"Heaven Replies" has top-notch theater attendance and performance.
This is not surprising, after all, in the name of Li Yi's works, Li Yi's many well-reputed works have still accumulated a huge number of fans.
Therefore, most of the people who paid special attention to the screenings of this movie on the first day and bought tickets to watch the movie were fans of Li Yi.
Moreover, most of them are senior movie fans, because Li Yi is best known as a tear-jerking director and is best known for his sensationalism.
It can be said that "Mom Love Me Again" and "The Story of Hachiko", which made people cry all the time, gave Li Yi the most conspicuous label.
"Heaven Replies" is Li Yi's most provocative film after returning to the two non-tear-jerking Hong Kong films "Infernal Affairs" and "Dark War", so it can naturally attract a large number of senior movie fans to take the initiative to watch the movie.
The ratings on the first day of screening can also illustrate this point.
Sure enough, starting from the next day after screening, the attendance and ratings of "Reply from Heaven" began to decline.
Some fans previously said that the emotional resonance of "Heaven Replies" is specifically for those who have felt the love of their grandparents.
This is also true, but there are indeed many such people, but there are also just as many people who are indifferent to it.
It can be said that "Heaven Replies" has a big flaw in terms of cinematography and plot, that is, it is too simple.
Therefore, the attendance rate and word-of-mouth at the screenings declined in the next two days.
And there are more and more reviews with moderate ratings.
Box office forecasting agencies also lowered their box office expectations for the film.
From the initial 300 million, it was adjusted to 100 million.
Theaters' expectations for the film have also been lowered.
In fact, neither Mu Nanxing, Fang Dongbai from Fanhai Films, nor Lou Jianjun from Yi Xing were too surprised by this.
Even in their view, "Reply from Heaven" is actually just an improvisation by Li Yi.
However, what they did not expect, and what many people did not expect, was that times have changed.
Many people overlook a rather special group of moviegoers.
The change is a more special film review written by a more special film critic.
Qin Bing is a famous contemporary educator and children's literature writer. He has also held many positions related to children's education.
He is not actually a film critic, but there is no special certification for film critics in China.
He has also reviewed many movies, but all from an educational perspective.
The reason why Qin Bing paid attention to the movie "Heaven Replies" this time is because he and Xu Ding, the star of the movie, are old friends.
It was a movie about an old friend, and it was a movie in which he was the protagonist, so he naturally had to pay attention to it.
As a result, after watching it, Qin Bing immediately fell in love with the film.
In fact, movies and children's education are often contradictory, especially Chinese movies. It can be said that there are very few excellent movies related to children's education. In the early years, there were some, but in this era, because many people
Children are no longer valued as a movie-watching group.
In fact, this has a lot to do with many inherent concepts of China.
For example, when people say they take their children to watch a movie, their first reaction is to watch cartoons.
Very few people take their children to watch live-action movies.
As for live-action movies, children as a movie-watching group are also ignored for the same reason.
This point can be said to be hugely different from Hollywood.
Due to the film rating system in Hollywood, although the ratings may not be accurate in many cases, at least for children, the rating review is still very strict.
There are already relatively few PG-rated movies, and most of the movies that do well at the box office are actually above this level.
The PG level is also called the ordinary level or the tutorial level. It is recommended to watch it with the company of parents. Some scenes may make child viewers feel uncomfortable.
Not to mention the mass-market G-Class.
As for movies in China, as we all know, the main audience for movies in China is in this age group.
Therefore, unless it is an animated film, few people will specifically shoot children's films.
It is strange to say that when it comes to children, almost all fields say that "children's money is easy to earn." From toys to games to extracurricular tutoring, too many fields are competing for the children's market, but only children's "
In the field of consumption of "spiritual products", "domestic production" is unable to cope with it.
The reason actually has a lot to do with the “emphasis on education” in China.
Back to business.
In Qin Bing's view, "Heaven Replies" is a rare educational film for children.
There are really too few movies like this.
Looking at the current film market, in fact, apart from animated films, there are really almost no outstanding live-action films specifically targeted at children.
Even if there is, it is actually just for publicity needs.
For this reason, Chinese films can truly be said to be lacking in genre films. In fact, they are not horror films, nor fantasy science fiction films, but children's films!
If you take a closer look, since the explosive growth of the Chinese film market, how many of them can truly be called excellent children's films?
As for the box office rankings, it can be said that except for animated films, there are almost no films labeled as children's films.
Even if there are, they are foreign films.
I have to say that this is not a kind of sadness.
Because it must be profitable first, then everyone will be willing to shoot this type of video.
It’s not that no one has tried it, but it turns out that it’s often difficult for movies aimed at children to achieve good box office results.
Family movie?
It seems that the target audience is for family audiences, but in reality?
How many parents will take their children to watch so-called family movies?
Because the family movies we have here are actually also family movies aimed at adults.
As for the kids?
Just watch cartoons.
Although Qin Bing is not a filmmaker, he also hopes that there will be more movies from China that are suitable for children to watch.
Instead of letting the children watch some foreign movies every day.
Education should start from childhood, but what are the results?
In terms of movies, our Chinese children all receive "education" from foreign movies!
Therefore, Qin Bing became even more interested in the movie "Heaven Replies".
This is not to say that this movie is really perfect, especially from an adult's perspective, this movie is far from a classic.
But on the other hand, this movie is indeed very suitable for children to watch.
The movie is too simple, which may be a disadvantage for adults, but for underage children, it is actually an advantage.
