Li Yi did not expect, Mu Nanxing also did not expect, and the instigator behind the scenes did not expect that this script leak incident would unexpectedly become popular on the Internet!
The initiator, the mastermind behind the scenes, is a Hong Kong star. It was Wu Ting's agent Lin Mei who proposed this idea, and it was He Tiancheng who agreed with this idea.
Hong Kong Star Entertainment operates this matter.
In fact, this matter does not cost much, and it is of no use to other movies, especially action movies like "The Legend of the Walled City". Even if the plot is leaked, it will not actually affect the movie, because this kind of movie
, the main selling point of this product is not the plot.
But "Mom Love Me Again" is different, this is a drama through and through.
Of course, it is impossible for Lin Mei to get the complete script, but the content of the movie, because of a movie viewing meeting, combined with the character script that Wu Ting got earlier, restored a "Mom Love Me Again"
》The spoiler script is too simple!
In order to catch Li Yi and the others off guard, the person in charge of this matter at Hong Kong Star specifically found a dozen media outlets to report on this matter.
However, Lin Mei did not expect that Li Yi and Mu Nanxing did not come forward to clarify as they expected, or denounced it as a competitor's method, but instead added fuel to the flames.
They only concocted one article, but others directly concocted more than a dozen versions, all kinds and weird, but because it was paired with some real movie material, many people were really confused and couldn't tell the difference.<
/p>
Even after reading it, Lin Mei almost didn't doubt whether she had made a mistake?
This plan was resolved by the other party, which was nothing. After all, the cost they paid to do this was not high.
But what Lin Mei never expected was that in the online world, some things became popular, and they were very nonsensical.
At first, some netizens complained: "Just a joke, the script of the new movie "Mom Love Me Again" by the tear-jerking director Li Yi has been leaked!"
"Are you talking about that horror movie?"
"No, I'm talking about the single-mother love triangle!"
"Are you mistaken? It's obviously the mother's version of "The Gift from Room 7"!"
"Are you sure it's "Mom Love Me Again" and not "Mom's Friend Falls in Love with Me"?"
Then, the floor below was completely crooked.
"What? "Mom's Friend Falls in Love with Me"? Tsk tsk, I didn't expect that there is such a person upstairs. Ahem, what, I don't seem to have seen this version. Can you share the link?"
"I want you to go upstairs!"
"Please help me upstairs!"
......
In fact, what the hell is "Mom's Friend Falling in Love with Me"? This was really not written by someone arranged by Mu Nanxing. After all, the title just doesn't seem serious!
As for this unseemly title and content, it was actually written by a netizen with good intentions in one stroke!
Later, Mu Nanxing was also dumbfounded, because various versions of "Mom Love Me Again" began to appear on the Internet, and these versions were all written by netizens spontaneously.
There are even forums, social platforms, and public accounts that have launched such story-telling activities.
There are actually quite a few participants!
So, overnight, thousands of pear trees bloomed!
The movie "Mom Love Me Again" has become popular due to the leaked script!
Even on the hot search topic list, there are keywords related to the leaked script of "Mom Love Me Again"!
And what is the situation of the movie "Mom Love Me Again"?
Which direction is the content? What type?
It has also become the focus of discussion among many people.
By this time, the fire had already started, and even if I wanted to press it, I couldn’t hold it down.
Li Yixing was happy, and so was Mu Nanxing. Both of them immediately expressed their gratitude to the initiator!
This is really an unexpected surprise. Originally, in terms of publicity and exposure, "Mom Love Me Again" could be said to have been crushed by two other movies of the same period.
"Heroes of the Walled City" has Hong Kong's veteran movie stars and actresses playing the leading roles, a senior director like Huang Zhenyi, and a mainland film and television giant like Universal Pictures for distribution. It can be said that in all aspects, it can beat "Mom Love Me Again"
》!
"Fatal Companion" also stars popular mainland stars, is directed by the famous director Wu Junming, and is promoted by mainland movie spoilers such as Times Movies. It is also crushed in every aspect.
In terms of publicity, it has always been the two movies "Fatal Companion" and "The Walled City Heroes", where the boss fights the second, and the third disappears!
But, damn it, the leaked script of "Mom Love Me Again" was fueled by idle netizens, and it actually overshadowed the first two on the Internet. This small-budget production became instantly popular.
Theaters are the most realistic. Seeing that the original negative impact on "Mom Love Me Again" was not only eliminated, but also successfully heated up the topic, making the movie "Mom Love Me Again" more popular.
It was said that it was a real hit before it was released, so I immediately asked the theater representative who had called to inquire before to call again.
"Mr. Mu, Gao, Gao, it's really high. I didn't expect that this was actually your publicity strategy. We misunderstood it before. Don't worry, we will increase the number of films as appropriate. I wish the movie a great sale!"
"Mr. Mu, the leaked script is your company's marketing strategy. Why didn't you tell me earlier? If you had told me earlier, there would have been no misunderstanding!"
"Mr. Mu, if there is anything that we need to cooperate with the theater chain in the future, just ask. This time, spending a small amount of money to achieve big things is amazing!"
Mu Nanxing breathed a sigh of relief and shook his head at the same time. He was really not a marketing expert. For what happened this time, I still have to thank the person behind the scenes.
The fierce operation he dealt with made the film's publicity effect explode!
It can be said that in terms of publicity, what was originally a two-dragon drama has turned into the current three-sided confrontation.
Although in other aspects, "Mom Love Me Again" still cannot be compared with "Fatal Companion" and "Walled Heroes", on the Internet, "Mom Love Me Again" has surpassed them in terms of topic popularity.
.
Some netizens who were originally not that interested in this type of movie naturally began to become curious about the real content of this movie after being baptized by numerous "Mom Love Me Again" scripts.
Many netizens even regarded the script leak as a marketing strategy for "Mom Love Me Again"!
The so-called laymen watch the excitement, and the insiders watch the door. In addition, Hong Kong stars are not so secretive when doing this, so everyone in the industry knows what is going on!
Hong Kong Star's failure this time can be said to have made many people laugh. Some people joked that the person who came up with such an idea was probably not the undercover arranged by the opponent on Hong Kong Star? Otherwise, how could he come up with such a powerful idea?
Ideas?
As for Hong Kong Star, it is said that Lin Mei stayed in He Tiancheng's office for more than an hour, and when she came out, her face was frighteningly dark.
