Chapter 855: Raise the file! If we unite, we will live, if we divide, we will die?
As we all know, if a movie wants to be a hit, you must have a clear selling point.
There must be a beginning, a succession, a transition, and a convergence. "Qi" is the cause, the beginning of the event; "Cheng" is the process of the event; "Zhuan" is the turning point in the outcome of the event; "He" is the discussion of the event, which is the end.
But what about "Westward Journey: Moonlight Treasure Box"? Among the ups and downs, there are ups and downs but no transitions.
From a plot perspective.
There is a beginning of the story, and everything revolves around the Monkey King, Monkey King, who joined forces with the Bull Demon King five hundred years ago to eat Tang Monk's meat, but was taken away by Avalokitesvara, and Tang Sanzang sacrificed his life in exchange for Monkey King's reincarnation.
.
The origin of the story begins here. Five hundred years later, the spider spirit Chun Sansanniang and the white-bone spirit Bai Jingjing also came to the mountain village to find out the whereabouts of Tang Monk.
Then a series of stories happened.
But the biggest problem occurs in the conversion.
The turning point is the appearance of the Bull Demon King, but the problem is that after the appearance of the Bull Demon King, in normal commercial movies, justice finally defeats evil, let alone routine or not, but this is what the audience likes to watch.
But "Westward Journey: Moonlight Treasure Box" does not have these.
The Bull Demon King has not been defeated, the Supreme Treasure has always been useless, and the Moonlight Box has turned back time, but after returning, the Supreme Treasure still has not changed anything.
The audience is kept depressed and cannot be released at all, and the movie also has no ending.
Because the Supreme Treasure returned five hundred years ago for the last time, but what happens after that?
How is Bai Jingjing doing?
How is Spring Thirty Niang doing?
At least give an ending, right?
No!
Nothing at all.
So what should the audience watch?
Looking lonely?
Li Yi himself was also reflecting.
Because he always viewed the movie based on the entire story, the complete story.
But this is not possible for the audience. They can only watch the first part but not the second part, so it is normal to have such a reaction.
Therefore, we definitely cannot continue like this.
Because if this continues, "Westward Journey: Moonlight Treasure Box" will inevitably become a dumb cannon, and it will be difficult to make a splash.
After all, you can't expect viewers to choose to watch a movie just because of those movie reviews.
Many viewers only believe what they see. If something is good, it is good, and if something is bad, it is bad.
As for the lower part you mean?
Let’s wait until the lower part comes out.
Oceanwide Film and Television also held an emergency meeting regarding this matter.
"We have to make changes. It's just a screening now, but the reputation has been ruined. And you have to know that the people who will watch this movie at this stage are your fans, Director Li, and even they have given such feedback,
Not to mention the audience after the movie is officially released." Fang Dongbai said with a frown.
Li Yi nodded and said, "I didn't think well. What do you think?"
Li Yi himself also reflected that it was indeed his fault that he didn't think carefully.
Therefore, the reason why "Westward Journey" encountered waterloo is not only because of the advanced concept of the film, but also because of the content of the film division.
"It's unrealistic to schedule 'Westward Journey: Romance of Cinderella'. It's impossible for theaters to allocate too many films to us at this time." Fang Dongbai shook his head.
Not only that, it can even be said that competitors will also create obstacles for "Westward Journey". After all, it is a rare opportunity to see the great devil Li Yi suffer, and they have waited for too long.
"The primary issues now are two points." Mu Nanxing also said.
"First, the screening must change. We cannot continue like this."
Everyone nodded, everyone understood this.
"It's actually easier to screen the movie. We can screen the two movies together," Fang Dongbai said.
The number of screenings involved is not many, so it really won't have much impact, and the theaters will also give this a face.
"Second, they cannot be released separately. Otherwise, we will still face this problem." Mu Nanxing added.
Regarding this point, Fang Dongbai didn't have any good ideas.
At this time, Lou Jianjun said: "If there is still only one movie released, but the length of the movie is increased, what impact will it have?"
Fang Dongbai couldn't help but his eyes lit up, but then he frowned: "You mean to combine the two movies into one? This is indeed a way, but the length of the movie will be a big problem! There will also be reasons for scheduling the films.
There have been significant cuts to this!”
"More than that, the crux of the problem is that if the movies are combined into one, how will the movie ticket price be calculated? If based on the original price, then the theater chain will definitely prefer the latter between a three-hour movie and a one-and-a-half-hour movie!
And if the ticket price increases, will the audience accept it?" Mu Nanxing asked with a frown.
The next moment, everyone looked at Li Yi.
Li Yi raised his head and said: "Actually, the biggest problem is the movie's reputation!"
"If the movie sells well, then nothing will be a problem for the theaters, and the same goes for movie scheduling. But if the movie sells well, even if the initial movie schedule is reduced, if the attendance rate is high enough, I believe the movie theater schedule will not be a problem.
question."
"But if the initial film schedule is not enough, July is the summer season. Even if the movie box office explodes, the theater chain will not be so optimistic about increasing the film schedule. And we will definitely miss the golden harvest time of the movie...
"Mu Nanxing frowned.
"Then raise the file!" Li Yi said.
"Raise the file?" Everyone was a little surprised.
"Yes, the summer schedule is crowded, but there are not many movies released in June. It will not be difficult for us to get a higher film schedule! Once the momentum picks up, then I believe that even if it comes to the summer schedule, the theater chain will not
Easily cut down our film schedule!" Li Yi said.
Soon, a new distribution strategy for "Westward Journey" was decided.
The two movies are directly combined into one, the ticket price remains unchanged, but the schedule is increased from July to mid-June.
Although doing this will definitely make it difficult for the box office of "Westward Journey" to reach the expectations of the first two movies, it is already the best compromise that can be thought of at present.
Of course, this is because "Westward Journey: Moonlight Box" has a poor reputation when it is screened, and everyone knows the reason.
Xiaoshuting app
Li Yi is also confident that after the two movies are combined into one, the reputation of the movie can be saved. Coupled with his brilliant achievements in the past, it will be released in mid-June, which is not so crowded. Therefore, theaters will inevitably
I am still willing to give him this face.
The reason why many popular movies choose to release in popular schedules is because there are more viewers in popular schedules. Although June is not an unpopular schedule, it is obviously still a little bit behind compared to July.
The June schedule is still relatively generous. In terms of theaters, they are not as gloating as other competitors of Li Yi's movies. They actually hope that "Westward Journey" can be a big hit, because no one and money can't get along.
