Wang Xiaozhe's suggestion was put forward at a regular high-level meeting after the Spring Festival this year. Huang Feifei took it very seriously and specifically asked the clothing factory director Shen Hongda, chief designer Helena and others to study it carefully.
To this end, the garment factory held several meetings for discussion, but everyone's opinions were never unified.
Among the top management of the garment factory, in addition to director Shen Hongda and chief designer Helena, there are also Chinese deputy director (administration) Lu Hongjun, deputy production director Zhao Chenghua, financial manager Kou Hong, and quality control manager Mike. Malone, marketing manager Winstona Garcia, technical manager Wu Dailin, and several workshop directors.
The team they formed has two external brands. Landa Garment Factory is a joint venture factory, responsible for the production part including design, pattern making, raw material and accessory procurement, as well as undertaking customization business for major institutions, enterprises or groups.
Lansili Garment Company is a wholly-owned clothing company in Xiangjiang. It is responsible for imported raw materials, procurement of accessories, introduction of production lines and production machinery, and external sales.
(This approach of using one team and two brands is due to domestic policy restrictions, so this method is adopted. The specific reasons will not be elaborated here.
This practice was very common in joint ventures in the 1980s and 1990s. From now on, this article will use the title "Lansili Clothing Company" uniformly, and readers should not delve into the ownership and policy issues.)
Lansili Clothing Company currently does not carry out retail business in China, so it does not have a dedicated sales department. The marketing department is mainly responsible for foreign trade orders, as well as the collection of market information and fashion information.
The management personnel of Lansili Clothing Company come from three sources: Factory Shen Hongda and Chief Designer Helena were hired from outside through headhunting companies.
Lu Hongjun, the Chinese deputy factory director, was sent by the government to be responsible for administrative work, and Kou Hong was sent by Sun Investment Company to be responsible for financial work.
Quality control manager Mike Malone, marketing manager Winstona Garcia, and technical manager Wu Dailin are all the backbone of the acquired Kormi Garment Company's business. They just happened to be enriched into the company's management and filled the staff gap. .
After Sheng Zhiwen's Kormi Clothing Company was acquired by Lan Sili, some personnel were retained. The production and quality control talents went to the factory in the capital, while the marketing staff and several designers stayed in Xiangjiang.
Among them, the marketing staff worked in the office of Lansili Clothing Company in the Future Building, while several designers found an office area in the Future Building and established a Kormi clothing design studio, with Helena in charge.
The number of front-line workers at Lansili Garment Company has increased several times compared with before. Except for the workers in the original factory during the joint venture, the newly recruited employees are basically at junior high school level or above. Some families are members of military martyrs and children of families with five guarantees. Education qualifications are relaxed to primary school graduation.
All new employees receive strict induction training before entering the factory, and they are officially hired only after passing the exam.
Except for a few employees with high technical level in the original factory, the remaining employees were gradually eliminated to second-line positions and turned to logistics services.
The technical capabilities of front-line employees throughout the enterprise have greatly improved, and the average age has also dropped a lot.
Lansili Clothing Company is in the golden age of development. The company is booming and orders are queuing up. Although the employees are under great work pressure, their monthly income is definitely worth their efforts.
The factory of Lansili Garment Company is located on the original site of Hongda Garment Factory, located on Zhongguancun North Road in the capital, close to the future Fourth Ring Road.
The original factory area covers an area of eight acres. Because during the joint venture, the government also used the already insolvent quilt factory as a filling head and merged it into the joint venture company. Therefore, the government supplied Lansili Clothing Company with four acres of land next to the original factory area.
acres of land to expand the factory area.
Originally, everyone thought that when the company's profits improved, they could use this land to build two residential buildings. However, in just a few years, the twelve acres of land have been occupied by the ever-increasing number of workshops and warehouses.
Already.
Under this situation, the management has not unified its views on whether the company needs to add branches for leather products.
Some people hope to refine and expand existing projects first, while others support expanding the business scope and incorporating leather products into the company's production projects.
Different development ideas led to the inability to achieve consensus within the management, so the proposal was temporarily shelved.
Not long ago, several things happened, which brought this proposal to everyone's attention again.
The first is the anti-counterfeiting campaign that took place in Wuhan on August 8.
At this time, many people who had not paid attention to the domestic clothing market discovered that there were already a large number of private companies in the south that had entered the clothing, footwear and hats industry.
Their products not only appear in shopping malls and stalls across the country, but also go abroad through various channels and start to earn foreign exchange.
Soon afterwards, at the end of August, after Helena's introduction, Fang Ying from the Business Development Department of Jiahua Investment Company and Helena's fellow countryman Giovanni Gianni Versace reached a package of cooperation plans, involving many companies.
Of course, Helena did not let herself suffer. She won the Versace sub-line brand Lansili-Versace for Lansili Clothing Company.
The brand will be overseen by Helena and Gianni's sister Donatella Versace.
Donatella is also a talented designer. She works as Gianni's assistant at Versace, assisting her brother in management and is mainly responsible for advertising and promotion, as well as product licensing production.
In fact, as early as the 1970s, Donatella served Gianni's studio as a model. In 1979, she started designing jewelry and entered the field of designer.
According to the original history, Donatella founded the Versace sub-line brand Versus two years later, and later founded Young Versace. One is a full range of young brands with the target audience being young people, and the other is children's clothing.
However, now that the development trajectory of Versace has been disrupted by Sun Dahai, Donatella will be in charge of the Lanceli-Versace brand together with Helena. I wonder if she will still have the energy to create a new sub-line brand in the future.
Lansili-Versace, which has been registered in Europe and the United States, is also a full-series brand. Helena didn't pay attention to it at first, but the designers at Kormi Studio suggested that they want to develop in multiple directions in the future.
This proposal is very much supported by Donatella. She is also a person with a wide range of hobbies and is unwilling to put all her design talents into clothing. If Lansley-Versace is just a clothing brand, she probably won’t have much interest in supervising it.
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After Helena solicited the opinions of Huang Feifei and Sun Dahai, she finally adopted the proposal. As a result, Lansili-Versace, a full range of brands, was launched.