Chapter 918: Public Service Announcement to Inherit Culture
Tear-jerking director Chapter 918: A public service announcement to inherit culture
The filming of "Heidi" was actually quite easy, and because it was a children's film, Li Yi was not in a hurry, and the location where the film was shot was really beautiful, it felt more like traveling than filming a movie.
The filming progress of the movie is neither fast nor slow.
However, I have to say that Dean Pictures is indeed professional enough, including the scenery, etc., almost as soon as Li Yi asked for it, they could do it immediately.
Including the layout of the village, Clara's home, etc., these saved Li Yi a lot of things.
Of course, because "Heidi" is very famous in Switzerland, many scenes in the story of "Heidi" can be easily found in suitable places to shoot in Switzerland.
For the filming of movies related to "Heidi", their local residents and institutions also provided great convenience and support, which saved the crew a lot of unnecessary trouble.
In terms of publicity, since the movie is still a long way from being released, we are not in a hurry.
However, Li Yi had to temporarily leave the crew to Carlos and Zhuo Yixiong, because he had to go back to shoot the public service announcement short film he had promised to Jingnan TV and CCTV.
Although there were no special requirements for the public welfare short film to be produced by the two TV stations and Li Yi was allowed to do whatever he wanted, in fact it still had a focus.
For example, at Jingnan TV Station, the requirements are relatively simple. Just refer to the public welfare short film "Where Has the Time Gone".
This is actually what Li Yi is good at. In fact, most of the short films shot by Li Yi are similar to this aspect.
However, at CCTV, the requirements are different.
Because this time CCTV planned to broadcast the short film during the Spring Festival Gala. Of course, CCTV not only invited Li Yi to shoot, but also invited other well-known directors to shoot.
After all, everyone knows what the Spring Festival Gala means, and the public service announcements that will be broadcast during the Spring Festival Gala cannot be filmed casually.
CCTV's request is that they hope to show something about China's traditional culture.
Compared with Jingnan TV Station, this proposition is obviously wider in scope, but also more difficult.
Since Li Yi agreed, he naturally hopes to stand out and broadcast it during the Spring Festival Gala, so the subject matter is very important.
Although there are the most public welfare short films on filial piety culture, and the most outstanding ones, it is clear that CCTV’s requirements this time do not mean that short films of this type cannot be made, but in order to stand out among the many works, it is obviously not outstanding enough.
Different from making movies, short films are more about resonance to some extent, and because short films are different from feature films, there is not much time for you to foreshadow, and there are not too many complicated plots, but more
Through a certain point, the audience can have an emotional resonance after watching it.
However, this time Li Yi plans to shoot a few more films as backup. Anyway, for inspiration or something, Li Yi actually remembered a collection of related short films for public welfare earlier, but he never had time to shoot them before.
Since I have already agreed to two companies this time, I will simply shoot a few more at once.
One time is enough!
...
As time enters the twelfth lunar month, the weather gradually becomes colder.
However, the New Year flavor across the country is gradually becoming more intense.
In fact, domestic TV stations broadcast public service announcements most frequently before the Spring Festival almost every year.
In a small screening room of CCTV, public welfare short films made by directors invited during this period and produced by the station are being screened.
The main purpose today is to select two of these short films to be broadcast during the Spring Festival Gala.
"The Romance of Fairy Wood"
Although the Spring Festival Gala has had more and more programs to choose from over the years, and the program's ratings have been getting worse year by year, its influence still ranks first.
Therefore, even if it is a short public service announcement, it is equally valued. After all, that time period is the time period with the highest ratings, and it is not only targeted at domestic audiences but also overseas Chinese audiences.
For this reason, a simple theme like the one I shot earlier, "How long have you not been home?" seems a bit thin. It's not that it's not good, but it doesn't have the characteristics that are truly unique to China.
What they hope to show to Chinese people all over the world is something that belongs to China’s unique cultural heritage.
The first short film.
Fu Guangnan and others couldn't help but smile and nod, because this was what they wanted to see.
It’s not that the content is great, but that the theme is on point.
The first short film is a short film created by CCTV's directing department. The theme is "A pair of Spring Festival couplets, a home!"
"I've picked up the topic, but the content is still a little less interesting. It will be broadcast on the Spring Festival Gala..." Fu Guangnan shook his head.
Others also agreed authentically.
"Yes, but the theme is not bad. The Spring Festival couplets are also part of our Chinese cultural heritage."
"Even so, I just didn't have any feelings after reading the content."
In fact, they don't have any clear criteria for the selection, but as everyone said, they didn't have any special feelings after reading the content, so how can they expect to get more high-fives from people?
Then they looked at the "lantern fan" theme, the "zodiac" theme, the "year" theme, the "character" theme, the "name" theme, the "door" theme, etc., etc.
In fact, those selected by CCTV are basically of relatively high quality.
Moreover, these themes are also suitable to be played during the Spring Festival Gala on a night of family reunion like New Year's Eve, because these are indeed the traditional culture of China.
But again, although these are very good, they always feel like they are not enough.
In fact, it cannot be said that the level of these short films is limited. In fact, it is because the themes of these short films are relatively "general", so it is difficult to focus on a certain point for an explosion.
However, the clearest purpose of public service announcements is to make these promotional videos touch people's heartstrings and make waves in the hearts of the audience, thereby influencing the audience's behavior from the heart and guiding the public's behavior.
This is the purpose of public welfare short films.
For example, after watching the video "How long have you not been home?", some viewers will involuntarily think of their old parents, and even eagerly choose to go home to see it. This is the effect.
Of course, this is a relatively clear effect, and short films with more general themes are naturally impossible to achieve such an effect, but it also requires people to have some special interest in it after watching it, or
A sense of resonance.
This type of short film cannot be too unique, it must be life-like, because only things that are life-like can make people's memories and the content of the short film overlap or collide in a wonderful way.
Among them, the short film with the theme of "Gate" mentioned "passing through the gate", "passing through this gate, we are a family", etc., and also mentioned the overseas "Chinese Gate", etc., which is considered to be more life-oriented.
These are relatively everyday things, because at least when people look at them, they will feel familiar.
This is something I often hear.
But there is still something missing, something that can deeply touch people.
