Qin Bing is not a film critic, but he is a celebrity in a specific circle.
Unlike other film critics, Qin Bing's articles are more widely read by parents and people in the educational field.
Of course, it is difficult for articles like Qin Bing's to spread as quickly as some celebrities do.
However, Qin Bing's article and the movie mentioned were easily seen by some old friends.
So out of curiosity, I went to watch this movie.
As the saying goes, "Rare things are more valuable," and "Heaven Replies" may not really be called a classic simply from a movie perspective.
The attractions and highlights are far from being comparable to those big commercial productions.
This is a very simple family film.
But this is an excellent children's movie that has been rare in recent years. Qin Bing is not the only one who thinks so.
Many of Qin Bing's old friends and colleagues also had the same feeling after watching the movie.
"Heaven Replies" is released, Li Yi is not in China, he is busy filming "Life is Beautiful" in North America.
Because the expectations for this movie were not too high, there was no grand premiere.
The movie schedule given by theaters is not very high. Of course, the main reason is that compared with Li Yi's past movies, the box office of this movie is not particularly high.
It is somewhat similar to Li Yi's previous literary films, such as "Cinema Paradiso" and "Su Yuan".
The first-day box office of "Heaven Replies" was not unexpected, and it was not too high.
Only thirteen million.
For other low-budget feature films, this is actually a very high box office.
But for Li Yi's movies, such box office results can almost be said to be at the bottom.
Of course, there is nothing we can do about it. "Heaven Replies" is certainly sensational and tear-jerking.
However, this movie is not a mother-daughter relationship like "The Wedding Dress", nor is it a father-daughter relationship like "The Gift from Room 7".
Compared with fatherly love and maternal love, which have a wider audience and are more likely to resonate with family films, the selling point of grandfather-grandson love and simple grandfather-grandson love is obviously smaller in the audience.
In addition, the promotion of this movie is not that strong, and this movie lacks publicity points, so it is not surprising to have such a first-day box office.
You must know that the original "Cinema Paradiso" was much better than "Paradise Reply" in terms of publicity, and it even won the Golden Lion Award.
However, this kind of literary and artistic drama still lacks commercial elements.
A good movie may not necessarily be a blockbuster.
However, although the reputation of "Heaven Replies" has declined compared to when it was released, it is still considered strong. The score of 8.6 points is enough to prove that in the eyes of those audiences, this is still a good film.
In fact, "Heaven Replies" is not without promotion in the direction of being a "children's movie".
However, the effect did not meet expectations.
There aren't many real family audiences.
"Heaven Replies" is not one of those super-popular superhero movies, and it has no reputation among children.
Therefore, even if children want to watch a movie, generally speaking, they will not deliberately ask to choose this kind of movie.
When parents take their children to watch movies, it’s more about “children watching” and “parents accompanying”!
Therefore, naturally I would not take my children to watch such a movie.
Because as long as the children are not interested, the process of watching movies will definitely be a torment for parents.
This is probably one of the reasons why it is difficult for real children to be born in movies.
Li Yi was naturally notified of the box office performance of "Reply from Heaven", but he did not pay too much attention to it. In fact, such box office performance was already good in Li Yi's opinion.
Similarly, the movies released at the same time did not take this movie too seriously.
The performance of "Heaven Replies" in the next few days was just as they expected, tepid.
People who like it will praise it, but people who don't like it will find it difficult to resonate with it.
After the first day's box office revenue of 13 million, it subsequently received 12 million and 11.2 million.
The box office trend is steady and the decline is not large, but it obviously does not have the potential to explode.
In fact, this box office trend is normal.
Some movies are not guaranteed to be hits just because they have a good reputation.
However, on the fourth day, "Heaven Replies" suddenly broke out.
After two consecutive days of weak declines, it closed at 19 million on the fourth day.
But this day is not a holiday, nor is there any special reason.
Such a sudden surge in box office has left many people confused.
Including Fanhai Film and Television, Mu Nanxing and the others were also at a loss.
"what's the situation?"
For a movie to suddenly break out against the trend, there must be a reason, let alone a sudden surge of more than 60% in box office. Such an explosion cannot be without reason!
Soon, Fanhai Film and Television launched an offline investigation.
It turned out that among the audience in the theater, many older viewers suddenly appeared with their children to watch the movie.
Although "Heaven Replies" is about the love between grandfather and grandson, it does not mean that the main audience of this movie will be this.
Because the elderly have never been the mainstream audience for movies, it can even be said that there are very few movies that can attract the elderly to watch movies.
However, "Reply from Heaven" is an exception. The key is that the reason for the surge in box office is really because of the addition of such a neglected audience group.
Although the reason for the movie's skyrocketing box office has been found, it is even more puzzling.
Why?
How did you do it?
You know, movie promotions and stuff, targeting the elderly?
Are you kidding me?
However, it attracted so many grandsons and grandsons to watch the movie. How did they get the news?
Also, how did you get attracted?
The results of the offline interviews were even more puzzling.
"Old man, do you often take your grandson to watch movies?"
"How can that be possible?"
"Then how did you come up with the idea of taking your grandson to watch this movie?"
"Hey, an old friend of mine recommended this movie. He praised this movie to the sky and asked me to take my grandson to see it when I have time. So here I am. Not to mention, this movie is really good. What about us?
Sooner or later, I have to leave one day, but I can’t let go of my good grandson. After watching this movie, maybe I can feel relieved when I leave one day.”
This is obviously not the answer reporters want.
So this makes people even more confused, what is the reason?
They didn't find any clues on the Internet, and when many elderly people were interviewed, they mostly said that they were recommended by old friends.
But the question is, how do you get old friends to recommend this movie? How do they think of watching this movie?
On the fifth day, the box office of "Reply from Heaven" increased again. Although it was not as big as before, it should not be underestimated.
It reported revenue of 22 million that day.
I thought this was the end, but I didn't expect it to be the sixth day.
"Heaven Replies" unexpectedly broke out again, with sales of 28 million that day.
But this time, the media and Oceanwide Films finally found the reason for the movie's box office explosion.
