Chapter 438: Refresh Li Yis record of product placement?
In fact, the media's sense of smell is still very sensitive.
In other words, reporting on sky-high advertising prices is mediocre, reporting on 50 million ads is only worth five yuan, and so on.
Is it really because they don't understand the ropes?
No, no, no, they are completely happy to stand together with ordinary netizens and report this matter from their perspective.
But turning around, they began to analyze one after another. This case was simply an example that could be recorded in the history of movie promotion and marketing hype.
Netizens also suddenly realized it.
"Damn it, I've been making trouble for a long time, and it turns out that the clown is actually me!"
"Director Dog, do you know that your tutor is so awesome?"
"Director Dog, please, be a human being!"
"Looking back, I realize this is a big devil playing with people's hearts!"
Then, you see, another wave of fresh hot topics was detonated.
How confused I was before, now I feel how shocked I am.
Many directors were stunned for a moment.
You know, before this, it can be said that product placement in movies was not a good thing in the eyes of most people.
For example, "Nine Swords" was criticized miserably.
However, Li Yi forcefully used product placement to make it more interesting.
Moreover, he gained both fame and fortune. He did not spend a penny, but earned an excessive amount of attention.
There is a sense of "making product placement" popular.
However, the stupid netizens actually bought it!
And this mediocre advertisement only made them more curious about Li Yi's movies.
Such popularity has made countless directors and film producers jealous.
All kinds of envy, jealousy and hatred!
And this also made some directors who were already eager to try it make a decision directly.
It can be said that Li Yi set a good example for them.
Of course, with Li Yizhuyu in front, the first person to eat the crab will eat until he is full.
Although they can't be the first person to eat crab, they can always be the second person to drink soup, right?
There is a lot of potential for advertising-themed movies!
In fact, Qiu Feng had already started thinking about it after Li Yi's movie product placement earned 420 million and successfully caused a sensation.
In fact, as a director, Qiu Feng is quite famous.
At that time, he started to find several co-writers to customize the script.
What script?
An advertising-themed movie script, of course.
Although he doesn't know what kind of movie Li Yi's "The Truman Show" is.
However, Li Yi made a fortune of 420 million just from product placement. The key is that he actually used it to promote publicity, and the effect was shockingly good.
And now, Li Yi has succeeded in creating another wave of hype with an extremely mediocre advertisement.
What makes Qiu Feng even more jealous and jealous is that his "Nine Swords" also has a large number of product placements, but the effect is exactly the opposite.
Who scolded Li Yi for product placement?
No, on the contrary, everyone, including the media, is touting Li Yi's marketing hype as a classic example.
So, quickly, while the popularity of "advertising placement" brought up by Li Yi has not cooled down.
Qiu Feng joined hands with Hong Kong film and television companies, Hong Kong Star Entertainment and Oriental Image, to hold a massive new film trailer.
In fact, not to mention, Qiu Feng still has some ideas.
The title of his new movie is "The King of Advertising"!
And this time, Qiu Feng also learned from Li Yi and wanted to invite major brand manufacturers to bid for product placement in this movie.
The content of Qiu Feng's "The King of Advertising" is actually quite interesting, or quite creative.
In his movie, several major brands will compete for advertising creative supremacy.
Brands who want to place advertisements can ask an advertising company to design creative advertisements, and the creative advertisements will become the design of a certain character in the movie.
Yawenba
Such a subject matter, coupled with Qiu Feng's fame, although it feels a bit like parroting, after all, this is the time of the "advertising craze" brought by Li Yi. Therefore, although the effect is not as outstanding as Li Yi's original, it is still
It attracted a lot of attention.
Of course, the key still depends on whether these brands are willing to buy it.
Therefore, the embedded advertising bidding auction has become the key.
Li Yi received a sky-high 420 million yuan in product placement advertising fees, so how much product placement advertising sponsorship fees Qiu Feng's "The King of Advertising" could get has also become the focus of many people's attention.
And the results are shocking!
Because the total price of the product placement auction for Qiu Feng's "The King of Advertising" was even higher than that of Li Yi's "The Truman Show"!
Reached 503 million!
It can be said that it directly refreshed the record of product placement created by Li Yi not long ago.
Naturally, the media immediately reported this breaking news.
"The era of product placement is coming? There was Li Yi before us, and Qiu Feng after us!"
"Internationally renowned director Qiu Feng's new film "The King of Advertising" has once again been popular among brands, with product placement advertising fees reaching a new high!"
"503 million! "The King of Advertising" breaks the record for product placement!"
It’s just that Qiu Feng underestimated the IQ of netizens!
In fact, we can't blame Qiu Feng. After all, the sky-high advertising fees for Li Yi's new film were planned and real.
Those brand manufacturers are not fools. How much money they spend to buy advertising depends not only on whether it is worth it, but also on the face of the brand company.
Being scolded for being stupid and having too much money will also affect the brand's image.
The reason why Li Yi has such high appeal to brands is inseparable from his achievements in the film and advertising circles.
But Qiu Feng obviously can't.
But he had to do it!
So naturally, the majority of netizens and media are skeptical about what is going on with this 503 million.
Why?
Yes, in everyone's opinion, the traces of Qiu Feng's actions are too obvious.
This is the difference between being the first to try something and being a follower.
The fact is, does Qiu Feng really have such strong appeal?
The answer is no!
503 million is indeed true!
But don’t forget the conditions behind this amount.
For some brands, they really don’t care about spending more money, as long as the money spent is worth it!
This 503 million, in fact, the conditions are far more harsh than Li Yi's "The Truman Show"!
There are extremely high requirements for the box office of movies!
It can be said that this is a painted pie.
In order to achieve stronger publicity effects and gimmicks, and to allow the brand to offer higher prices, Qiu Feng even proposed the conditions himself.
The guaranteed box office of the movie is 2 billion Chinese dollars. Only when the movie reaches this box office can "The King of Advertising" receive part of the sponsorship fees.
To get all the sponsorship fees, the box office of "The King of Advertising" needs to reach a record-breaking 4 billion Chinese dollars!
That’s why there is such a high apparent price tag for product placement!
Because numbers are just numbers, and for brands, they are not really presented anyway.
The benchmark is a box office of 2 billion. Once it fails to reach 2 billion, it can even be said to be a waste of tickets. Who doesn't like this?
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