"Brand owners collectively used their wits to capture a 5,000-yuan advertisement for a price tag of 50 million!"
Of course, laymen watch the excitement, while insiders watch the door.
Countless netizens complained about this so-called sky-high price advertisement, which was outrageously mediocre and had no hidden elements to explore.
They all felt that Lehaha was taken advantage of, spending 50 million yuan to buy a 5,000 yuan quality advertisement.
But the insiders were all shocked.
Lehaha lost money?
Is the brand owner of Lehaha a fool?
People who really think this way really don’t understand advertising!
In fact, with the sky-high price of 50 million, no matter what kind of advertising content it is, it is difficult to satisfy people.
But it was this extremely mediocre advertisement that really made Lehaha smile.
Otherwise, just look at the popularity of the topic caused by this advertisement. Tens of millions, no, even hundreds of millions of people have heard about this advertisement.
What kind of publicity and exposure is this?
Of course, doing this will attract countless eyes and make countless people complain and abuse you.
Despite the huge amount of exposure.
Although the effect obtained is beyond imagination.
But doing so is definitely a double-edged sword for the movie "The Truman Show."
Because, would such an advertisement really appear in the movie "The Truman Show"?
Also, if The Truman Show was filled with mediocre product placement like this, would the movie still be watchable?
The next day.
Lin Sheng and others came to the classroom.
Their mentor stood on the podium.
This short and mediocre ad was re-run.
"What do you think of this advertisement? Do you think it is mediocre? Do you think, as the media said, that the brand owners have collectively reduced their intelligence? The sky-high price of 50 million yuan to buy a quality advertisement of 5,000 yuan?"
All the students below nodded in agreement!
But the instructor smiled and said: "This advertisement is indeed mediocre. Let alone 50 million yuan. In terms of creativity, it is not worth even 5 yuan!"
"Hahaha!" Lin Sheng and other students couldn't help laughing.
Suddenly the instructor glanced at the students below, the smile on his face disappeared, he shook his head and said: "I am very disappointed!"
The students all thought that the instructor was disappointed with the advertisement, but the next moment, the instructor's words made the smiles on their faces freeze.
"I'm very disappointed in you!" the instructor said, looking at the students.
"Others may think so, but you are advertising students and you actually think so too. I'm really disappointed!"
"Come and see, what is this?" The instructor specially drew a red circle on the playback volume at the bottom of the video and looked at everyone and asked.
"Look again, what is this!" Then there is a screenshot of the number one hot search and number one topic list.
"You still think this advertisement is mediocre? It's not even worth five dollars?" The instructor looked at the students with a look of irony.
Lin Sheng was stunned immediately!
In fact, all the students below were confused.
Because they understood what the instructor meant.
Especially this data.
Looking at the number of views, in just one night, this advertisement, which they thought was mediocre and not worth even five yuan, had more than 10 million views!
Yes, you read that right, tens of millions!
And the number of comments below exceeds one million!
It can be said that this volume of views and comments are simply exaggerated to the point of no end!
Such data, mediocre? Only worth five dollars?
There is also the number one hot search list, and the number one topic hot list.
Compared with the second one, the popularity is almost not on the same level.
"This is a real marketing master, this is a real creative master!"
"What do you think of a 50-million-level advertisement?"
"I believe that no matter what kind of content it is, you will be disappointed. No matter how good it is, you will feel that it is not worth it at all!"
"But this extremely mediocre advertising content has succeeded in making you feel a sharp contrast, which is why we have this horrifying and exaggerated data!"
"Hahaha, silly? At this moment, they may have already bloomed with joy!"
In fact, this is also true.
Lehaha looked at those data at this moment and couldn't be too happy.
