The new motorcycle taxi company will mainly rely on the internal control power of the Sanchez family. In the early stage, it will also rely on the strong leadership of the entire organization by Rhodes and his core assistants.
Cao Mo confirmed that Rod. Sanchez Jr. was indeed willing to start a rental company. He also confirmed that Rod. Sanchez Jr. and his assistants still recognized the status of the chief of the Sika family and had respect for Abacha himself. Then, then
It will be easier to negotiate down the road.
The Sanchez family was experiencing changes one after another and did not have much cash on hand. Cao Mo suggested that they use the existing Sanchez family motorcycle repair shop for 300,000 US dollars and inject it into the leasing company, holding 60% of the equity. He even suggested using Sanchez directly.
The family named the new motorcycle rental company.
Brahm rushed to Yibogulai to fulfill the contract. He had not met Rod Sanchez Jr. before, but he had heard about Rod Sanchez Jr., and he simply expressed his willingness to participate in this project for $50,000.
Take 10% equity.
The Rupert family behind Bram was originally an upper class group that Rod. Sanchez Jr. had no contact with in Draculamore. Having such a collaborator would not threaten the Sanchez family's actual influence on the new leasing company.
Rhodes was too late to welcome the control.
Nsange was not able to convince his father to accept Cao Mo's words for the time being. He himself did not rush to Ibogulai today, but he said on the phone that he would personally participate in this project with 20,000 US dollars and would try his best to persuade him.
The father fulfilled the gambling agreement.
As long as the Blake family and the Rupert family recognize the gambling agreement, and Ochosan Felician and Abacha firmly support this side, Cao Mo has no need to worry about Oppenheimer overturning the gambling agreement.
What adverse actions would Oppenheimer take against them?
Oppenheimer, Blake, Rupert, Ojosan, and Abacha all belonged to the Patriotic Construction Front, and they had the same major political interests.
Even if Oppenheimer learns about Starlie one day, no matter how stupid he is, he will not openly stand with the Guidam family. They can't get over this hurdle in their hearts, and in the end they will probably just sit back and watch.
Considering the Sika family's chief status in the eyes of the Sancheno family, with the remaining US$130,000, 26% of the equity contribution, Cao Mo naturally hopes to focus on Abacha and the Sika family, so that Abacha
Only by changing the name can he exert greater influence in the Sanchez family rental company; he also just holds a five-point stake.
The new Sanchez family rental company was established. In addition to the assets of the repair shop, it actually received a cash injection of US$200,000. Instead, the remaining US$300,000 was obtained from the United Bank of Oman in the form of a loan to supplement operating funds.
shortcomings...
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At the end of May, the first batch of Huachen motorcycles after signing the new distribution rights had arrived at Dracula Motor Port.
After the preliminary preparations were completed, Xu Bin and the others entered into a formal large-scale marketing campaign in June.
They did not place large-scale advertisements on TV, newspapers, periodicals and the Internet. Instead, they drew on their experience in the Indonesian market and put more energy and resources into wall spray advertisements.
Especially in the streets and alleys of the West Bund District, almost overnight, the walls were covered with spray paintings and advertising slogans of Huachen Motorcycles.
In addition to the large initial investment in marketing, the production capacity of the hastily established assembly factory is still very limited. The Huachen 100 motorcycle is imported as a complete vehicle. The comprehensive tax cost of each vehicle entering Canem is as high as one hundred US dollars. The final market sales price
Set at five hundred dollars.
But even so, Hua Chen is 100 Bikanaim
Second-hand motorcycles of the same specifications sold in various places have very obvious advantages in terms of cost performance.
The four-stroke engine carried by Huachen 100 is the latest product produced by Huachen Industry in the past two years by digesting imported technology. It adopts a separated lubrication system to avoid combustion failures caused by insufficient or excessive internal lubricating oil supply in traditional engines; at the same time
It also adopts an in-cylinder intake valve design to increase the engine's power performance.
In addition to Tianyue Trading setting up a local testing ground in Yibogu, most of the car dealers that were included in the distribution system in the early stage are engaged in the sales and maintenance of second-hand motorcycles. The dealer owners and their technicians basically have rich experience.
, all judge that this motorcycle will be welcomed by ordinary people in Kanem.
After the first batch of Huachen motorcycles served as display items arrived in various places, the immediate feedback from car dealers in various places was very good. With the local advertising campaign and low-cost and affordable sales, the car dealers were also willing to strongly recommend Huachen motorcycles.
The Sanchez family rental company has a limited number of motorcycles to digest in the early stage.
On the one hand, Cao Mo insisted that they operate in a formalized manner. The company must obtain the planned operating license, and the riders must apply for a driver's license and receive formal training. On the other hand, the new cars must also be uniformly painted and modified. In early June
The Sanchez family rental company could only produce less than 200 Huachen motorcycles in the first batch, but the advertising slogan of Huachen motorcycles was printed on the streets and alleys of Dracula Motor, and it became interesting to match the spray-painted advertisements on the walls.
Of course, the more important thing is that the low price exerts unimaginable power.
Xu Bin's original plan was to digest the first batch of 15,000 vehicles that arrived at Draculamore Port within two months, and that would be a victory in the first battle.
On the one hand, car dealers from all over the country are optimistic about Huachen Motorcycles, but even if Xu Bin only requires a 30% deposit to provide ready goods, their stocking is also quite conservative. After more motorcycles arrive in Kanem, they are still parked in Degu
In a warehouse rented at a high price in Port Lamo.
However, with the direct increase in marketing efforts, it has only been four or five days since the official launch of sales. In the early stage, distributors who had only prepared 30 to 50 Huachen motorcycles in advance began to request replenishment, and new dealers continued to come to seek help.
cooperate.
By June 10, Xu Bin estimated that their inventory would not last until the end of the month, and had to ask Cao Mo for help.
In addition to paying a deposit of RMB 10 million to the Huachen headquarters initially, Tianyue Trading received the first batch of Huachen motorcycles from the main factory and also paid a 50% deposit to the United Bank of Oman first, and then the United Bank of Oman paid the deposit to Huachen.
Industry issued an acceptance bill for $4.5 million.
There is a certain account period for the sales money collected from various car dealers. If you want United Bank of Oman to issue a new acceptance bill, you need to repay the previous advance.
Tianyue Trading's capital turnover was difficult, but fortunately Cao Mo had plenty of funds, so he urgently transferred 10 million US dollars to Xu Bin and placed new orders with Huachen Industrial.
The second batch of Huachen motorcycles will not arrive at Dracula Port until July 10th at the earliest. Considering that there will inevitably be a period of supply interruption, Xu Bin adjusted his marketing strategy in mid- to late June.
On the one hand, we shorten the account period, increase the supply to those distributors who are willing to take delivery of goods in cash, gather the third batch of order funds as quickly as possible, and focus on arranging personnel to assist these distributors in marketing and establish more stable cooperative relationships.
Xu Bin and Zhou Jianming’s initial estimate was to officially launch the market in June. If they could sell 80,000 Huachen motorcycles in Kanem by the end of the year, it would be considered a great success. However, they did not expect that the first batch of Tianyue Trading would arrive at the end of June.
All 15,000 Huachen motorcycles in Dracula Motorport were sold out, and they had to face a painful window of at least ten days without any goods for sale.
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"It is entirely my responsibility to make such a big mistake in judging the market!"
In the headquarters office rented by Tianyue Trading on the 16th floor of the Kennett Building, Xu Bin felt a little "uncomfortable" and reflected on himself in front of Cao Mo.
After the opening of the Chinese Mall that Xie Sipeng participated in the investment, many Chinese trading companies withdrew from Kennett Building, but this is still the commercial building with the largest concentration of Chinese merchants in Dracula Mo.
Tianyue Trading not only rented the twelfth floor of the Kennett Building, but also rented the front hall facing Strait Avenue in Kennett and renovated it into a Huachen Motorcycle showroom.
Even though Cao Mo will place the assembly and production center, logistics center and R&D test base of Tianyue Trading in the Conero Lake Industrial Park, the marketing center will be located in Draculamo for a long time to come.
Now that various places are facing out-of-stock situations, the marketing managers who have been working hard in various places for a period of time have also called back to Draculamore to summarize the gains and losses during this period.
After hearing Xu Bin's self-examination first, Cao Mo laughed and said, "I think the main responsibility lies with me. I shouldn't have given you such good cooperation and resources. If so, Huachen Motorcycles wouldn't be selling so fast!"
Xu Bin's miscalculation was due to objective factors. He did not fully take into account the foundation that Cao Mo had laid in Draculamore and Longta in the past two years.
Of course, Cao Mo himself did not realize this, and his experience in this area was actually lacking.
The gold mining he did before did not need to depend on the market; the fluctuation of international gold prices did not depend on his opinion at all.
The hydropower station will be built to supply power to the city of Draculamo through the Sika Aidate Grid Company. The huge power gap cannot be filled by Conero Energy, and the lower end user market is basically the Draculamo Power Supply Group.
Monopolized, Cao Mo did not need to consider the electricity market of Dracula Mo; Cao Mo considered one more level, which was to build an industrial park in the west of Longta to develop new electricity demand, so as to prevent the downstream electricity market from being completely monopolized.
Too passive.
The finished cement produced by Ibogu Cement Factory and Cornero Cement Factory is mainly supplied to Draculamo City and Lonta area. The market changes are much simpler. After the import channels are closed, he does not need to think too much.
Complex market changes.
To be honest, Cao Mo still lacks detailed and profound observation and understanding of Kanem and even the entire West African consumer market.
For mistakes in market judgment, Cao Mo is more responsible. As a professional, Xu Bin, excluding Cao Mo's factors, makes his judgment more based and reliable.
Of course, even if their predictions were more accurate and they wanted to be more prepared, they had collected 50 million yuan in funds in the early stage, but they still couldn't spare much money to prepare stocks and wanted to make additional investments at the last minute, which involved different investors and was delayed.
The time may be longer.
◇ Before the opening of this unfamiliar market, they had no way to forcefully require distributors and car dealers in various places to pay advance payments, deposits, etc. Channel construction has never been accomplished overnight.
Besides, if there is nothing to sell during the ten-day sky window, what does it matter?
At present, no competitor can take advantage of this short ten-day window period to quickly adjust its market strategy and deployment to seize the market demand they have discovered.
The market demand is still there, it is just accumulated and released in the next stage...
From a marketing perspective, occasional product outages may even further stimulate demand.
Cao Mo also couldn't tell that Xu Bin and Zhou Jianming really wanted to apologize. He was probably worried that he was too anxious and too eager for success and would blame them?