Chapter 1028 The God-given opportunity in Eric's eyes
Friday, May 4th.
Magic City, the headquarters of Longyu Group.
In the conference room, Eric was reading a report carefully, while Zhao Xuming sat aside and waited patiently, carefully observing Eric's expression from time to time.
After a long time, Eric put down the report, nodded and said, "Well, the quality of this report is not bad. Although it is not perfect, it is still of great reference value."
Zhao Xuming was relieved and said quickly: "Of course, in order to complete this report, my colleagues all attached great importance to it, reviewed a lot of data, and sent out a large number of questionnaires."
"It would be our honor if we could help you."
Eric put the report aside: "Let's put the report to an end now. We still can't relax. There is still a lot of work to be done."
"In terms of overseas leagues, except for Europe and the United States, we are at a disadvantage; the development of the mobile game version is not smooth either. The previous version did not have data interoperability. I have already reported it to the headquarters, and they said they will modify it and work hard to improve it.
to data interoperability, but the consequence of this is that the mobile game will have to be delayed for a while before it can be launched."
"The popularity of "Mission and Choice" has made GOG's new hero "Skylark" popular. This is also bad news for us..."
During this period, the confrontation between GOG and ioi mainly focused on four different areas.
The first area is overseas leagues.
So far, overseas leagues for the two games have basically been organized. Of course, they are mainly concentrated in relatively economically developed areas.
After all, you must first have a player base, then there will be players and audiences, and then the league will be popular.
The holding of overseas leagues is also accompanied by the promotion of overseas servers.
Zhitou Company and Tenda Group have adopted two different promotion plans: Zhitou Company takes over the entire package, and is responsible for the promotion of leagues in various regions around the world. It opens branches in various regions for unified operations; while Tenda Group cooperates with local
Cooperate with large companies and give them full freedom.
Facts have proved that in the early days, Tengda Group’s method was obviously more effective.
These large companies are familiar with local conditions and
Moreover, cooperation with Tenda is profitable, so naturally it promotes it very hard. Zhidou Company has a relatively strong influence in Europe and the United States, so the two sides are in a tug-of-war situation. However, in regions such as South America, Eastern Europe, East Asia, and Southeast Asia, GOG is obviously the leader.
Take full advantage.
The second area is the mobile game version.
Zhidou Company has been developing the mobile game version of ioi, and the efficiency is pretty good. The first version of the test version has been released and is ready to be tested.
However, after Eric got the test version, he immediately called the senior management and asked them to cancel the test and continue development.
Because Eric discovered that the test version of the ioi mobile game version did not achieve complete data interoperability!
Obviously, the person in charge of ioi mobile game development at Zhidou Company did not think that much. He just transplanted some of the heroes in ioi that are suitable for mobile games and changed them to use virtual joysticks and skill roulette to control them.
, and then symbolically transplanted several types of skin.
In terms of fees, it was originally planned to re-charge for heroes and skins.
This seems reasonable at first glance. Porting mobile games to PC games also requires development, which requires a lot of labor costs. If you buy skinned mobile games for PC games and use them casually, where will the money come from to develop mobile games?
But Eric's overseas phone call made the top management realize the seriousness of this problem.
This is not just a mobile game, it is part of a price war with GOG!
You must know that all data of GOG is interoperable. If players find that the data of ioi client games and mobile games are not interoperable, and they have to buy new skins for mobile games, it will be a big deal.
Zhitou Company has been scolded by players once before because of the price issues of heroes and skins, and it must not make the same mistake again.
Eric couldn't help but sigh, fighting with Mr. Pei is just like this, he can't relax for a moment!
Because Mr. Pei always walks in front, as long as you relax even a little bit, you will definitely fall into the trap that Mr. Pei dug before.
But with such a delay, the launch of the ioi mobile game version will be postponed again.
The third area is the ICL and GPL leagues.
There is nothing to say about this. The ICL league is still in a state of being completely beaten by the GPL league.
It is worth mentioning that the three major sources of popularity of the ICL League are FV Club, the unofficial stream commentary of Tuwei Live, and the BP Live Competition, and these three sources of popularity are all related to Tenda...
The fourth area is the current domestic market operations of ioi and GOG.
There is nothing to say either, ioi is still completely beaten by GOG.
What’s even more frightening is that the market share of the two games is not at the same level. Recently, with the release of the movie "Mission and Decision" and the release of the game, GOG's market share is still rising, and it is still squeezing ioi's.
Living space!
Because of the linkage between GOG and "Mission and Choice", the new hero "Skylark" was launched.
Originally, GOG helped spread the popularity of "Mission and Choice", but after "Mission and Choice" became popular, it in turn helped GOG spread popularity!
Therefore, Eric was not at ease during this period. Various things kept him busy.
In order to defeat Mr. Pei, he must take time to study Mr. Pei's thinking mode and strive to know himself and the enemy.
Of course, as early as half a year ago, Eric had already studied Mr. Pei's way of thinking and made a judgment about Mr. Pei as a "gambler".
And now he asked Zhao Xuming to lead people from Longyu Group to publish this report to further confirm his ideas.
Facts have proved that everyone has the same opinion, which makes Eric even more confident.
How to take advantage of Mr. Pei's "gambler" mentality is the key to breaking his undefeated myth!
After sending Zhao Xuming away, Eric was alone in the conference room, sorting through the recently obtained information from beginning to end.
"Every time Mr. Pei succeeds, there is a very key factor."
"That is, Mr. Pei always seems to be able to 'break the circle', which is amazing."
"Take "Mission and Choice" as an example. After knowing the investment in this game and movie, almost everyone believed that it would be impossible to recover the cost."
"Because the market for games and movies is so big and there are only so many loyal user groups, it is impossible to recover the cost based on conventional data estimates."
"But judging from the sales of the game and the box office performance of the movie, it is obvious that it cannot be measured with conventional data. In other words, "Mission and Choice" attracted many people who don't watch science fiction movies, or even watch movies very much.
The crowd also made many people who don’t often play RTS games willingly spend money.”
"Movies and games can also enter overseas markets, which will be an additional income."
"It is precisely with these additional groups and additional income that "Mission and Choice" not only did not lose money, but was able to become a hit and make a lot of money."
“This is Tenda Group’s strength, but it may also become its Achilles’ heel.”
"Because Mr. Pei often does things that are extremely risky but also highly rewarding, once he 'breaks the circle', he can always create miracles. But if he fails, it will inevitably severely damage the vitality of the entire Tengda Group."
"This is also consistent with my previous speculation: The secret of Mr. Pei's ability to quickly promote GOG is actually burning money. Mr. Pei is a gambler. He and Tenda Group are in a state of dancing on the edge of a knife. The company's risk resistance
The ability is not strong.”
"So, if you want to defeat Mr. Pei, you must make a fuss about this."
"Now should be the time when the entire Tengda Group's capital chain is the most vulnerable, and it is also an excellent time to take action!"
When Eric asked Mr. Pei three questions to each other before, he once mentioned a number: 100 million dollars. He said that this was his estimate of the upper limit of the amount of money that Dayak Group could bear.
Eric believes that these words have probably established an anchor point in Mr. Pei's psychology and played a certain hinting role.
In other words, Mr. Pei will probably set aside a similar amount of funds to deal with the money-burning war of Zhitou Company. Even if he leaves some surplus, it will not be much.
The money-burning war has been going on, from the ioi national server to the domestic league, to overseas leagues and mobile game versions...
But Eric did not put all his chips directly, but carefully burned money while observing.
Now, Eric thinks the time has come.
For Tenda Group, the recent "Mission and Choice" consumed a huge amount of funds, and although movies and games can make money, it will take a long time to get the funds back.
In addition, Tenda Group has recently launched many new projects at the same time and needs to stock a large number of mobile phones, so cash flow must be very tight.
It is obviously an excellent time to suddenly burn a lot of money at this time point!
If Mr. Pei does not follow, then such a large sum of money will have very good results, reversing the offensive and defensive momentum of ioi and GOG in an instant; if Mr. Pei follows, then the already fragile capital chain of Tenda Group will become
Even more precarious.
Eric couldn't help but smile proudly. After being dormant for so long, he finally caught an excellent comeback opportunity!