Chapter 948: Do you still remember the blue man who said at the premiere that he liked to see you cry?
The screenings of "Heidi" continue, but the effect is indeed getting better and better.
It is conceivable that when it is officially released on June 1st, it will definitely attract many parents to bring their children to watch the movie.
In fact, Li Yi doesn't really care about the box office, but a good movie should get a good box office. You should at least try hard to make a good movie get a good box office, right?
Of course, in fact, all he needs to do is to use his words. To promote "Heidi", starting a month-long advance screening in advance is actually a helpless move. After all, compared to other movies, this one
There really aren’t many options for movie promotion.
First of all, the stars of the movie are promoting the movie. They all have foreign faces. Although they are somewhat famous in Hollywood, they are just like that in China.
In North America, screening of "Heidi" naturally cannot start so early.
However, Dean Pictures still has quite a lot of confidence in "Heidi" because North America is different from China. They are very experienced in developing family movies, and parents taking their children to watch movies have long been a common practice in North America.
A habit that has been developed.
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This is probably one of the more advantageous aspects of the rating system. At least, many parents can indeed avoid a lot of things when taking their children to watch movies.
Of course, there is also a very bad thing about the rating system, that is, the scale can be infinitely large. For this reason, there often appear some monster-like movies, which don’t have correct views. The key is that serial killers can be made into gods. This is
Outrageous.
For example, "Silence of the Lambs", yes, everyone would say that this kind of movie is a classic, but the problem is, it's so damn scary, right?
Back to business.
In fact, in order to replace resources for "Heidi", Li Yi also came up with a lot of things, such as the two public welfare short films for Jingnan TV Station earlier, and the two short films for the CCTV Spring Festival Gala.
Don't think that these things are just for free. Perhaps for other directors, it is your honor to have your work appear on the CCTV Spring Festival Gala. It is also your honor to be on Jingnan TV Station and receive such promotion.
But this makes no sense when it comes to Li Yi.
Because you want fame?
Is there any other director in China who can compare to Li Yi?
Want profit?
Li Yi is not in short supply. If he really wants to sell money, he can find any advertising company and they will give him more.
So, to put it bluntly, these are all human relationships.
Of course, most of the time, they take the initiative. For example, at Jingnan TV Station, although they talk about replacing resources, basically, the resources are given to them.
Another example is this time Penguin Video and Kumao Video, two platforms, the same one got two public welfare short films that Li Yi shot together before.
What? Public welfare short films have no benefits for video platforms?
Yes, on the surface, of course, there is no profit from public welfare short films, but the problem is that in terms of potential things, such as influence, traffic, reputation, etc., Li Yi's works have always been top-notch.
Moreover, Li Yi does not sell money. Because his movies are commodities that can be sold for money, everyone usually talks about business. However, public welfare short films are different. This thing works well, and the traffic and topic popularity it brings,
That’s all very powerful, even if it is the top platform in China, it cannot be ignored.
Especially with Li Yi's aura, the traffic is often tens of millions or even hundreds of millions.
Kumao Video has scheduled a public welfare short film for Mother’s Day, and Penguin Video has scheduled a public welfare short film for Father’s Day.
Cool Cat Video regards this work obtained from Li Yi as seriously as some popular film and television works.
Mo Qiusheng is now the vice president of Kumao Video, and he was the one who pushed for this incident.
Mo Qiusheng deeply remembers the feeling he had when he saw Li Yi's short film "Deal" for the first time.
Now, many years have passed, and that fledgling director is now the number one director in the country.
The total number of views of Li Yi's film and television works on the Internet has already reached an extremely terrifying level.
The total amount is tens of billions.
And recently, two short films from the Spring Festival Gala have received hundreds of millions of hits on the platform.
This alone is enough for Mo Qiu Sheng and Kumao Video to take it seriously.
Moreover, the two video platform giants, Kumao and Penguin, have failed in the short video area. Although they have been promoting their own short video apps, they have been unable to take the lead.
Therefore, Li Yi's public welfare short film, which can attract a large amount of traffic, is naturally worthy of Mo Qiusheng's attention.
"It's a showdown, I just like to see you cry!" When Cool Cat popped up a recommendation advertisement, it also quoted Li Yi's extremely shameless words at the premiere of "The Story of Hachiko".
Photos of sentences.
"The king of short films, the great tear-jerking director, Li Yi's new masterpiece "When I Became a Mother" still has the original recipe and the same taste. Are you ready to cry aloud?"
Nowadays, looking at the country, it can be said that Li Yi's popularity is almost at the top.
He is also famous all over the world.
And his title can be said to be too much.
Of course, the most popular one is still Li Yi's reputation as a tear-jerking director.
And Li Yi's original words: "It's a showdown, I just like to see you cry." are also more widely known.
After all, nowadays, on the list of the most tear-jerking and touching films selected by netizens, the first one is "The Story of Hachiko", and the second one is "Mom Love Me Again"
Not only that, the top five are all works by Li Yi.
But that's not all. When it comes to tear-jerking short films, Li Yi also takes the lead.
It can be said that in terms of movies, because Li Yi rarely shoots special effects blockbusters, some people may still criticize Li Yi's directorial ability. After all, Li Yi has shot the biggest movie with the largest cast.
"Changjin Lake" is actually the one with the lowest rating among all his film and television works.
Therefore, when it comes to "blockbuster films", it is undeniable that many people still question it.
But one thing is irrefutable even to Li Hei, that is, he is the most affectionate director!
Not only movies, but short films as well.
Many movie fans said that they may have missed Li Yi's movies because of their subject matter and genre, but almost none of his short films were missed.
Often watching a collection of Li Yi's short films can make people really cry.
Therefore, expectations for Cool Cat's upcoming public welfare short film prepared by Li Yi for Mother's Day, a special holiday, are still very high.
Of course, many things actually achieve mutual success. For short films and this type of works, promotion is also more important.
If Penguin Video hadn't provided the top recommendation resource, the short film "Deal" would not have achieved such terrible results.
Of course, the work itself is indeed the top priority!
However, no one would doubt this point in Li Yi's works.
