The people sent by various distribution companies in the theater all had red eyes and swollen eyes without exception.
"Bah bang bang!"
Although there were only about ten people, the applause was still extremely loud!
But this still couldn't make Li Zhenye happy.
"Director Li, congratulations on making a good movie!" Before leaving, everyone shook hands with Li Yi.
"Although I don't have much decision-making power, I will report it to my supervisor truthfully after I return!"
"Director Li, I'm sorry, I misunderstood you before. This is a good movie!"
Although these people all praised "The Gift of Room No. 7", Li Zhenye and Li Yi both knew about it.
They have no decision-making power, and there is no point in reporting it!
Li Zhenye felt a little guilty.
If it were Li Yi's movie and it had the same moral character as "Life of Bitterness", then he might not have this idea.
But the more he listened to these people praising this movie with red eyes, the more guilty Li Zhenye felt.
He felt that he was useless. His son had really turned around and made such a good movie, but he couldn't help.
At this moment, Mu Nanxing came over.
"Director Li, congratulations on making a good movie. Let me introduce myself. I am Mu Nanxing, the general manager of Oceanwide Films! This is my business card!" Mu Nanxing said, taking out the business card and giving it to them.
Li Yi and Li Zhenye.
Li Yi and Li Zhenye were both stunned.
Although the previous ones nominally represent various distribution companies, in fact, everyone knows that they are either ordinary employees or interns. It can be said that their opinions may have a little influence on the film.
Helps, but cannot play a decisive role.
But this Mu Nanxing is actually the general manager of a company.
This made both Li Yi and Li Zhenye a little stunned. On the one hand, Mu Nanxing was very young and looked about the same age as Li Yi, but the other party turned out to be the general manager.
On the other hand, this is because the company Fanhai Film and Television is somewhat unfamiliar to both Li Yi and Li Zhenye.
Even Li Zhenye was a little confused, had he ever invited such a company?
"Fanhai Films?" Li Zhenye looked at Mu Nanxing with some suspicion.
Mu Nanxing did not sell it but said directly: "Oceanwide Film and Television is a subsidiary of Oceanwide Cinema Group. Of course, our company's previous business was relatively small, so it is normal that the two of you have never heard of it!"
"The business is relatively small?" Li Yi asked, grabbing the key point.
"Yes, although our company has distribution qualifications, we have only distributed some low-cost domestic horror films made by the company!" Mu Nanxing said directly without hiding anything.
Li Zhenye's little hope was immediately extinguished.
Companies like Fanhai Film and Television do have distribution qualifications, but this type of company is completely different from those real film distribution companies!
To put it simply, the distribution of domestic horror films, especially those with low budgets, are basically small studio films. Moreover, the distribution of such films is not as troublesome as other films, and there is no need for publicity or anything like that.
carry.
The time from production to release of a movie is very short, and publicity basically consists of hanging posters in theaters and almost nothing else.
There is a market for this type of film, indeed there is a market, but it has never been recognized by the mainstream film industry.
Therefore, when Li Zhenye learned that Mu Nanxing was the manager of such a company, he immediately lost interest.
Li Yi looked at Mu Nanxing with some curiosity: "So Manager Mu is interested in "The Gift of Room No. 7"?"
Mu Nanxing nodded.
Li Zhenye really wanted to question it, but Li Yi beat him to it and said, "If "Gift from Room No. 7" is handed over to your company for distribution, what will Manager Mu plan to do? How many resources can it provide?"
Mu Nanxing smiled when she heard this. In his opinion, not being directly rejected meant that there was still hope.
Indeed, although Mu Nanxing was ambitious at the beginning, he never considered Li Yi's movie.
But after watching the movie, he was overjoyed, because if he wants to develop Oceanwide Film and Television, he must start with content.
And "The Gift of Room No. 7" undoubtedly fits his ideas very well.
Of course, he had to convince Li Yi and the others. After all, before this, Fanhai Film and Television's business was indeed incomparable with dramas like "The Gift of Room No. 7".
"First of all, although Oceanwide Films is not large in scale, we do not have any advantage over those large distribution companies, but with all due respect, it will be difficult for those companies to take Director Li's film screening this time seriously!
And if "The Gift of Room No. 7" is handed over to us for distribution by Oceanwide Pictures, it will definitely be the company's most important project!"
Li Yi nodded. Mu Nanxing's words did make sense.
Basically, it can be said that unless a miracle occurs, it will be difficult for any relatively powerful publishing company to be willing to publish "The Gift of Room No. 7"!
But then Li Yi shook his head and said: "This is not enough. Although what you said is true, it is also because they have preconceptions, but we can still go to the film festival to show it. I believe that after watching this movie, it will be another
It’s a situation.”
Mu Nanxing nodded and said: "I don't deny this, but the more influential film festivals, the most recent one, will take several months. Even if another film festival successfully finds a distributor, I believe that they will also
won't take it as seriously as I do! After all, "The Gift of Room No. 7" is still just a low-cost feature film! Also, in terms of distribution sharing, I believe that even if they take a fancy to the movie, they will definitely offer a very high price.
The share price is the same, and if it is handed over to Oceanwide Films, it is our first cooperation, and I can directly lower the share to 8%!"
Li Yi was noncommittal.
In fact, he doesn't really care how much he gets from the distribution. After all, if you don't have enough strength, it will be useless even if you distribute it for free!
Mu Nanxing obviously knew this, so he quickly got to the point!
"If Fanhai Films distributes "The Gift of Room No. 7," we will do it in the same way as a horror film!" Mu Nanxing obviously already has some ideas.
Li Yi frowned a little, he didn't quite understand what Mu Nanxing meant.
"Don't many people think that the films we release are selling dog meat over sheep's heads? If it's okay to sell dog meat over sheep's heads, why can't we sell beef but not rabbit meat?" Mu Nanxing said with a smile.
"And, to be honest, because the movie "The Gift of Room No. 7" is directed by you, Director Li, conventional publicity methods are actually difficult to achieve the effect, and may even have the opposite effect...
." Mu Nanxing said, looking at Li Yidao apologetically.
Li Yi didn't pay much attention to this, because what Mu Nanxing said was really the truth!
"I know that Director Li and Mr. Li may think it is ridiculous. It is indeed ridiculous to release "The Gift of Room 7" as a domestic horror film, but in my opinion, it is very feasible.
Sex!" Mu Nanxing said with a serious face.
"Oh? Tell me." Li Yi was also quite curious about what Mu Nanxing would say.
"Director Li and Mr. Li may not know that for the films we released in the past, we actually did very little promotion. Most of the time, we just put up provocative or misleading posters and roll-up banners directly in the theater.
Materials like that.”
"It's very simple and clear, and it's also very effective. It can always attract some viewers!"
"So, until there is no other better way of publicity, I think this method can have unexpected effects!"
"Secondly, we at Fanhai Film and Television can contact no less than a thousand screens for "The Gift of Room No. 7" in the early stage! Of course, the screening can only be midnight!" Mu Nanxing said.
This time, it was Li Yi and Li Zhenye's turn to be a little surprised.
"A thousand screens? Can Oceanwide Films do it?"
Mu Nanxing smiled and said: "Of course, this is still a conservative estimate, but the time cannot be too long, it can be as short as three days, and the longest cannot exceed a week!"
"So, what you mean is that we will take the word-of-mouth expansion route in the future?" Li Yi immediately guessed Mu Nanxing's real thoughts.
Mu Nanxing nodded and said: "Yes, there are two aspects. First, using the name of a domestic horror film will definitely cause some controversy, and the quality of the film is there. I believe it will have a good publicity effect!
"
"And we can also invite some media to report on this matter, and then conduct a special screening, invite media people, film critics..."
"Finally, expand the scale of the screening..."
In fact, Mu Nanxing's strategy is not complicated.
The most difficult thing about "The Gift of Room No. 7" is actually the promotion.
As Mu Nanxing said before, because of Li Yi's criminal record, if only a small number of people praise him, it is of no use at all.
Because this was what was done in the previous "Bitter and Happy Life", Li Zhenye also specially invited some relatively famous people in the industry to promote this movie.
But the result was just the opposite.
But Mu Nanxing's method is very interesting and takes a different approach.
"The Gift of Room No. 7" was released under the title of a horror film. In fact, to a certain extent, it is an alternative screening.
Then, spend money on the media and let them report the matter.
At the same time, this matter itself will also cause some controversy, but because the movie is not bad, bad things will turn into good things when the time comes. Of course, these require guidance from Oceanwide Films.
Then, when "The Gift of Room No. 7" gained some popularity, media critics could be invited to conduct special screenings.
It became a regular distribution routine.
But the difference is that at this time, those viewers who have watched "The Gift of Room No. 7" have already formed a certain audience reputation.
Of course, this premise is based on absolute confidence in the quality of the movie!
"Expanding screenings? Does Oceanwide Films have such channels?" Li Zhenye asked the most critical point.
Mu Nanxing smiled and said: "My father is a shareholder of Oceanwide Cinema Group! So I can't guarantee other theater chains, but as for Oceanwide Cinema, as long as everything goes well, expanding the screening is not a problem!"
