If Jiang Yuan's eyes suddenly light up and he suddenly realizes, then something serious will happen.
As long as the confused look in his eyes continues like this, it's hard to say how mobile phone sales will be, but the press conference will probably be a success.
Pei Qian was not going to give Jiang Yuan a chance to get more "success passwords" from him, so he stood up decisively: "Okay, the content of the press conference has been decided, and you can get off work happily!"
Jiang Yuan hurriedly said: "Uh...Mr. Pei, the overtime time I applied for is two hours. It's only been an hour. It's too fast. I'll stay and think about it carefully."
Pei Qian was a little unhappy: "Overtime hours are not important, what is important is how much work was completed."
"Although the time has not come yet, the work has been completed. Why are you still here? Today is May Day, so take the time to go back and rest!"
"Overtime pay is still the same as before, and it won't be a penny less."
Jiang Yuan declined again: "No, Mr. Pei, I have to think about it some more. I promise to leave as soon as the two hours are up!"
Seeing that he was so determined, Pei Qian didn't feel comfortable rushing out directly. After all, the time limit agreed at the time was two hours.
Thinking of this, Pei Qian compromised: "Okay, then be more conscious and go home as soon as the two hours are up."
Just as he was about to leave, Jiang Yuan suddenly asked: "Mr. Pei, please wait a moment, I have one last question!"
"The advantages and disadvantages of mobile phones... do they come first, the advantages or the disadvantages?"
Pei Qian was stunned for a moment.
Good guy, I'm about to leave, why don't you forget to trick me?
He subconsciously wanted to say "the advantages come first", but suddenly realized something was wrong.
For the previous E1 mobile phone, I talked about the advantages first, but something bad happened!
Pei Qian carefully recalled that at the press conference of the E1 mobile phone, the price was discussed first, and then Chang You talked about the advantages of the mobile phone in a paragraph, and finally talked about the disadvantages of the mobile phone.
It turned out that the previous scene was so exciting that the audience completely ignored the shortcomings of the mobile phone.
Therefore, the same mistake must not be made again!
Pei Qian immediately said: "The shortcomings come first! And don't announce the price as soon as it comes up. Just like other press conferences, put it at the end!"
Jiang Yuan's mouth opened slightly, obviously this was not the answer he expected.
If Mr. Pei said "the advantages come first", then he can also analyze the previous launch of the E1 mobile phone and draw some inspiration.
But Mr. Pei said "the shortcomings come first", which means that he has overturned all the experience of previous press conferences!
Pei Qian smiled slightly, want to trick me? You are too young!
Seeing Jiang Yuan's confused expression, Pei Qian was in a good mood and left happily.
Watching Mr. Pei leave, Jiang Yuan frowned and began to think hard about what Mr. Pei said before.
I can’t figure it out!
No matter how you think about it, it doesn't make sense at all.
After thinking hard for a while, he still had no clue, so he could only start changing the PPT.
After making a copy of the original PPT, Jiang Yuan began to delete and modify the contents of the PPT in accordance with Mr. Pei's requirements. He removed what should be removed, merged what should be merged, and reserved enough pages for what should be expanded.
After spending ten minutes fiddling with it, Jiang Yuan roughly changed the overall framework of the PPT. Nearly half of the original PPT with dozens of pages was cut off.
Previously, I introduced the evolution of otto os in this year in a large space, and all of them were deleted. I also introduced the application of AEEIS artificial intelligence technology in mobile phones, and the AEEIS smart lever machine, and all of them were deleted. On the contrary, it is the shortcomings of mobile phones.
Those areas where new technologies are applied that are immature should be highlighted.
Looking at the entire PPT, you can see that all the advantages of mobile phones are condensed into one page, while the disadvantages are spread over at least a dozen pages.
Jiang Yuan was depressed.
In fact, the PPT of the previous E1 mobile phone at the press conference had almost the same structure, but the two mobile phones are actually very different.
Because the E1 mobile phone is a traditional mobile phone, its advantages are real, such as excellent configuration, long battery life, very good supporting services, etc.
As long as these advantages are listed, consumers can feel them very intuitively.
Then I introduced the shortcomings of the E1 mobile phone. Because the advantages were so prominent that the shortcomings seemed innocuous, so the audience could accept them.
But the G1 phone is completely different.
It is a mobile phone that utilizes many new technologies. It can be said that its practicality is not very good, but it is very exploratory.
Unlike the E1 mobile phone, the advantages of the G1 mobile phone are not easy to perceive, but the disadvantages are real.
For example, for most people, full-screen technology is nothing more than a slightly larger screen and a much better appearance, but the perception will not be particularly strong.
The problem brought by the full-screen technology is that the pop-up camera occupies more internal space of the phone, the phone becomes larger, the heat dissipation becomes worse, the water and dust resistance becomes worse, and the call quality will also decrease.
And these are all related to the customer experience.
Therefore, if the G1 phone does this again, customers will not think these shortcomings are innocuous, but will feel that these shortcomings are enough to overturn all the previous advantages.
What's more, the previous press conference put the price aspect at the beginning. If the same drama happens again this year, not only will it not have the same effect as last year, but it may be counterproductive and arouse consumer resentment.
Because last year's press conference was equivalent to doing a whole job, and a whole job can't be done twice in a row, it would be too outdated and become a bad job.
Therefore, no matter what Jiang Yuan thought, he felt that there was something wrong with the content of this press conference.
"What's the problem?"
"Looking at Mr. Pei's confident look, he is obviously very confident. But why can't I get Mr. Pei's ideas..."
"Calm down. You must not be anxious at this time. You must slowly analyze Mr. Pei's intentions."
"..."
"Mr. Pei said that the shortcomings of mobile phones should be discussed first."
"And the price should not be placed at the front. It should be placed at the end like other mobile phones."
"Does Mr. Pei mean to be as mediocre as other mobile phone launches? Impossible. Mr. Pei just told me that this is a mobile phone full of innovative spirit. The press conference should also be full of innovative spirit.
!”
"Could it be that... the shortcomings are discussed first, which is the key?"
"Repeatedly talking about the shortcomings of each new technology, even taking up most of the entire press conference, it was not until the end that the advantages were briefly mentioned, and then the price was discussed..."
"I see!"
Jiang Yuan adjusted the order of the PPT and read it twice. Suddenly his eyes lit up and he realized what Mr. Pei meant!
“Let’s talk about the shortcomings of these new technologies first, and talk about them in detail and repeatedly. What will be the consequences? It will make the audience think that the research and development of this mobile phone is very difficult. These new technologies are not very practical and the cost is very high.
, most of them only have technology but no products, or they only have concept machines and cannot be mass-produced.”
"But in fact, these technologies are already ready for mass production, and other mobile phone manufacturers are also trying to use them, but they are not as bold as us. They only try to use a small part of the technologies, but we directly give them all
It’s piled up.”
"So, I shouldn't call this conference a mobile phone conference, but call it a 'new technology exchange and sharing conference'!"
"In this way, the audience will not think that I am here to sell mobile phones, nor will they have any expectations about it. They will only think that these are some very cutting-edge and not yet mature technologies in the mobile phone industry. Most of them are
There is no prototype.”
"But in the end, the price link will appear on the screen, making them instantly realize that so many difficult technologies can actually be mass-produced and are on sale!"
"Thus, this kind of surprise will completely dilute the impression left by the previous shortcomings of the mobile phone. Because it is an exploratory concept mobile phone, customers' tolerance for it will be greatly improved."
“At the same time, because of this sense of surprise, customers won’t think the price is particularly expensive.”
"In other words, the same product, introduced in different ways and from different angles, will have completely different effects!"
"This should be the effect Mr. Pei wants to achieve!"
Jiang Yuan suddenly realized that everything before was correct!
He looked at his watch. Exactly two hours had passed since Mr. Pei arrived, and the amount was just right.
"Perfect!"
"After the holidays, let people change the PPT and hurry up to prepare for the press conference. We must not let Mr. Pei down!"