An unintentional decision made the publicity effect of "Mom Love Me Again" unexpectedly good.
On the other side, "The Legend of the Walled City" and "Fatal Companion" have also increased their publicity efforts.
For a time, a situation like the Romance of the Three Kingdoms was formed.
In fact, when it comes to the genres of the three movies, the degree of overlap is not high. "The Legend of the Walled City" is an action and gunfight movie, adhering to the style of Hong Kong Island gangster hero movies. Among them, the place of the Walled City is enough to explain the problem. p>
"Fatal Companion" is a suspense action film, focusing more on suspense.
Although the genre of "Mom Love Me Again" seems a bit confusing due to the large number of "leaked scripts" on the Internet, everyone in the industry knows that this is the sensational drama film that Li Yi has always taken.
.
Although the degree of overlap is not high, the May Day schedule is not a popular period, so the three movies are actually a bit crowded.
To put it simply, the May Day slot may be able to accommodate two blockbuster movies, but three is a bit too much.
In fact, for any schedule, it is usually difficult to have more than three best-selling movies, and this is based on the premise that the popular schedule lasts long enough, such as the summer schedule. Generally, movies released in the same week will be avoided, reaching
Maximize profits.
After all, the output of the market during the same period is usually limited.
Because the May Day holiday is too short, the three movies are released almost on the same day. Even if the genres of the three movies do not overlap, the competition is still fierce!
Currently, in terms of distribution scale, "Fatal Companion" is ranked first, followed by "The Legend of the Walled City Heroes", and "Mom Love Me Again" is at the bottom.
But this is just the initial schedule, and the shorter the popular period of the schedule, the higher the requirements for publicity.
Because if you cannot attract the largest audience into the theater at the beginning, then not only will it affect the theater's film schedule, but also the number of moviegoers will drop sharply in the following time, which is a working day, and it will be more difficult to accommodate them.
With so many blockbuster movies, it can almost be said that it will be a winner-takes-all situation.
This premise is that the reputation and quality of the movie are almost the same!
Huanyu Film and Television is one of the earliest private film and television companies in China. It can be said that Huanyu's development into a company that can be called a "giant" in the film and television industry today is indeed closely related to the Hong Kong industry.
Among them, Huanyu Film and Television has the closest relationship with companies and celebrities in Hong Kong.
For example, this time around Huang Zhenyi's movie "The Legend of the Walled City Heroes", Huanyu is not only the distributor but also the investor.
The helmsman of the "City Heroes" project is Wan Mingquan, the vice president of Huanyu Film and Television Company.
In the conference room, Wan Mingquan is presiding over the pre-screening meeting of "The Legend of the Walled City Heroes".
In addition to the staff of Universal Film and Television, the attendees also included the director Huang Zhenyi and the representative of Hong Kong stars, Zhou Xiangcheng!
"Mr. Zhou, I don't care about the grievances between Hong Kong Star and Li Yi, but I hope that if Hong Kong Star has any plans next, you can inform us first. If Hong Kong Star has communicated with us in advance before, you will do Li Yi
There is no problem with his movie, but the problem is, even if you are successful, what good will it do to our movie? Not at all, but it will create a rival for us!" Wan Mingquan said very rudely.
Although Hong Kong stars did not need to tell Huanyu about this matter, they messed up in the end. Just as Wan Mingquan said, Li Yi's original movie, whether it was a movie cast or a distribution scale, was
It is not enough to become their biggest competitor, but as a result, due to the leaked script, the movie "Mom Love Me Again" has become so popular that they have to pay attention to it.
Zhou Xiangcheng said with an expressionless face: "Mr. Wan, our Hong Kong star's targeting of Li Yi and his movie is not entirely due to personal grudges, but a complete plan. It's just that there were some accidents in the early stage of the plan.
”
Wan Mingquan glanced at Zhou Xiangcheng, crossed his arms and said, "Oh? Then Mr. Zhou would like to tell you what your original plan was? Let's discuss whether it is necessary to continue to implement it!"
"Mr. Wan and Director Huang should all know that our company's artist Wu Ting has made a big fuss because of his lines. Once Li Yi's new movie is released, the public opinion that has been calmed down will inevitably be brought up again by the media.
Therefore, we hope to be able to strike first and be stronger!"
After hearing this, Wan Mingquan pondered for a moment but became interested and said: "Tell me, how can you strike first to gain advantage?"
"Wu Ting was replaced at the last minute because he couldn't speak Mandarin well. But in our film, Wu Ting worked hard to practice his Mandarin pronunciation, and he is completely different from the original one. I believe Director Huang can prove this.
"Zhou Xiangcheng looked at Huang Zhenyi and said.
Huang Zhenyi nodded and said: "Yes, because in "The Legend of the Walled City Heroes", the character played by Wu Ting came from mainland China, so he does not understand Cantonese and can only speak Mandarin, and he has indeed made great progress! "
His original voice was also used in "The Legend of the Walled City Heroes."
"I think this can be used as a hot spot for publicity!" Zhou Xiangcheng said.
"When we promote, we only need to highlight Wu Ting's improvement in Mandarin and compare it with his earlier accent. I believe the audience will clearly feel his progress. When he goes on the show, Wu Ting can express his grievances
Some just said that the other party did not clarify the specific requirements at the beginning, and then they could directly apologize to Li Yi publicly..."
"Director Huang, what do you think?" Wan Mingquan waited for Zhou Xiangcheng to finish speaking and then looked at Huang Zhenyi.
"I think it's feasible. When the time comes, we can let the other actors on the crew and I talk about Ting Zai's hard work and improvement." Huang Zhenyi seemed to be very optimistic about Wu Ting, or he wanted to sell Hong Kong Star Entertainment, so he said with a smile
.
"Yes, we at Huanyu are responsible for guiding public opinion. We can make Wu Ting behave more exaggeratedly, such as crying in public and then sincerely apologizing to Director Li Yi after being greatly wronged... After all,
Wu Ting was indeed put under a lot of pressure by public opinion." Wan Mingquan added with a smile.
......
Wu Ting was notified quickly. In fact, Wu Ting had been waiting for this day for a long time.
What’s interesting is that the stage arranged by Huanyu for Wu Ting’s apology was Jingnan TV’s “Movies That Write Things” program.
In terms of the style of the program, "Movie Things" is indeed quite suitable for Wan Mingquan's plan this time.
After all, Wu Ting was a key figure in the "discrimination" incident, and as Zhou Xiangcheng said, this matter cannot be covered up. After the movie is released, there will definitely be media who will take the initiative to bring up the old matter. After all, at the time, it was
Wu Ting was replaced on the spot, but now the new movie starring Wu Ting is released at the same time as "Mom Love Me Again". This thing is very gimmick.
It would be weird if Jingnan TV’s program "Things About Movies" doesn’t ask them face-to-face what happened back then.
Starting from Jingnan TV Station, Wu Ting can perform to his heart's content.
