Sun Dahai suggested this project to Feng Lina. He Lin, who was joining in the fun, thought about it carefully and found that both the investment amount and the scope of application of the project were very suitable for Feng Lina's requirements.
Moreover, based on Feng Lina’s experience as a rotating intern at Heshun Group in the past few years, she can easily find a suitable position for herself in this project.
It only took a few minutes from Feng Lina asking Sun Dahai for help to Sun Dahai proposing this project. Feng Lina was introduced to a project that was suitable for her, and it almost became a tailor-made project for her.
He Lin was a little confused. This not only showed that Sun Dahai had clear ideas, but the key was that he really had such a project! He Lin really wanted to know how big the scale of Sun Dahai's industry could be at this time.
However, He Lin is not as stupid as Feng Lina, and he will definitely not take the initiative to ask. If Sun Dahai is willing to tell, he will naturally know in the future. But if others want to keep it secret, it would be too inappropriate for him to ask.
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Now seeing that Sun Dahai had solved Feng Lina's problem simply and easily, He Lin couldn't help but feel a little itchy. He waited for Sun Dahai to finish discussing with Feng Lina, and then asked Sun Dahai about his own problems.
Sun Dahai was speechless again. Do you think I run an "idea company"? (1994 Spring Festival Gala, Niu Qun and Feng Gong cross talk)
However, He Lin got very close to Sun Dahai after he met him at the Huo family party. He also undertook this trip. Sun Dahai was not the kind of person who just left after everything, so he decided to help He Lin.
Lin thought about it.
Sun Dahai first asked He Lin in detail about the situation he was currently facing, and then fell into deep thought, unconsciously tapping the table again with his two fingers.
He Lin's problem is actually very simple. His self-started cosmetics business has encountered a bottleneck.
Xiangjiang is an international metropolis, and there are a wide variety of products entering the Xiangjiang market. He Lin's company mainly imports some mid- to low-end small brand cosmetics for sale.
As we all know, the cosmetics industry is extremely profitable. Therefore, He Lin did not use the common method of obtaining agency rights to operate. Instead, he used the riskier but extremely high-profit method of buying out agents in small batches and multiple batches.
It has to be said that even Sun Dahai feels that the business method adopted by He Lin is a bit special. Compared with the ordinary consignment sales model, He Lin's method is undoubtedly much more radical.
If we use a more appropriate example to describe this difference, it is that while others are still selling and buying stocks, He Lin has already started speculating in stock index futures!
There is a direct relationship between profit and risk. He Lin had a guaranteed amount of capital when he started his business, so he withstood the risks in the early stages and has now grown in size.
Of course, He Lin chose small brands and did not have strong bargaining power, so he was able to gain excess profits while taking risks.
If it were to be replaced by those international first- and second-tier brands, they have already formed a relatively tight sales network, and He Lin's method would lose room for negotiation.
"I suggest you prepare to open a factory to produce it yourself, and build your own brand at the same time!"
This was the most pertinent advice Sun Dahai gave He Lin after thinking about it for a while.
This is just a policy. Next, Sun Dahai explains his proposal in more detail.
“The biggest problem in your business now is that you don’t have your own brand, your own products, and you don’t have your own positioning.
Moreover, the business method you adopted before was a method with higher risks, but it could quickly attract money. In the early stage of operation, this method played a very good role in obtaining excess profits for your company and rapid expansion of capital.
As the company develops and grows, this business approach, which is almost a side-track, begins to gradually show its shortcomings.
We all know that the sales of small brand cosmetics rely on a large number of publicity campaigns, dense marketing outlets, and marketing activities organized from time to time.
But these points are not very suitable for your actual situation. Your business method will make your efforts and benefits disproportionate.
This is exactly the development bottleneck you are facing now, and it is actually not difficult to solve it. Depending on your company's development path in the future, you can have two options, one is to build a brand, and the other is to build a channel."
Having said this, Sun Dahai stopped temporarily and gave He Lin time to think. He took a big sip of the orange juice that Gao Yi had just squeezed with ice cubes in it. It was very delicious.
"There are two options in total. Then Dahai, why did you suggest that He Lin build his own factory to produce instead of choosing one of these two options?"
Feng Lina is such a silly sweet girl.
But there was no other way. Sun Dahai learned during the chat that Feng Lina did not study business. She graduated from the Conservatory of Music, majoring in ukulele.
Since no one in her family could help the test children choose projects, the girl who studied music had no choice but to look for projects on her own.
After Sun Dahai found out, he understood why she had to introduce the project to her.
"Lina, what Dahai said about building a factory and producing is actually a way of building a brand. What you do is your own brand, not buying out other people's brands." He Lin said casually and answered Silly Baitian's question.
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He Lin is a fan of the authorities. The business method he chose originally brought him a lot of profits. Although this method was no longer suitable for the company's development as the company grew bigger, he did not realize it.
Now when he listened to Sun Dahai's lecture, it was as if the clouds were clearing and the sun appeared, and he was suddenly enlightened.
He followed Sun Dahai's thoughts and thought, and sure enough, it was most suitable to build his own factory and establish his own brand.
"What's wrong with being a channel?" Silly Baitian asked again.
He Lin just vaguely felt that being a channel was not suitable for his company, but if he was asked to tell him something, he couldn't tell it for a while. So, he also turned to look at Sun Dahai, waiting for Sun Dahai's explanation.
"If you want to be a channel, you only need to achieve two things. One is a large number of sales outlets, and the other is the agency rights of many brands. These two points are complementary to each other and influence each other.
Sales outlets are entirely built with money. The rent of shops in Xiangjiang is expensive. If you want to do this, you must either find large financial support, including loans, or recruit franchise stores.
You are from Xiangjiang, and I think you know the scale of this capital better than I do. There are also problems with opening too many franchise stores, not to mention the dilution of profits, and it is difficult to manage well, and it is easy to ruin your own brand.
In fact, this also includes a market positioning issue, but don’t worry about it for now.”
Sha Baitian also knows that if you want to open many sales outlets in Xiangjiang, the funds required are by no means a small amount.